Analog & Tech

23/05/2019

"Ok Google, beställ en Big Mac & Co från McDelivery tack"
McDonald's blir en av de första restaurangerna där det blir möjligt att beställa mat hem via sin röstassistent, Google Home. Analog & Tech tackar för förtroendet att leverera nästa generations konsumenttrend tillsammans med OMD.
– Vår ambition är alltid att göra det goda valet enkelt för våra gäster, var de än är, och att kunna beställa mat från McDonald’s med Google Home ökar denna möjlighet. För att vi ska behålla den genuina upplevelsen som ett besök på McDonald’s innebär, låter vi en av våra medarbetare vara vår röst utåt, vilket känns otroligt roligt, säger Rickard Berthold, digital lead, McDonalds Sverige, i ett pressmeddelande.

https://www.dagensmedia.se/marknadsforing/kampanjer/mcdonalds-oppnar-upp-for-bestallningar-via-google-home/

Googles röstassistent rullades ut förra sommaren – nu ska snabbmatskedjan bli först med att erbjuda beställningar via tjänsten.

12/02/2019

We’re living in a digital world, but analog is making a comeback Advancements in both virtual reality and augmented reality are going to become highly dependent on some type of tactile, touch-based feedback in order to improve the “reality” of the experience they offer. Many people are rediscovering and resurrecting older analog technologies — printed books, vinyl records, musical instruments — that provide some kind of tactile physical experience that a purely digital world has started to remove. Analog & Tech

14/12/2018

Update your know-how at Sweden's biggest day for inspiration in data, tech and marketing. Guldnyckeln, March 27 2019.
https://www.guldnyckeln.se/

Analog & Tech will run a Creative Tech session:
Marketing is changing because consumer’s behaviours are changing. Technology innovation create new ways for brands to establish loyalty and consumer insights.

• How are brands using internet of things to achieve competitive advantage?

• How can the marketing role embrace tech innovation to create new added values for the end consumer?

Book tickets now!

25/11/2018

Fight or Flight? Internet of Things (IoT) represents the next step towards the digitisation of our society and economy, where objects and people are interconnected through communication networks and report about their status and/or the surrounding environment.

According to a McKinsey study, around 98% of the economy is being influenced by digitization and modernization and in an European Commission study, the market value of the IoT in the EU is expected to exceed one trillion euros in 2020.

Biggest challenge to implement innovation is speed (identified by 75% of executives). Fight or Flight? Analog & Tech was founded because the future for brands is about creating consumer value through technology innovation.
HTTP://www.analog-and-tech.com

29/10/2018

Why Internet of Things is the future for brands to create relationships with consumers? In an news article today, Analog & Tech describes why there are major opportunities for brands that see technology as a way to build loyalty.
(In Swedish)

Markus Wulffs nya bolag Analog & Tech ska hjälpa varumärken att koppla upp sina produkter. En av de första kunderna är Tetra Pak.

28/08/2018

"The death of retail" is a common phrase nowadays. Well, it's more the 'death of the traditional retail' actually. By bringing sensors and real-time analytics to the physical retail environment any brand can create growth by transformingiitself into data driven decision makers. We know how tech innovation bring new experiences and digital touchpoints into retail. http://www.analog-and-tech.com

21/08/2018

Your yoghurt is the future! Connected packaging can transform businesses, protect consumers, reduce waste across society and even create brand new types of business models.
Analog & Tech works strategically with Tetra Pak focusing on the possibilities with Internet of Things in the world of packaging.
Learn more about how to use connectivity to transform products and businesses: http://www.analog-and-tech.com

14/08/2018

How can predictive data make our kitchens future proof? Analog & Tech (http://www.analog-and-tech.com) will be working together with Bosch & Siemens to identify how data from the kitchen appliances can make our everyday life smoother and frictionless. Imagine if you get a message that your dishwasher will have service done before it has broken. Frictionless lifestyle.

03/08/2018

Everything is connected! That's one of the reasons all major beverage brands meet at the eBev Conference in Las Vegas. Analog & Tech (http://www.analog-and-tech) is proud to announce that Markus Wulff will attend as one of the speakers together with innovation and marketing executives from Coca Cola, Heineken, Pepsi and Bacardi.

Oct 24-26 2018 at Caesars Palace in Las Vegas
http://www.ebevseries.com

20/07/2018

Book your calendar! Markus Wulff from Analog & Tech will speak about Internet of Things in our everyday life, at Sweden’s leading event for everything digital and business oriented - Webbdagarna, 26-27 September. An independent event with a unique editorial integrity that has made it a must-attend event for marketeers, entrepreneurs, communicators, e-commerce managers, social media managers and many other professionals within the digital arena.

Markus Wulff har en bakgrund som utvecklare och creative technologist på flera digitala byråer i Sverige och även i New York. Han säger själv att “jag har varit tech-nörden på kommunikationsbyråer och reklamare på tech-byråerna” då han alltid arbetat i gränslandet mellan teknik och k...

19/07/2018

The Internet of Things is transforming every corner of life: the home, the office, city streets and beyond. Products will give us greater control over our lives. A truly smart brand knows your preferences, anticipate your needs and respond dynamically to your behavior, so you can spend less time micromanaging your life and more time enjoying it. Analog & Tech help global brands to connect their businesses to be a part of Internet of Things.
Learn more www.analog-and-tech.com