Pond Design

Name: Pond Design
Address: Riddargatan 17 D, 3 tr, Stockholm, 11457, SE
Telephone: +4687690700

Hem
Sverige
Stockholm
Pond Design

We are a strategic design agency. Our work is based on immersive insights, creative strategy, design craftmanship and impactful storytelling.

Our core is a powerful mix of talents: strategic thinkers, creative designers, disruptive insighters and strong storytellers. We work in cross-functional teams across a vast number of creative and strategic disciplines. Our mission it to create smart, impactful and desirable design. We believe that great design helps brands and products realize their potential. Through purposeful design, we create strong and meaningful emotional connection with people. We have been doing this for quite a while. From our start in 2001, we’ve been fostering strong and long-standing client relationships and refining our extensive understanding of different categories and industries. These include, among others, entertainment, food & beverages, health & beauty, pharmaceuticals and more. In addition to having years of experience, we are endlessly curious, stubbornly inquisitive and always appreciate a challenge. We love exploring emerging new categories, industries and brands. Through our sister agency, Pond Innovation, and other, trusted network partners, we can offer our clients bespoke solutions within most strategic and creative disciplines. Experience Innovation, Branding, Digital Concepts & Communication, AV-visualization, animation & Production, are some of our capabilities.

21/07/2026

Rebooting fruit for ICA Sverige through a unique co-creation of specialized expertise. Packaging Design by us at POND, Concept & Comms by , and Brand Identity by Silver⚡️🍎

21/07/2026

Rebooting fruit for ICA Sverige, each fruit variety was treated as its own standalone brand, borrowing the hypebeast energy of energy drinks and limited-edition drops to create high-demand storytelling right on the shelf.

Packaging Design by us at POND, Concept & Comms by , and Brand Identity by Silver.

21/07/2026

Rebooting fruit for ICA Sverige through a series of high-impact logos, custom gradients, and conceptual naming. Transforming fruit into something instantly social-media-ready. Meet “Ripe Crush” (mango), “Blue Pearls” (blueberries), and the viral-ready “Green Bae” (melon).

Packaging Design by us at POND, Concept & Comms by , and Brand Identity by Silver.

19/05/2026

For the design of Vitamin Water, we disrupt the synthetic functional water category by reclaiming the power of real fruit through bold, raw aesthetics. The white backdrop allows real fruit and berries to take centre stage; raw, real, ”imperfect”. Hard lighting showcases the true texture of a raspberry and a chubby lime slice.

19/05/2026

For the launch of Vitamin Water, we balance the brand’s premium natural roots with a high-performance sports edge. The label is created on a high-contrast aesthetic, opting for a tactile, textured paper to ground the product in the physical world. A heavy stencil typeface lends an athletic grit to the brand.

19/05/2026

How do you bring the soul of the orchard into the clinical world of functional water?🍊 Since the 1960s, has been synonymous with 100% natural fruit. When entering the functional aisle, we decided to ignore the medicinal category standards and instead lean into the vibrant energy of nature.

12/03/2026

For ’s labels, we embrace the intimate nature of lingerie, playing with layers and ”peek-a-boo” effects. Laser-cut ”U” windows offer a seductive teaser of the dynamic messaging underneath – from the brand’s core ”Make a Statement from Under” to product-specific cues like ”A Zesty Silk Statement”. Every detail is tailored to flirt with the wearer, inviting them to proudly reveal a strap or a glimpse of lace as a deliberate fashion statement.

12/03/2026

At the heart of transformation is a new symbol: the ”U” from “Understatement”. A curved, sculptural tribute to the female form. This versatile mark anchors the brand’s universe across every touchpoint, transitioning seamlessly from printed and delicate embroidery on lace to 3D-moulded pearls on swimwear and physical, three-dimensional forms in-store. It is a symbol of pride, designed to celebrate the body rather than hide it.

12/03/2026

Can premium underwear be a powerful form of self-expression? For the redesign of visual identity, we set out to redefine the category. A sophisticated burgundy is paired with a zesty neon – an acid-bright colour that refuses to blend in. This isn’t just underwear; it’s a celebration of independence and the liberating power of making a statement from the inside out.

09/01/2026

🥇 to at Awards! For this Swedish salon-exclusive haircare brand, we reinterpreted the packaging and storytelling through a lens of modern luxury and quiet indulgence. At the heart of the redesign is a custom, generous bottle silhouette. Glossy typography meets velvety matte surfaces, creating tactile contrasts that elevate every use. Product naming and function are woven together in full sentences, adding a voice that takes centre stage like fragments of poetry. A Scandi secret too good to keep. So go on – give in. WHY NOT?

Adress

Riddargatan 17 D, 3 Tr
Stockholm
11457

Telefon

+4687690700

Webbplats

http://ponddesign.se/

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