Les Creatives

Les Creatives Les Creatives helps brands build trust through branding, design, UX/UI, strategy, digital experiences and AI-driven solutions.
📍 Stockholm, Sweden

Almost daily we come across images, videos, commercial, campaigns, websites, music and a load of other stuff that makes us laugh, leaves us in admiration and inspires us. This is a part of our inspiration process and we love to share it with you. So have a look around and get inspired too! And if you want, contribute with some own stuff! Please do not spam our page with your products as they will be removed. Any comments we feel are inappropriate will be deleted.

A typeface with two sides 👀 Created by Mixfont, Decoy shows one message up close and another when you step back and squi...
30/07/2026

A typeface with two sides 👀

Created by Mixfont, Decoy shows one message up close and another when you step back and squint. AI tends to focus on the sharpest outlines, so it misses the hidden one.

A smart and playful design experiment.

Two messages. One typeface. And a reason to squint.

More on Crealab: https://www.lescreatives.com/crealab/decoy-a-typeface-designed-to-confuse-ai/

What happens when the iconic highlighter becomes a table lamp?A bright & brilliant concept by .
28/07/2026

What happens when the iconic highlighter becomes a table lamp?

A bright & brilliant concept by .

🤖 Can search engines and social platforms spot AI content?Part 4 of our EU AI Act for Marketers series is now live.This ...
24/07/2026

🤖 Can search engines and social platforms spot AI content?

Part 4 of our EU AI Act for Marketers series is now live.

This one looks at how platforms rely on signals like metadata, provenance, watermarks and platform labels.

Because detection is not always certain.

And for brands, the real question is not only whether AI can be detected.

It is whether people trust what they see.

Read the full article:
👉 https://www.lescreatives.com/crealab/4-eu-ai-act-for-marketers/

A giant pink lithium crystal just landed on a Swedish riverbank. 🇸🇪💎Except it’s not a sculpture, it’s a fully functionin...
16/07/2026

A giant pink lithium crystal just landed on a Swedish riverbank. 🇸🇪💎

Except it’s not a sculpture, it’s a fully functioning public sauna.

Designed by , the Lithium Crystal Sauna gives a former industrial site a bold, hot pink second life.

Hot, pink, and impossible to ignore.

🐊 Lacoste with boxesBy Zed Anwar
14/07/2026

🐊 Lacoste with boxes
By Zed Anwar

🤖 When AI helps write, responsibility becomes the question.Part 3 of our EU AI Act for Marketers series is now live.This...
03/07/2026

🤖 When AI helps write, responsibility becomes the question.

Part 3 of our EU AI Act for Marketers series is now live.

This one looks at AI-written content, disclosure, human review and editorial responsibility.

Because the question is not only whether AI was used.
It is whether someone reviewed it, approved it and takes responsibility for what gets published.

Humans still need to own the final message.

https://www.lescreatives.com/crealab/3-eu-ai-act-for-marketers/

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