Les Creatives

Les Creatives Les Creatives helps brands build trust through branding, design, UX/UI, strategy, digital experiences and AI-driven solutions.
📍 Stockholm, Sweden

Almost daily we come across images, videos, commercial, campaigns, websites, music and a load of other stuff that makes us laugh, leaves us in admiration and inspires us. This is a part of our inspiration process and we love to share it with you. So have a look around and get inspired too! And if you want, contribute with some own stuff! Please do not spam our page with your products as they will be removed. Any comments we feel are inappropriate will be deleted.

Your brand has a new audience.More people are asking AI to compare, recommend and explain before they ever visit a websi...
01/10/2026

Your brand has a new audience.

More people are asking AI to compare, recommend and explain before they ever visit a website.

So your brand still needs to connect with people, but it also needs to be clear enough for AI to understand.

That gives us a second question to think about:
Does our audience understand what we do?
And would AI understand it well enough to explain it properly?

We explore this in our latest article.
https://www.lescreatives.com/crealab/your-brand-has-a-new-audience/

In Common With lets you switch the lights on directly in the product grid.Such a simple idea, but it changes the whole e...
29/09/2026

In Common With lets you switch the lights on directly in the product grid.

Such a simple idea, but it changes the whole experience: the mood of the page, the way the products are seen, and how quickly you understand them.

Beautiful, useful, and really well done.

The only thing we’re curious about: did it make a difference to conversion?
We’d expect it to. What do you think?

Website: www.incommonwith.com
Design & development: Baggy Studio

24/09/2026

The Whole Story by for explores the physical, emotional and deeply personal realities that can remain after breast cancer treatment.

A moving piece of storytelling that gives space to experiences too often left unspoken.

Directed by Bonnie Moir
Produced by EXIT Films
Post-production by The Editors
Music & sound by Rumble Studios

Can a shirt make you invisible to AI?German designer Simon Weckert created Digital Camouflage, a shirt designed to disru...
22/09/2026

Can a shirt make you invisible to AI?

German designer Simon Weckert created Digital Camouflage, a shirt designed to disrupt AI-powered surveillance cameras.

It’s not really about disappearing. It’s about what happens when we start trusting machines to analyse people in public space.

A shirt humans can’t miss.�And AI just might.

Read the story on Crealab
👉 https://www.lescreatives.com/crealab/the-shirt-designed-to-confuse-ai/

Credits: Simon Weckert

With the iPhone Duo, Apple redesigned three familiar status icons into one super-clean symbol.Battery around the outside...
20/09/2026

With the iPhone Duo, Apple redesigned three familiar status icons into one super-clean symbol.

Battery around the outside. Wi-Fi in the middle. Cellular Signal at the bottom.

A small change, but a smart one: it frees up space, simplifies the interface and adapts more naturally to the phone’s different screen.

What do you think?

Source: Apple Inc.

Apple launched a foldable iPhone. Brands immediately started bending the idea.Ryanair, Duolingo, D***x, Heineken, KitKat...
13/09/2026

Apple launched a foldable iPhone. Brands immediately started bending the idea.

Ryanair, Duolingo, D***x, Heineken, KitKat… same product, completely different reactions.

That’s the fun of good realtime marketing: spot the detail everyone understands, then make it feel like your brand.

The story on our Crealab. https://www.lescreatives.com/crealab/the-fold-that-got-brands-talking/

To avoid bankruptcy, this Peruvian football club brought together 1,000 sponsors and put them all on its shirt. ⚽️Deport...
06/08/2026

To avoid bankruptcy, this Peruvian football club brought together 1,000 sponsors and put them all on its shirt. ⚽️

Deportivo Municipal, a historic Lima club relegated to the third division, had lost its main sponsor. Instead of replacing it with another big brand, McCann Lima turned to the people who had always backed the club: its community.

One thousand local businesses became official sponsors, each paying between €50 and €100 for a place on a pixel-style grid printed directly onto the jersey.

The campaign raised €65,000 and went on to win a Grand Prix at Cannes Lions.

But the real idea was bigger than fundraising: when one major sponsor disappeared, the club made space for an entire community to take its place.

More on https://www.lescreatives.com/crealab/how-1000-small-sponsors-helped-save-a-football-club/

A typeface with two sides 👀 Created by Mixfont, Decoy shows one message up close and another when you step back and squi...
30/07/2026

A typeface with two sides 👀

Created by Mixfont, Decoy shows one message up close and another when you step back and squint. AI tends to focus on the sharpest outlines, so it misses the hidden one.

A smart and playful design experiment.

Two messages. One typeface. And a reason to squint.

More on Crealab: https://www.lescreatives.com/crealab/decoy-a-typeface-designed-to-confuse-ai/

What happens when the iconic highlighter becomes a table lamp?A bright & brilliant concept by .
28/07/2026

What happens when the iconic highlighter becomes a table lamp?

A bright & brilliant concept by .

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