Phyron

15/09/2026

A little look behind the scenes of Phyron’s Stockholm kickoff!

Two days of workshops, team challenges, big conversations about where we’re heading—and plenty of time to just hang out together.

With people joining from all over the world, it was a rare chance to get everyone in the same place and have some fun while we were at it.

Here’s a little glimpse of the two days. 🎥

14/09/2026

We’ve got big ambitions for Phyron.

Now we’re looking for a Marketing Director to help us get there.

As we grow across Europe and the US, this person will take ownership of the function and help turn marketing into a real growth engine for the business.

You’ll work directly with our CEO, Mattias, to rethink how marketing gets done—particularly through AI and automation.

We’re looking for someone who has built before and wants to push what’s possible.

The role is Stockholm-based and hybrid, working closely with the team from our office.

Mattias explains a little more about who we’re looking for below.

Interested? Take a look at the role and apply:

https://careers.phyron.com/jobs/8340191-marketing-director

09/09/2026

More ad spend doesn’t automatically mean better results.

What you’re putting that money behind matters just as much.

We came across an interesting Reddit conversation about dealerships investing in paid social—and whether the return actually justifies the spend.

Here’s what we think dealerships should be looking at before increasing their budget.

07/09/2026

Video is king.

And buyers are used to seeing products move.

Video gives them a richer sense of what they’re considering before they ever click through.

A gallery of photos can only take you so far.

Phyron’s Inventory Videos turn the photos and vehicle data you already have into engaging videos for every car in your inventory, automatically.

So every listing has a better chance of earning attention—without adding another production job to your team.

04/09/2026

Interior photos deserve just as much attention as the exterior.

They’re where buyers get a closer look at the condition and space they'd actually be spending time in.

In this episode of Rate My VDP, we found a listing where the interior shots could use some work.

See what we'd change. 👇

27/08/2026

Every minute a vehicle waits to be published is another minute buyers can't find it.

For most dealerships, photo editing is where those delays happen.

Backgrounds, lighting, consistency checks—repeated across every vehicle, every week.

AI can now automate much of that work, creating consistent listing images while turning the same photos into inventory videos without any additional filming.

We've unpacked how it all works in our latest guide. 👇

(Link)

24/07/2026

Most buyers spend just a few seconds deciding whether to keep exploring a vehicle listing.

So, what makes them stay?

We're reviewing another VDP to see what catches the eye and where there's room for improvement.

Watch the review and let us know whether you'd score it differently.

And if you want your VDP reviewed, send it our way!

24/07/2026

Buying a car is one of the biggest emotional decisions a person will make.

Top that with weeks of research, second opinions, comparisons, and uncertainty before someone finally feels ready to decide.

In our latest newsletter, our CEO, Mattias Kellquist, explores why helping buyers feel confident is becoming one of the most important jobs in automotive retail.

https://shorturl.at/hNwca

If you're thinking about the future of automotive retail, this one's for you.

hashtag hashtag hashtag

Buying a car is one of the biggest purchases most people will ever make. Most purchases are relatively straightforward.

17/07/2026

What's the biggest turn-off in a car listing?

We didn't answer that question.

Reddit did.

For ep 2 of Reddit Reacts, we're looking at what car buyers say makes them scroll straight past a listing.

The answers are worth hearing if you're responsible for selling cars online.

Watch the video and let us know if you agree.

16/07/2026

We're excited to welcome Julius Amorim to Phyron as our newest Machine Learning & AI Engineer.

Originally from Stockholm and currently based in Uppsala, Julius has joined our engineering team to help build and improve the AI models behind the Phyron platform.

"I love solving complex machine learning challenges. I thrive when mapping them out on a whiteboard and working with knowledgeable people to build a solid foundation."

When he's not building AI models, you'll probably find him cooking, producing music, playing piano, bouldering, or gaming.

And if that wasn't enough, he's also trained in circus arts and has competed in Brazilian jiu-jitsu.

Welcome to the team, Julius.

We can't wait to see what we'll build together. 🚀