Phyron

24/07/2026

Most buyers spend just a few seconds deciding whether to keep exploring a vehicle listing.

So, what makes them stay?

We're reviewing another VDP to see what catches the eye and where there's room for improvement.

Watch the review and let us know whether you'd score it differently.

And if you want your VDP reviewed, send it our way!

24/07/2026

Buying a car is one of the biggest emotional decisions a person will make.

Top that with weeks of research, second opinions, comparisons, and uncertainty before someone finally feels ready to decide.

In our latest newsletter, our CEO, Mattias Kellquist, explores why helping buyers feel confident is becoming one of the most important jobs in automotive retail.

https://shorturl.at/hNwca

If you're thinking about the future of automotive retail, this one's for you.

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Buying a car is one of the biggest purchases most people will ever make. Most purchases are relatively straightforward.

17/07/2026

What's the biggest turn-off in a car listing?

We didn't answer that question.

Reddit did.

For ep 2 of Reddit Reacts, we're looking at what car buyers say makes them scroll straight past a listing.

The answers are worth hearing if you're responsible for selling cars online.

Watch the video and let us know if you agree.

16/07/2026

We're excited to welcome Julius Amorim to Phyron as our newest Machine Learning & AI Engineer.

Originally from Stockholm and currently based in Uppsala, Julius has joined our engineering team to help build and improve the AI models behind the Phyron platform.

"I love solving complex machine learning challenges. I thrive when mapping them out on a whiteboard and working with knowledgeable people to build a solid foundation."

When he's not building AI models, you'll probably find him cooking, producing music, playing piano, bouldering, or gaming.

And if that wasn't enough, he's also trained in circus arts and has competed in Brazilian jiu-jitsu.

Welcome to the team, Julius.

We can't wait to see what we'll build together. 🚀

08/07/2026

Your VDP is either helping you sell cars…

…or quietly costing you buyers.

That's why we're launching Rate My VDP.

In each episode, we'll review real dealership Vehicle Display Pages and point out what's working and what could be improved.

It's all about sharing practical tips you can steal for your own listings. 👀

Have a VDP you'd like us to review? Drop the link below. It might feature in the next episode.

03/07/2026

The best marketing questions aren't always asked in a boardroom.

Sometimes they're asked on Reddit.

Every day, thousands of people turn to Reddit for honest advice about buying cars, marketing dealerships, and navigating the automotive industry.

So we've decided to do something with those conversations.

In a new video series, we'll be taking some of the most common questions we find on Reddit and sharing our perspective.

If there's a question you've seen come up again and again, let us know.

It might feature in a future episode. 👇

02/07/2026

We surveyed 250 automotive marketing leaders across the US.

55% said the time AI saves reduces workload pressure and improves employee well-being.

Marketing teams are using AI to create breathing room and spend more time on work that actually needs a human touch.

As our CEO, Mattias Kellquist, puts it:

"It's common to hear examples of where AI is saving time, but maybe less common to hear where that time is being reinvested."

Read the full findings here. 👇️

https://shorturl.at/6XDUD

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01/07/2026

Buying a car is a personal experience.

So imagine submitting an inquiry and getting a generic email back.

By that point, the buyer has already spent hours researching. They're interested. They're engaged.

That's why we built Video Message.

A quick, personal video from the salesperson introducing themselves and the vehicle they're inquiring about.

It's a more human way to start the conversation.

Because people buy from people.

30/06/2026

We read 100 Reddit posts about buying cars.

And the same complaints came up again and again.

Here's what buyers complain about most.

24/06/2026

Meet Nessie. 🚗

A 2005 Nissan Sentra that got our Content & Community Manager, Rebecca Madro, through some of the most brutal Canadian winters imaginable.

Did she always start?

Eventually.

Was it a struggle?

Absolutely. Nessie and the mechanic were on first-name terms.

Becca has since traded Calgary snowstorms for Edinburgh rain and now spends her days helping automotive brands tell better stories.

We're a team of people who genuinely love cars. Even the ones that gave us character.

So now we want to know:

What was your first car? 👇