24/09/2026
Hi mama, welcome to Mimmi 🌸
If you're reading this during naptime with one ear on the baby monitor... hi. You're in the right place.
Mimmi started at our kitchen table. Ellinor wanted to grow her Instagram, but every naptime went the same way: open the phone, dig through notes and screenshots, try to remember that great idea from Tuesday... and then the baby woke up.
So we built her something simple. One pretty board where every idea, script and post date lives. Pick a hook, jot the idea, give it a day. Next naptime, you open it and know exactly what to post.
This page is for you if:
🌸 you're not techy, and don't want to be
🌸 you have 20 minutes, not 2 hours
🌸 you're ready for Instagram to be more than a hobby
Here you'll find weekly hooks, what-to-post ideas, and real wins from moms doing this one nap at a time. No hustle, no pressure. Just the next small step to actually become consistent with ease.
Try Mimmi free for 7 days 👉 mimmi.io
Tell us in the comments: what's your Instagram about? We'd love to meet you 💕
