Söderhub

Hem
Sverige
Stockholm
Söderhub

Our mission is to connect fast-growing Nordic companies with business opportunities in the MENA region.

Söderhub builds remote tech teams by connecting Nordic businesses with the diverse Egyptian tech talent pool. The company was founded by serial entrepreneurs Magdy Shehata and Aurore Belfrage and has headquarters in Stockholm, Sweden and tech hubs in Alexandria and Cairo, Egypt.

06/06/2026

Happy National Day, Sweden! 🇸🇪

Today we’re celebrating Sweden’s culture, creativity, and community , and the connections that keep building bridges across borders.

Wishing everyone in Sweden (and Swedish friends around the world) a joyful day!

26/05/2026

Wishing you and your loved ones a blessed Eid al-Adha. May this season bring peace, prosperity, and new beginnings. ✨
Eid Adha Mubarak! 🐑

05/05/2026

Choosing a new market isn’t only about “how big it is.”

Yes, market size matters، but real opportunity depends on whether you can enter and win without burning time and budget.

Quick fact: the World Bank’s LPI 2023 benchmarks 139 countries، logistics and delivery reliability aren’t equal everywhere.

Before you expand, ask:

- What’s the cost of entry (setup, compliance, operations)?
- How easy is distribution & sales in that market?
- Can you access the talent you need?
- Do customers have the purchasing power to pay your price?

Big market ≠ best market. The best market is where you can move fast and build traction.

20/04/2026

Saudi Arabia is driving significant change in gender equality and quality of life. Legal reforms have expanded women’s rights in travel, employment, and entrepreneurship, unlocking new talent, broadening consumer markets, and improving overall living standards.

🔹40% of SME owners in Saudi Arabia are women, compared to 30% in Sweden

🔹Women’s labor market participation reached 35.4% by Q3 2024, surpassing the Vision 2030 target of 30%

🔹Ranked 37th on the UN Human Development Index in 2024, up from 46th in 2016, reflecting significant progress across education, income, and quality of life (The Economist, 2025)

These milestones highlight the Kingdom’s evolving economy and society, paving the way for more inclusive growth.
#

07/04/2026

Four themes shaping European venture in 2026

1️⃣ Deep Tech

Up to $1T in enterprise value by 2030. The European Innovation Council is deploying $1.5B this year to back quantum, space tech & advanced materials.

2️⃣ Health & Biotech

AI is transforming healthcare، 85% of generative AI spend is flowing to startups. Drug discovery, diagnostics & personalized medicine are accelerating fast.

3️⃣ Defense Tech

With major European defense budgets ramping up, 2026 is set to bring a wave of government contracts to defense & dual-use startups, from drones to cybersecurity.

4️⃣ Cybersecurity

Global funding hit $18B in 2025, the strongest in 3 years. AI-powered rounds and renewed early-stage activity are driving the surge.

Europe isn't just catching up، it's setting the pace. 🚀

26/03/2026

🇸🇪 Sweden just dropped its first-ever national AI strategy, and it's ambitious.

The goal? Be among the top 10 AI countries in the world.

Here's what stands out:

🔹 A holistic approach covering research, public sector, and business

🔹 AI and data assignments rolled out to 100+ government authorities

🔹 The largest research investment in Swedish history, with a major AI focus

🔹 A new national AI coordinator for Swedish language models

🔹 "Team Sweden AI", a collaboration to strengthen Sweden's position globally

🔹 Submarine cable expansion connecting the Nordics to North America and the Indo-Pacific

Sweden is betting big on AI to drive innovation, competitiveness, and smarter public services, while keeping privacy, security, and responsible development at the center.

This is exactly the kind of strategic momentum that makes the Nordics one of the most exciting regions for tech and innovation right now. 🚀

20/03/2026

Eid Mubarak from all of us at Söderhub.

May this Eid al-Fitr bring you peace, joy, and time with the people who matter most.

Wishing you a blessed holiday 🌙✨

26/02/2026

Capital doesn’t buy local credibility.

Why funding alone won’t unlock new markets?

We’ve seen Nordic founders enter MENA markets with strong funding and still struggle to move forward, not because the product isn’t strong, but because trust and local legitimacy weren’t built early enough.

In markets like Saudi Arabia and the UAE, who you partner with often determines whether you move fast or stall. The right strategic partners don’t just open doors, they multiply impact, while the wrong ones can slow ex*****on.

Founders who scale sustainably invest early in local credibility and strategic partnerships, that’s what enables real speed and long-term defensibility.

25/02/2026

Söderhub is hiring! We’re looking for a Creative Marketing Manager.

This is not a typical marketing ex*****on role.

You’ll work directly with leadership to shape how we position ourselves across Europe and the GCC. You’ll build executive presence, define narrative, and turn real market insight into credible B2B thought leadership.

If you enjoy strategic thinking, simplifying complex topics, and working close to decision-makers, this role gives you real ownership and visibility.

What you need:
• 5–7 years in B2B marketing or communications
• Experience supporting founders or executives
• Strong LinkedIn understanding
• Excellent writing skills

Apply now: https://soderhub.jobs.personio.com/job/2533140?display=en

If this sounds like you, or someone in your network, share this post or tag them in the comments.

24/02/2026

Fundraising in MENA is not wildly different from Europe, but it’s different in the places that change outcomes.

Most investors still have strict geographic mandates (Europe funds Europe, MENA VCs stick to MENA), so cross-region dealflow needs the right positioning and the right access.

In practice, many MENA deals move on trust, access, and long-term conviction. Warm introductions matter. Face-to-face time matters. And cold outreach that might get a reply in Europe often doesn’t travel the same way here.

Founders who adapt early usually see:
-Better investor-fit conversations
-Stronger strategic introductions
-Partnerships that last beyond a single round

If you’re raising in MENA (or investing in the region), the question is not just “What’s the traction?” It’s also “Who trusts you, and why?”

Want to navigate MENA capital and partnerships with the right local context? Contact Söderhub and we’ll help you build the right market entry and investor approach: https://www.soderhub.com/market-entry

Adress

Lilla Nygatan 23
Stockholm
11128

Webbplats

http://www.soderhub.com/

Aviseringar

Var den första att veta och låt oss skicka ett mail när Söderhub postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

Genvägar

Dela

Typ

IT-företag