Primare

Primare The Sound and Vision of Scandinavia
www.primare.net The Sound and Vision of Scandinavia

Nature favours better design.

Wherever you look, the most successful designs are always the most efficient. By rejecting unnecessary features, they have evolved to become simpler but also more sophisticated. Scandinavian design is like this: practical, unpretentious, beautifully efficient and powerfully satisfying in its simplicity. And when you own a home entertainment system from Primare, you’ll sense that we celebrate these

values as well. Through Primare audio/video systems you’ll enjoy the benefits of cutting-edge technology and high performance without complexity, in a form that is easy to use and appreciate over many years.

The HiFi CAT reviewed our I25 Prisma DM36: “The Primare i25 Prisma, with its two added DAC and network player modules, c...
13/08/2026

The HiFi CAT reviewed our I25 Prisma DM36: “The Primare i25 Prisma, with its two added DAC and network player modules, creates a system integrated into a single enclosure with such a distinctive sound character that it is easily recognizable. Its range spans from the most dynamic and lively performance of its amplifier section to the warmest tonal character of music processed through its DAC, with countless inputs to handle any digital needs in the home. It’s endless array of details is designed to enhance sound quality in every possible way—not only in the system’s design but also in the care required by the lucky owner of one of these units. It all adds up. And the sound is the sum of all its elements.” Fully review in comment/bio@

hxosplus.gr has reviewed our Allt-i-Ett, saying, "“In essence, this speaker faithfully conveys the Primare sound and is ...
11/08/2026

hxosplus.gr has reviewed our Allt-i-Ett, saying, "“In essence, this speaker faithfully conveys the Primare sound and is immediately recognizable as a member of the Swedish company’s fleet. Neutral, frequency-extended, with crystal-clear, robust lows, velvety timbre, pinpoint focus and transparency, natural detail and a multi-layered soundstage. And the mid-highs with the passive filter are a delight to the ears!" For more see link in comments or bio.

16/07/2026

Looking forward to Secrets of Home Theater and High Fidelity's review of our Allt-i-Ett. Stay tuned!

An interview with our own Terry Medalen from the Vienna High End Show 2026 courtesy of our friends at FWD Benelux!
08/07/2026

An interview with our own Terry Medalen from the Vienna High End Show 2026 courtesy of our friends at FWD Benelux!

Tijdens de High End-show spraken we af met marketingdirecteur Terry Medalen van Primare om te ontdekken wat we dit jaar kunnen verwachten.

18/06/2026

Tomorrow is Midsommar, which means our offices are closed and we most likely can be found doing the frog dance around a maypole on the longest day of the year!

According to the good folks at StereoNET our preferred streaming partner, Qobuz, are showing excellent results!
17/06/2026

According to the good folks at StereoNET our preferred streaming partner, Qobuz, are showing excellent results!

The Times thinks our Allt-i-Ett is one of "The coolest luxury tech gifts for Father's Day" (or any day we're tempted to ...
09/06/2026

The Times thinks our Allt-i-Ett is one of "The coolest luxury tech gifts for Father's Day" (or any day we're tempted to add ;-)

The best tech gifts to give this Father’s Day. From Smeg coffee machines to noise-cancelling headphones and VR headsets. Shop the best tech gifts now!

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