Preference

Preference Preference är ett avknoppningsföretag från Stockholms universitet och Mittuniversitetet.

Preference levererar stöd, metoder och mjukvara för att hantera och analysera beslutssituationer och effektivisera beslutsprocesser där osäkerheter, risker, målkonflikter eller andra komplexa förutsättningar råder.

The thinking, reflective human being.There is a lot of discussion right now about the risks of AI. There is even talk th...
05/12/2023

The thinking, reflective human being.

There is a lot of discussion right now about the risks of AI. There is even talk that AI could eradicate humans. Here, the idea is that it is the intelligence that rules the world, which is currently human, not because we are the strongest but the smartest.

This is where it goes wrong, AI is an expansion of our "system 1" but we humans also have a "system 2" (Khaneman etc.) What we need is to ensure that we also connect our "system 2" in our decisions.

Read more: https://drive.google.com/file/d/1bNHPKe2szAimYE-sA1LLC7u8O9BRHN54/view?usp=drive_link

This year's edition of the R2B Summit was a full-day eventon 4 October 2023 R2B Summit is a unique meeting place to exch...
05/10/2023

This year's edition of the R2B Summit was a full-day eventon 4 October 2023 R2B Summit is a unique meeting place to exchange experiences and share perspectives to create new innovations and business opportunities together. The programme is aimed at those in a senior position with responsibility for innovation, research and development in a company or organisation and those who represent a research project on IVA's 100 list in 2023, .
All 79 research projects selected for the 100 list 2023 have great potential to generate benefits through, for example, industrial commercialisation. Many of these research projects had the opportunity to present during the day and one of these was us, Prefernce.

The programme began with an interview with IVA President Marcus Wallenberg and was concluded by Minister for Education Mats Persson with the speech "Utilising research for sustainable growth and Swedish competitiveness".

In between, a packed day of interesting presentations and many opportunities for contact between R2B.

Preference will present again this year at IVA's R2B Summit 2023.See: https://www.iva.se/det-iva-gor/utmarkelser/ivas-10...
17/09/2023

Preference will present again this year at IVA's R2B Summit 2023.

See: https://www.iva.se/det-iva-gor/utmarkelser/ivas-100-lista/helision-tillganglig-beslutsanalys/

This year's edition of R2B Summit is a full-day event that takes place on 4 October 2023 at 7A Posthuset in Stockholm. R2B Summit is a unique meeting place for exchanging experiences and sharing perspectives to create new innovations and business opportunities together. The programme is aimed at those in a senior position with responsibility for innovation, research and development in a company or organisation and those who represent a research project on IVA's 100 list in 2023.

https://www.iva.se/det-iva-gor/projekt-och-program/research2business/r2b-summit--sessions/save-the-date-r2b-summit-2023/

During the day, there will be several opportunities to gain insight into the research projects included in IVA's 100 list 2023. The overall theme of the list is Technology in the service of humanity and this year's participating projects are mainly in the areas of climate change, energy supply, welfare technology, cyber security and crisis preparedness. All 79 research projects selected for the 100 list have great potential to create benefits through, for example, industrial commercialisation, business and method development or societal impact. During the Summit, the research projects are represented by their representatives who seek contact with the business community and the surrounding society regarding the continued development, application and utilisation of their research.

The programme begins with an interview with IVA President Marcus Wallenberg. A panel of investors shares perspectives, connections and experiences of getting involved in research projects. Professor Mathias Uhlén gives a speech; in addition to being one of Sweden's most renowned researchers, he is also a serial entrepreneur. To date, he has started 20 companies, three of which are listed on the stock exchange. Mathias Uhlén is also the brain behind the so-called Protein Atlas, with millions of microscopic images of the human body, all available to the general public via some 15 million web pages.

More books to read from us at Preference:The following two books are written by Preference staff members and are made av...
06/08/2023

More books to read from us at Preference:
The following two books are written by Preference staff members and are made available for free in e-book format. They deal with decision making and analysis using our methodologies. See links below to the publishers’ websites.
https://www.taylorfrancis.com/books/oa-mono/10.1201/9781003406709/real-life-decision-making-mats-danielson-love-ekenberg
and
https://www.openbookpublishers.com/books/10.11647/obp.0350

All the books this summer see: https://lnkd.in/djZqNW8E

Whilst digitisation is far from a new concept, many assume that simply introducing automation and information systems in various forms will be enough to make their organisation’s operations more efficient. This misconception can often lead to disarray and costly mistakes. Digital Transformation: U...

More summer reading?Books to read See the Open Access terms for the usageA Decision-Analytic Manifesto - Ekenberg & Dani...
06/07/2023

More summer reading?
Books to read See the Open Access terms for the usage

A Decision-Analytic Manifesto - Ekenberg & Danielson. This is a more specialised mathematical book about the foundations of the DecideIT software. DecideIT rests on more than 20 years of advanced research which is summarised in a fairly light-weight format, although some integrals will show up halfway into the book.

https://drive.google.com/file/d/16aD4ykrP_7FSa7VQcM8fohpz7POg4d0M/view?usp=sharing

Summer reading?Books to read See the Open Access terms for the usageTranscending Business Intelligence, Third edition. T...
02/07/2023

Summer reading?
Books to read See the Open Access terms for the usage

Transcending Business Intelligence, Third edition. This is a popular introduction to decision support systems, business intelligence, and decision making in general. Very valuable if you want yourself and your organisation to make wiser and better-informed decisions, now and in the future.
https://lnkd.in/dGjD47UX

IT SolutionsThe Growing GapThere is a huge amount of money spent on IT projects globally and only a thin 30% goes throug...
17/05/2023

IT Solutions

The Growing Gap

There is a huge amount of money spent on IT projects globally and only a thin 30% goes through as planned.

Why is it so difficult to succeed then? Most of the companies do not have good enough internal resources to control the complexity of an IT development project. It is because their domain insight is superficial, tend to catch the buzzwords and fashionable gadgets, but fail to understand how IT can trigger their development.

IT projects go through the same process of procurement like buying paper for the printers.

And due to the breathtaking pace of development of the IT sector, this gap grows exponentially.

Read more here

CIRCULAR ECONOMY:  PLASTIC WASTE MANAGEMENT Chemical Solution  for Base Components ReuseIndustrial innovation to retriev...
08/05/2023

CIRCULAR ECONOMY: PLASTIC WASTE MANAGEMENT
Chemical Solution for Base Components Reuse

Industrial innovation to retrieve chemical components of any plastic content waste by thermal degradation. Clean technology for very
difficult actions of plastic waste.
Reuse of chemical base materials leads to reducing the need of prime raw materials. Currently the mixed, unidentified, coloed, surface
treated polymer waste is typically incinerated in an expensive and not environment friendly process. Pyrolytic technology can reform separated non-utilizable packaging material- or industrial waste into valuable chemical resources and recover other valuable materials.
REDUCE: Instead of the incineration and landfill we can poduce refined mineral oil derivatives for chemical utilization on the base of non-recyclable polymer waste.

Industrial innovation to retrieve chemical components of any plastic content waste by thermal degradation. Clean technology for verydifficult actions of plas...

Decision making in 6 steps Using HelisionStep 2Step 2 In this step we will do a reality check on what can be done given ...
24/08/2022

Decision making in 6 steps Using HelisionStep 2
Step 2 In this step we will do a reality check on what can be done given the present situation. Dig where you stand or define a strategy for change. Find the abilities you have, e.g. capacity, processes, etc. Determine the realism and structure the process (long story ofc). Add and document all that can affect the decision Add and document all that can affect the decision and define realistic options. We show how to add the options/alternatives in Helision.
We will show how to do this in Helision here:
https://www.youtube.com/watch?v=OgJm8fEdd8I

As a sample model we will use a model of how to handle Covid in Romania.
Link to explanation of the sample model:
https://drive.google.com/file/d/1dGZsjSLhJjUj06JxzERR_DU98bLeq88D/view?usp=sharing

Special thanks to Istvan Cseh for the exclusive Helision music.
A problem in a working group arises when different members of the group hold different opinions about the weights for the aspects (perspectives), the probabilities of events and the values of the consequences. Even though an attempt can be made to even out any differences of opinion in order to arrive at one, this requires a great deal of energy and often many valuable ideas fall by the wayside as a result. A modern decision process should deal with such differences of opinion by including them, so that everybody’s opinion is considered, but in a methodical way.
One of the most natural ways is to allow intervals to represent the group’s opinion on each parameter, so that each interval includes all the opinions expressed. Then if you have intervals with some kind of average, often called centre of gravity, then it’s natural to allow the group’s average to form a central point in the interval. In this way all members of the group are included in the decision basis. The more aberrant opinions then end up in the periphery of the interval and the group’s focal point ends up near the interval’s focal point. Then, various compromises with the group’s collective opinion can then be dealt with by using sensitivity analyses. The more central parts of the interval, which encompasses a large part of the group, then receive a more prominent role in the analyses, but all the information is still present.

Sep 1 of the six steps in decision making.In this step we will Identify and Frame the decision situation, understanding ...
19/08/2022

Sep 1 of the six steps in decision making.
In this step we will Identify and Frame the decision situation, understanding the context and strategic environment of the problem. Here we should paint the broader picture and describe an optimal solution as we later narrow down facing the reality. Already at this step we can start to document the decision in Helision.
Add and document all that can affect the decision we will show how to do this in Helision
https://www.youtube.com/watch?v=ujDw0MNVAmg

As a sample model we will use a model of how to handle Covid in Romania.
Link to explanation of the sample model:
https://drive.google.com/file/d/1dGZsjSLhJjUj06JxzERR_DU98bLeq88D/view?usp=sharing

Special thanks to Istvan Cseh for the exclusive Helision music.

Potential for Improvement.
What potential for improvement is there in the existing decision processes if we structure them?
Would issues become more transparent?
Would the decisions become less dependent on individuals?
Could the basis for decisions be described as more fact based?
These would all be to advantage. Other advantages that often arise are that risks become more visible and can thereby be managed and reduced.
The time required for more structured decisions is often used as an argument to continue working intuitively.
Even though more time is spent on the information basis, the total time for arriving at the decision is often less. If the decision situation changes during the process, which is common, then it’s far easier to realign thinking. This is known as decision dynamics.

Part 3 software development and procurement70% of all IT projects fail in some way. The traditional way to buy IT servic...
04/08/2022

Part 3 software development and procurement
70% of all IT projects fail in some way. The traditional way to buy IT services is to buy hours with a CV as a reference. Customers takes the responsibility for a lot of details that lay off beyond their professional limits.
https://lnkd.in/dsbfr4S7

This often means that the number of hired consultants grow rapidly as they often have an ability to sell their colleagues Thus the main beneficiary level of the resource pipeline will be the recruitment consultants.
Difficult to control the content, cost and outputs of developments, so the high probability of fail is coded from the beginning

Another way to buy IT services in delimited blocks that are procured at fixed prices. Agile system development is a continuous delivery process. The customers’ role is to feed in domain specific knowledge and to keep control of the process.
The whole development process should be split up to larger cycles: Architecture, Proof Of Concept, Prototype, Minimum Viable Product, Product V1.0 etc.

The development of these blocks is in turn divided into small development blocks "Sprints"
During each "Sprint", the goals, content and cost of the next sprint that the customer orders are determined. The customer gets control over the process

https://www.preference.nu/it-solutions/


Adress

Villa Bjälbo, Elfvik
Lidingö
18190

Öppettider

Måndag 08:00 - 17:00
Tisdag 08:00 - 17:00
Onsdag 08:00 - 17:00
Torsdag 08:00 - 17:00
Fredag 08:00 - 17:00

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