PLAYipp

PLAYipp PLAYipp är den användarvänliga och kraftfulla plattformen för att kommunicera internt och externt på digitala skärmar och smartphones.

PLAYipp skapar engagemang hos medarbetare världen över.

Language models at work, carburetors in the garage. For Johan Östling, our Head of Data and AI, both come down to the sa...
06/10/2026

Language models at work, carburetors in the garage. For Johan Östling, our Head of Data and AI, both come down to the same thing: understanding how something works before you try to do anything with it.

Looking under the hood is also what changed his mind about AI. For years, he expected bigger and better models to eventually handle everything on their own. He doesn't think that anymore. What decides how good the output is comes down to everything around the model: the data you give it, how you write your prompt and the context you add.

In practice, two people using the same model can get very different results. Usually, the one who gets the better answer is the one who explained what they actually needed in a clear way.

We sat down with Johan for the first interview in our new Q&A series. He talks about where the vibe coding debate goes wrong, the first thing he checks in any new AI tool and the one piece of advice he'd written down before the interview even started.

Read the full conversation here: https://eu1.hubs.ly/H0ySMvp0

If you see two people at FjordIT who look very keen to talk about digital signage, that's Naser Nazar Haify and Joel Joe...
24/09/2026

If you see two people at FjordIT who look very keen to talk about digital signage, that's Naser Nazar Haify and Joel Joelsen 👋

The central theme of FjordIT 2026, organized by Kleri, is 'AI without brakes: how to create value without losing control?' Fittingly, it's a topic we're exploring at PLAYipp right now. A lot of the organizations we work with are asking the same question: how do you move fast with new tech and still keep a handle on what's going out?

So if you're there, come find us at the PLAYipp stand. Say hi, ask Naser and Joel anything about digital signage or just take a break between sessions!

Patrik and Emil are swapping screens for golf scorecards today at Avoki's golf event in Malmö ⛳Sometimes the best part o...
17/09/2026

Patrik and Emil are swapping screens for golf scorecards today at Avoki's golf event in Malmö ⛳

Sometimes the best part of a partnership is just getting outside together and enjoying a golf game on a sunny day.

Thanks for having us, Avoki!

Some days are for sitting at your desk. Others are for connecting with like-minded people and coming home with a noteboo...
11/09/2026

Some days are for sitting at your desk. Others are for connecting with like-minded people and coming home with a notebook full of ideas.

PLAYipp Digital Signage Summit is the place to be if you're looking for the latter ⭐ This event, taking place in Stockholm and Oslo, is all about making the most of your screens, packed with keynotes, real stories and conversations.

There are three things you can expect to gain from joining:

• Inspiration: Case studies and ideas to make your screens even more brilliant.
• Knowledge: Talks that give you something practical, centered around AI, change and creativity.
• Networking: A chance to talk to people with similar challenges and interests, and who can help you see things from fresh angles.

We built this event because we love this community, the people who care about doing digital signage well, who show up curious and want to leave with new things to try.

So, see you in Stockholm or Oslo?

📍 Stockholm - September 30, Södra Teatern: https://eu1.hubs.ly/H0yd1_p0
📍 Oslo - October 8, EventHub Oslo: https://eu1.hubs.ly/H0yd1_H0

Today's a golf day ⛳PLAYipp is represented by Dennis Spiik out at Arninge Golf for Ricoh Masters. Good company, fresh ai...
10/09/2026

Today's a golf day ⛳

PLAYipp is represented by Dennis Spiik out at Arninge Golf for Ricoh Masters. Good company, fresh air and the right amount of competitive spirit: what more do you need on a Thursday?

If you're playing today, come find us on the course, we'd love to say hi. And if you're not out there with us, we wish you were and hope you enjoy the pictures.

Thanks to Ricoh Sverige AB for putting the day together!

PLAYipp is joining forces with PADS4. 🤝Together, we're forming one of the largest independent digital signage software g...
09/09/2026

PLAYipp is joining forces with PADS4. 🤝

Together, we're forming one of the largest independent digital signage software groups in Europe: more than 6,500 organizations, over 75 countries, one shared goal.

PLAYipp built its name on making screens easy to manage, with AI that gets smarter alongside the communicators, HR teams and local editors who use it every day. PADS4 made its mark on the data side, turning real-time information into clear, dynamic screens in some of the world's most complex environments, from airports to production lines.

Different strengths, but with the same belief behind it: every organization deserves communication that actually reaches everyone it needs to reach.

"Our customers want impact from their communication, and they expect getting there to be easy," says Henrik Mazzanti, CEO at PLAYipp. "PADS4 brings real strength in large and complex environments. Very few companies can offer both. Together we can."

"By joining forces with PLAYipp, we strengthen our European foundation while accelerating our global ambitions," says Philippe Bonnargent, CEO at PADS4. "Together with PLAYipp, we have the opportunity to build a stronger and more innovative software group, to reinforce our position as an international leader."

With continued support from Monterro, we have the scale to invest and grow even faster, so we can offer even more to the organizations we work with. For our partners, it means a stronger, broader offering, and the backing of a bigger group with reach in more countries.

We look forward to sharing more details in the upcoming months. One thing is certain: we’re genuinely excited about what’s ahead.

Read the full announcement here 👇
https://eu1.hubs.ly/H0y9Nfl0

You can't be in all offices at once. Unfortunately, cloning yourself isn't in the budget this year...But that doesn't me...
02/09/2026

You can't be in all offices at once. Unfortunately, cloning yourself isn't in the budget this year...

But that doesn't mean other offices should be left out of the loop.

If you're running internal communication or managing screens across more than one location, this will sound familiar.

Someone in Stockholm might be looking at a screen still promoting an event that happened in Rotterdam three weeks ago. Someone in the Oslo office might just have welcomed a new employee who actually joined months ago. Nobody's being careless, there are just too many locations to keep track of by hand.

How about giving your screens a direct line to the systems you're already running instead? From social channels and intranet messages to Power BI dashboards and calendars: you don't have to update location by location, you just set it up once from a central platform. All screens are up to date, even if you're not there to check them one by one.

That fixes the syncing problem, but there's an even trickier call left to make: how much control should sit at HQ versus on-site. Like we said, cloning yourself isn't happening anytime soon, so you can't hang onto every screen yourself. At some point local teams need to take some of it over, and you shouldn't necessarily see that as a compromise. The content actually gets more relevant to each office because of it, instead of the same generic or even identical thing everywhere.

The best setup gives each site a template that's on-brand from the start, with room to drop in whatever's actually local to them.

This post goes further into stuff we didn't touch here, like emergency alerts that override every screen at once and sensors that update your signage without anyone lifting a finger. It's not quite cloning yourself, but it's the next best thing.
https://eu1.hubs.ly/H0x-qDH0

Ever felt left out of the conversation?Decisions get made, updates go out, but somehow you're the last one to know. Mayb...
27/08/2026

Ever felt left out of the conversation?

Decisions get made, updates go out, but somehow you're the last one to know. Maybe you heard it from a colleague, days after the fact, instead of from your own employer.

That feeling adds up. It chips away at trust and makes it harder to feel like you belong, or to see how your work connects to what the company's actually trying to do.

Now flip it around. If you're the one sending those updates, this is worth sitting with for a second, because the update itself was probably written just fine. The channel is what let it down.

Email reaches people at a desk, logged in, with a few spare minutes right then. On a production floor, in a warehouse, or buried under Slack notifications, that same message barely stood a chance.

Email does fine if you're sitting at a desk, logged in, with a few spare minutes to actually open it. Step onto a production floor, into a warehouse, or under a pile of Slack notifications, and that same message doesn't stand a chance.

Screens sidestep all of that. Break room, hallway, production floor: the update's simply there. Everyone sees the same thing at the same time.

Where you put the message vs. what you wrote. We unpack the difference here: https://eu1.hubs.ly/H0xRSfr0

New in PLAYipp! Geographic screen structure 📍Adding a new screen used to mean stopping to think about where it belongs i...
20/08/2026

New in PLAYipp! Geographic screen structure 📍

Adding a new screen used to mean stopping to think about where it belongs in your setup. Not anymore.
Geographic screen structure now builds that for you automatically, based on where your screens actually are.

Your screen overview is now always accurate, whether you manage ten screens or thousands.

This is what we mean when we say we're always building toward less admin and more clarity for our users 🙌

Curious how the geographic screen structure works? We tell you more about it here: https://eu1.hubs.ly/H0xKt1R0

Join us for a full day of expert talks, case studies and conversations that will leave you buzzing with new screen ideas...
19/08/2026

Join us for a full day of expert talks, case studies and conversations that will leave you buzzing with new screen ideas ⭐

On September 30, customers, partners and keynote speakers are gathering in Stockholm for the PLAYipp Digital Signage Summit.

Some of the topics we'll be tackling:

• AI at work: How AI is already rewriting the rules and whether your organization can keep up
• Change management: Why some people navigate change with ease and how the rest of us can get better at it
• Screen design: Design tips and tricks that make screens actually worth looking at
• Moving content: Why it matters more than you think and how to actually get started with it
• And much, much more

Don't sleep on this one: early bird pricing ends August 28. A little reward for planning ahead!

PLAYipp Digital Signage Summit 2026
📅 September 30, 2026
📍 Södra Teatern, Stockholm

Sign up here: https://eu1.hubs.ly/H0xJ49s0

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Måndag 08:00 - 17:00
Tisdag 08:00 - 17:00
Onsdag 08:00 - 17:00
Torsdag 08:00 - 17:00
Fredag 08:00 - 17:00

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