Tobii

Tobii We are the global leader in eye tracking and pioneer of attention computing. Tobii is the global leader in eye tracking and pioneer of attention computing.

We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, gaming, extended reality (VR, AR & MR), automotive, and many more. Tobii's eye tracking is used by thousands of enterpris

es, universities and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Trust is critical in   experiences, but how do we measure it?Our latest guide explores how   can help evaluate and build...
13/08/2026

Trust is critical in experiences, but how do we measure it?

Our latest guide explores how can help evaluate and build trust in AI systems by uncovering attention, hesitation, cognitive load, and decision-making behavior. Discover practical ways to design more transparent, reliable, and human-centered AI experiences.

Download the guide here: https://go.tobii.com/l/151161/2026-06-17/21gh8x

There’s something special about learning eye tracking at the place where it all started.Join us at Tobii HQ in Stockholm...
11/08/2026

There’s something special about learning eye tracking at the place where it all started.

Join us at Tobii HQ in Stockholm on October 21–23, 2026 for three days of hands-on training, expert guidance, and discussions with fellow researchers and practitioners.

You'll work directly with Tobii Pro Glasses 3, Tobii Pro Fusion, Tobii Pro Spark, and Tobii Pro Spectrum while exploring everything from study design and data collection to analysis and best practices.

Whether you're just getting started or looking to expand your expertise, we'd love to welcome you to our home in Stockholm.

Learn more and register:
https://go.tobii.com/l/151161/2026-06-02/21g2d2

06/08/2026

What should designers know before building gaze-based interaction?

This article explains the fundamentals and offers practical guidance for creating better gaze-aware UIs.

You’ll learn:
• How gaze input differs from mouse or touch
• Why involuntary movements matter
• How to improve accuracy and selection
• Design tips for more intuitive gaze interactions

Read more: https://go.tobii.com/l/151161/2026-06-17/21gh97

What can attention data reveal about performance in aviation?Our new guide explores how eye tracking helps make human at...
04/08/2026

What can attention data reveal about performance in aviation?

Our new guide explores how eye tracking helps make human attention measurable, providing objective insight into where people look, what they miss, and how visual behavior changes under workload.

Inside the guide:
• Visual behavior and scan patterns
• Missed cues and delayed responses
• Applications across training, design, ATC, maintenance, safety, and quality
• How attention data can support debriefing, validation, and workflow improvements

Download the guide:
https://go.tobii.com/l/151161/2026-06-18/21gjcj

Simulation training shows what trainees do.   shows what they actually see.By measuring visual attention in real time, e...
30/07/2026

Simulation training shows what trainees do. shows what they actually see.

By measuring visual attention in real time, eye tracking helps training programs improve decision-making, situational awareness, and safety outcomes across aviation, healthcare, and driver training.

Read more: https://go.tobii.com/l/151161/2026-05-25/21fryc

Learn more in our latest blog.

28/07/2026

Driver performance can now be measured beyond lap times.

With , teams can analyze fixation time, saccadic speed, pupil size, and visual processing to better understand how drivers operate at high speeds, both on track and in simulation.

In this guest blog, Cristiano Giardina, CEO of Skydrive, explains how these metrics make it possible to compare drivers more objectively, identify performance gaps, and train the visual processes behind elite racing.

This opens up new possibilities for driver development, especially in simulation environments where traditional measures alone are not always enough.

Read the full story: https://ow.ly/Y2Uk50Zb3O5

Only a few spots remain for our upcoming eye tracking training course in Singapore, and registration closes on August 5....
23/07/2026

Only a few spots remain for our upcoming eye tracking training course in Singapore, and registration closes on August 5.

Join us August 19–21, 2026 for three days of expert-led sessions and hands-on workshops covering eye tracking fundamentals, experimental design, data collection, and analysis using Tobii Pro Glasses 3, Tobii Pro Fusion, Tobii Pro Spark, and Tobii Pro Spectrum.

Designed for researchers, students, and industry professionals at all experience levels.

Learn more and register:
https://go.tobii.com/l/151161/2026-05-25/21frvk

21/07/2026

Researchers at the University of Massachusetts Amherst are using to uncover usability issues in IV smart pumps. By tracking exactly where nurses look, hesitate, and encounter challenges during realistic clinical tasks, the team is identifying design flaws that can increase cognitive load and contribute to medication errors.

The result? Evidence-based insights that can help improve device design, support nurse workflows, and enhance patient safety.

Read the full story: https://go.tobii.com/l/151161/2026-06-17/21gh4t

16/07/2026

How do football players actually see the game?

In this customer story, Perception Analyst Expert and Coach Educator Osama Abbas shares how wearable helps players better understand scanning behavior, situational awareness, and decision-making on the pitch.

By reviewing the game from their own perspective, players can see exactly what they focused on and reflect on their decisions in real match situations.

Read the full story:
https://go.tobii.com/l/151161/2026-05-28/21fxcn

Adress

Karlsrovägen 2D
Danderyd
18253

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