Tobii

Name: Tobii
Address: Karlsrovägen 2D, Danderyd, 18253, SE
Telephone: +4686636990
Price range: $$

We are the global leader in eye tracking and pioneer of attention computing. Tobii is the global leader in eye tracking and pioneer of attention computing.

We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, gaming, extended reality (VR, AR & MR), automotive, and many more. Tobii's eye tracking is used by thousands of enterprises, universities and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

30/09/2026

Eye tracking is becoming a natural part of more and more technologies — from VR and AR to displays and cars. But what could that mean for making vision therapy more accessible? 👁️

In this interview, Josh Li, Founder of Optics Trainer, shares his perspective on where eye tracking is heading and how it can help bring engaging, gaze-based therapy to more people.

▶️ Watch the full interview and read about how eye tracking is being used to make vision therapy more engaging and accessible: https://go.tobii.com/l/151161/2026-09-29/21jxdm

28/09/2026

5 cognitive abilities. 10 eye tracking study steps. 9 research examples.

Our white paper explores how can help researchers assess situational awareness, decision-making, cognitive load, learning and skill acquisition, and team cognition — with practical guidance and real research examples across human factors applications.

🔗 Download the white paper: https://go.tobii.com/l/151161/2026-06-12/21gcft

21/09/2026

On World Alzheimer's Day, we’re highlighting how researchers are using eye tracking to gain new insights into Alzheimer’s disease 💜

Our Learn article explores four methods researchers can use to investigate changes in eye movements, executive function, viewing behavior, and reading that may provide insights into the disease.

Explore the role of in Alzheimer’s research: https://go.tobii.com/l/151161/2026-09-02/21j79f

16/09/2026

What if putter design could actually change where, and how long, golfers look? ⛳

PING used Tobii eye tracking throughout its development process to understand how different putter designs influence visual attention and putting performance.

The result? 23% longer “quiet eye” duration on average, with 67% of golfers showing improvement.

See how PING turned gaze data into better product design and measurable performance gains.

🔗 Read the customer story: https://go.tobii.com/l/151161/2026-05-04/21f66n

15/09/2026

In our latest guest blog, Keith Sleight, Founder at Spiro Market Research, reflects on how much the retail landscape has changed — and whether it’s time to revisit some long-held assumptions about shopper attention and behavior.

He explores the role of predictive attention models, what they can’t tell us, and why observing real shoppers still matters when making important brand and retail decisions.

Read Keith’s perspective here: https://go.tobii.com/l/151161/2026-09-10/21jf4y

14/09/2026

A camera captures what happens. Eye tracking reveals what matters.

For AI world models, gaze data adds something video alone can’t: human attention.

Explore why this matters for building AI that better understands and interacts with the physical world.

🔗 Read the blog: https://go.tobii.com/l/151161/2026-05-04/21f66n

10/09/2026

In driving simulator research, eye tracking can provide direct insights into visual attention, situational awareness, and cognitive state, while helping researchers assess behaviors such as mirror checking, hazard detection, and distraction.

Want to learn more? Watch our on-demand webinar, Eye tracking in simulation research, featuring Dr. Jaka Sodnik: https://go.tobii.com/l/151161/2026-06-01/21fztg

Photo credit: AVSimulation

08/09/2026

Join our upcoming webinar to explore how can be integrated with EEG, GSR, heart rate, motion sensing, and other data streams to gain deeper insights into human behavior.

Hear real-world research examples and learn practical approaches to multimodal study design, synchronization, and data analysis.

Register now: https://go.tobii.com/l/151161/2026-08-25/21j24g

01/09/2026

What if an autism assessment could take just 12 minutes instead of hours?

EarliPoint Health’s FDA-cleared system uses powered by Tobii to help clinicians assess autism in children as young as 16 months, bringing more objective insights and earlier answers to families.

See how eye tracking is helping transform autism diagnostics: https://go.tobii.com/l/151161/2026-08-19/21hyfj

31/08/2026

Haven’t read our most popular white paper yet?

Here’s what you’ll find inside:
• The value of eye tracking in cognitive psychology and neuroscience
• What eye movements reveal about attention, memory, decision-making, and more
• 15 lab paradigms for studying cognitive processes

Download 👉 https://go.tobii.com/l/151161/2026-08-21/21hzp8

Adress

Karlsrovägen 2D
Danderyd
18253

Telefon

+4686636990

Webbplats

https://www.tobii.com/

Aviseringar

Bli först med att veta: vi skickar ett mejl när Tobii publicerar nyheter och kampanjer. Din e-postadress används inte till något annat, och du kan avsluta prenumerationen när som helst.