13/08/2026
Trust is critical in experiences, but how do we measure it?
Our latest guide explores how can help evaluate and build trust in AI systems by uncovering attention, hesitation, cognitive load, and decision-making behavior. Discover practical ways to design more transparent, reliable, and human-centered AI experiences.
Download the guide here: https://go.tobii.com/l/151161/2026-06-17/21gh8x