Tobii

Tobii We are the global leader in eye tracking and pioneer of attention computing. Tobii is the global leader in eye tracking and pioneer of attention computing.

We are on a mission to improve the world with technology that understands human attention and intent. Creating tech for a better future, our technologies and solutions apply to areas such as scientific studies and research, healthcare, assistive devices, education and training, gaming, extended reality (VR, AR & MR), automotive, and many more. Tobii's eye tracking is used by thousands of enterpris

es, universities and research institutes around the globe. Headquartered in Sweden, Tobii is listed on Nasdaq Stockholm (TOBII). For more information: www.tobii.com.

Screen-based eye trackers are not limited to standard desktop studies.In this article, Laurens van den Broek, Global Sol...
01/06/2026

Screen-based eye trackers are not limited to standard desktop studies.

In this article, Laurens van den Broek, Global Solutions Architect at Tobii, explores how remote eye tracking can be used in more advanced setups, including simulators, large displays, multi-screen environments, control interfaces, and mobile device testing.

The article also covers when remote setups make sense, how to think about geometry and tracker coverage, and what to consider when choosing between Tobii Pro Spark and Tobii Pro Fusion.

Read the full article:
https://go.tobii.com/l/151161/2026-05-27/21fvxc

28/05/2026

After four years of solving complex challenges, Tobii Autosense introduced the world’s first single-camera DMS+OMS solution — now homologated, in production, and already on the road.

In this video, Bogdan Petcu, Head of Product & Business Operations at Tobii, shares how the solution was designed to work with occupants, not against them, enabling more intelligent and human-centered in-cabin experiences.

Explore how Tobii Autosense is redefining in-cabin sensing: https://go.tobii.com/l/151161/2026-05-07/21f96c

Pilots do not fail because they lack knowledge.In many cases, performance breaks down because attention shifts, workload...
27/05/2026

Pilots do not fail because they lack knowledge.

In many cases, performance breaks down because attention shifts, workload increases, or critical information is missed under pressure.

This article explores how helps aviation teams make those moments visible, revealing the “why” behind performance outcomes and supporting better training, debriefs, and system design.

Read more: https://go.tobii.com/l/151161/2026-05-06/21f81k

Have you already downloaded our new guide on simulation training and  ?Learn how eye tracking helps training teams bette...
21/05/2026

Have you already downloaded our new guide on simulation training and ?

Learn how eye tracking helps training teams better understand visual behavior, cognitive load, uncertainty, and decision-making in simulation environments.

The guide explores how these insights can strengthen training design, feedback, and assessment across industries such as aviation, healthcare, transportation, defense, and manufacturing.

Download the guide: https://go.tobii.com/l/151161/2026-05-07/21f92v

20/05/2026

Four years.
150+ people.
One ambition: redefine in-cabin sensing.

What we’ve built goes beyond traditional DMS — connecting safety, comfort, and automation in a single-camera solution.

Explore how Tobii Autosense is redefining in-cabin sensing: https://go.tobii.com/l/151161/2026-05-07/21f96c

How do you identify and scale expert performance across your workforce?This report shows how   reveals how employees all...
18/05/2026

How do you identify and scale expert performance across your workforce?

This report shows how reveals how employees allocate attention during real tasks, helping improve training, reduce errors, and strengthen performance.

Download the report and learn how to turn attention data into actionable insights: https://go.tobii.com/l/151161/2026-03-19/21cgrx

How do you bring football fans closer to the game?The Japan Football Association used   to create an interactive experie...
14/05/2026

How do you bring football fans closer to the game?

The Japan Football Association used to create an interactive experience where visitors can compare their gaze behavior with SAMURAI BLUE players in real time while watching match footage.

The result is a new way for fans to engage with the sport and better understand how elite players see the game.

Read the full customer story: https://go.tobii.com/l/151161/2026-05-07/21f8xv

Only a few hours left to sign up! Join our webinar to explore how   can enhance simulation research, from choosing the r...
12/05/2026

Only a few hours left to sign up!

Join our webinar to explore how can enhance simulation research, from choosing the right setup to combining gaze and simulator data for deeper insights.

Hear practical approaches and real-world applications from experts across academia and industry.

Register now: https://go.tobii.com/l/151161/2026-03-30/21cztv

11/05/2026

We’re excited to see featured in PING Golf’s latest campaign.

PING used Tobii Pro Glasses 3 to study “quiet eye” behavior and explore how putter design can influence visual focus and putting performance.

The results:
• 23% increase in quiet eye duration
• 67% of golfers showed improvement

Read the full story to find out how PING is applying vision science to putter design: https://lnkd.in/dMct3N3n

During the World Cup, the biggest competition is not only on the pitch.In crowded bars and pubs, brands are competing fo...
07/05/2026

During the World Cup, the biggest competition is not only on the pitch.
In crowded bars and pubs, brands are competing for something just as limited: attention.

In this blog, we explore how reveals what people actually notice at the bar, and how that shapes what they choose to order in the moment.

Because in complex, high energy environments, presence does not equal impact. What matters is what gets seen.

Read the full article: https://go.tobii.com/l/151161/2026-05-04/21f65g

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Danderyd
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