29/05/2026
Our CTO, Jesper Fredriksson, took the stage at Heartbeats by Omnicom this week to discuss one of the biggest shifts happening in business and technology right now.
A few key themes from the conversation:
→ Search is evolving into interaction. More purchasing decisions are being influenced and executed through AI agents rather than traditional search engines or social feeds.
→ The developer role is changing rapidly. AI is not only transforming the tools we use, but also the speed and expectations of modern product development.
→ Europe has a unique opportunity. Strong technical talent, trust, and industrial expertise provide a solid foundation—but greater ambition and faster ex*****on will be key.
A big thank you to everyone who stopped by to continue the conversation, and to Omnicom Media Sweden for the invitation.
The future is arriving faster than most organizations expect.