19/08/2026
Kaspersky merch designed to help you survive the summer without overheating both physically and mentally.
At the core of the graphic system is a heatmap transformed into a universal gradient pattern. Usually, a heatmap records zones of intense heat. Here, we subvert its function: visualizing the heat to take control of it.
The two colors of the gradient are defined by Kaspersky’s corporate palette and the printing technology itself. The collection uses thermochromic ink, which reacts to heat and changes color. As a result, the heatmap does not just depict temperature it interacts with it directly, changing alongside it.
The pattern fills objects associated with summer, coolness, and protection. Each item becomes an individual switch to chill mode a way to lower the temperature and stay grounded when everything around you overheats.
Client: Kaspersky
Concept / Visual identity / Packaging
Moscow, Russia / 2026
