WSS.media, Saint Petersburg (2026)

17/11/2021

Hi there!
We are WSS.media, young and upbeat company who's looking for a talented copywriter. We specialise in SEO and analytics, so experience is a must.

Let us tell you a little bit about our perfect fit:

- Has SEO copywriting experience
- Has cases and work to show off
- Is native or fluent in either or
- Take his or her work seriously and deliver good results
- Appreciates deadlines as much as we do

What to expect from us?

- Multinational and multilingual team
- We are fast-growing company that is currently expanding to new markets
- Competitive salary (that will be discussed with a person based on the experience and other criteria)
- Long-term collaboration
- It is a fully remote position!

You can find a test task below. Please attach it to your application, we won't accept WITHOUT it!

Email: [Email hidden]

If you have any further questions, please drop us a message!

Good luck!

22/10/2021

Case Pepsi & Lays

📍 About the companies:
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PepsiCo, Inc. is an American multinational food, snack, and beverage corporation.
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Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand has also sometimes been referred to as Frito-Lay because both Lay’s and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
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In 2020 Pepsi and Lays decided to launch a collaboration promotion where they would support EURO-2020 held in Russia. During this promotion, customers registered in the app or participated in a competition by scanning a QR code to win prizes. The main traffic was led to the website or a VK-based app.
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📍 Working with WSS.media: since 2020
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📍 Goals:
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➖ To set up VK app analytics
➖ To develop a methodology for tracking the effectiveness of a promotion using QR codes
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📍 Results:
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✔️ We set up a metric system that would analyse how many customers visited and registered the codes, and what they are doing inside the app in general
✔️ We created a special label assigned to each person when he first logged in to evaluate what source they came from
✔️ The effectiveness of different kinds of media, placements and channels was evaluated
✔️ A study was held to assess the promotion effectiveness
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📍 What was done:
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THE APP
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The company created a VK-based app which was a primary destination for those who wanted to register their barcodes printed on the packaging. By scanning the barcode, anyone could take part in a competition with various prizes given out by both Pepsi and Lays.
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We set up a metric system that would analyse how many customers visited and registered the codes, and what they are doing inside the app in general. The tracking system was combined with Google analytics and Powerbase for deeper data collection. More than this, we used paid advertising to increase the reach and spread the word about the app. All the data was collected, sorted, interpreted and used for optimisation and future projects.
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THE WEBSITE
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Here, the goal was to develop a methodology for tracking the effectiveness of a promotion using QR codes. But the problem was that the combination of offline and online ads is harder to track. So we worked hard in order to find a way to combine offline and online data and get the correct data.
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Customers could also scan a QR code from the same packaging to go to the website. To maximise the usage of different marketing channels and optisize the budget, we created a trick to know where a customer is coming from. There were two options to come to the website: scanning a QR code or seeing an ad first and then going to the website. We set up a special label assigned to each person when he first logged in. It was stored in a browser and could tell us what was the initial trigger to go to the website. By doing this we collected the data of where the customer came from and, therefore, evaluated the effectiveness of different kinds of media, placements and channels.
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In the end of the promotion, we held a study to assess its effectiveness.
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📍 Let's do something cool together! Send us a message or email us on [email protected]

18/10/2021

How do marketing analytics help save money and reach the right people?
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📍 What is marketing analytics?
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Marketing analytics is a practice where the data from marketing channels is collected, processed, and evaluated. Before and after a campaign is launched, a company must evaluate the results of their marketing efforts and decisions in order to achieve more and spend less.
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In general, marketing analytics is responsible for optimising either marketing strategy or a particular decision. The data creates patterns on profitability, behavioral patterns, local distribution assessment, etc. Analysts who work in this field are not only good at data handling but also have a creative mindset, vision, and business savvy.
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📍 What are the common tasks?
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- Tracking targeted actions from paid sources during campaigns.
- Content analytics: what articles convert better, what picture attracts the most attention, etc.
- Writing scripts for data collection: websites and apps; and
- Qualitative and quantitative analysis (often to find trends and problems)
etc.
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📍 Why is marketing analytics important?
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In our competitive world, marketing analytics is as important as ever. All companies try to catch the attention of a consumer through online or offline advertising, promotions and giveaways. Directors spend enormous amounts of money on initiatives that might not even work.
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Marketing analytics help companies understand their consumers better through past campaigns and activities. It also gives managers an idea of what is the best strategy to use and what market to pay closer attention to. It also allows brands to get to the right consumer at the right time and with the right offer, in order to lead them to the purchase at the right price.
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📍 Challenges
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However, companies often face a lot of challenges when they try to handle the data by themselves. The amount of data is often too big for non-professionals to handle, the quality might suffer if not extracted correctly, it might take 3x as long to visualize, and selecting the wrong tools or models can lead to a complete loss of data. Please, don’t waste your time and money, we are here to help!
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Just leave us a message and we will contact you as soon as possible!
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12/10/2021

Case Elementaree
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📍 About the company:
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Elementaree was launched in 2014. It delivers ready-to-cook and ready-to-eat meal kits on a subscription basis.
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The Russian food delivery startup Elementaree.ru has secured $5 million from the French vegetable giant Bonduelle and Russia’s sovereign wealth fund RDIF.
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Company mission is to inspire people to eat effortlessly but great, creating delicious food.
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📍 Working with WSS.media: since 2020
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📍 Goals:
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➖ Set up tracking systems
➖ Optimise customer activity
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📍 Results:
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✔️ Marketing analytics was set up
✔️ Cross-device tracking of Web and mobile app users was introduced
✔️ Implemented a system for conducting A/B testing with custom configuration
✔️ Product analytics was built
✔️ We set up streaming of raw data in the warehouse and developed data charts
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📍 What was done:
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One of the biggest aspects of this company is marketing. Since the beginning our goal was to create an effective tracking system. We uncovered more potential later on but the main questions remained: how much do we get from our customers and where are they coming from?
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We started in the beginning and went expanding and adding features.
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1. We set up an e-commerce from the website and its tracking
2. We set up an e-commerce from the app and its tracking
3. We set up a PWA-technology to increase the website in the listing
4. All channels’ activity is recorded, therefore, we understand where the user comes from, what he does on the website and in what order
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After mastering the basics, we moved to more elaborate work. We investigated customers’ activity, so we could calculate an LTV value and the retention rate. We also evaluated advertising sources in different attribution models.
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Then we combined data from the web and different platforms with an internal database for more accurate tracking and analytics. By doing this we made sure that the money is correctly distributed through different channels.
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Leave us a message and we will make your business smarter with data!
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07/10/2021

Switching from Universal to GA4. Why does Google Analytics 4 have more opportunities?
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People from the IT industry already know that there is a switch between analytical platforms in the operations. But the debate is whether Universal Analytics is the best option to stay on or new Google Analytics 4 will open new doors.
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Our specialists saw a lot of opportunity in GA4. Therefore, already now we can provide a better service to our clients with all the perks of the latest technology. You ask what are the pros? Here they are.
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1. BigQuery integration
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For the first time, BigQuery, a high-speed processing data warehouse, is available for free for GA4 users with more capabilities than ever. Now you can stream the data straight to BigQuery, use the full potential of the platform’s machine-learning and, obviously, analyse huge amounts of data with ease.
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2. No sampling
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A big problem of sampling is that a part of data, that the machine considers to be exceeding the limit, will disappear and the evaluation won’t be 100% correct. GA4 solved this problem and took our sampling at all. The upsampled data is more reliable and trustworthy.
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3. Easier and deeper audience analytics
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In Universal one must choose unnecessary filters and splitting which makes the process harder and longer. In GA4 you can segment people by events which is way easier and extensive when it comes to analysis. You can even track the time users spent between steps in your sales funnel, for example.
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4. More engagement data
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In GA4 you can track engaged sessions. You can see everything from scrolls, site searches, video or link engagement to file downloads. It is easier to analyse what is the most engaging and make decisions straight away.
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5. Customer journey
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GA4 understands the concept of customer journey and tries to assist on every step. There is a section called Life Cycle on the platform where the reports on each stage can be found. Each of them consists of metrics relatable to a particular stage and can help you improve your strategy, content, sales pitch, etc.
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And there is much more to new GA4 that we love! It is more sophisticated and gives more power over data.
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But it is hard to transfer from one platform to another. The data collection method is very different and the lack of sampling affects the result. Our specialists pay careful attention to each case and try to make the transition smooth and painless. Leave us a message if you would like to explore GA4!
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More on it you can read:
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https://support.google.com/analytics/answer/9964640?hl=en&ref_topic=10737980 =%2Cin-this-article
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21/09/2021

Case Cointelegraph
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📍 About the company:
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Founded in 2013, Cointelegraph is the leading independent digital media resource covering a wide range of news on blockchain technology, crypto assets, and emerging fintech trends. Each day our team delivers the most accurate and up-to-date news from both the decentralized and centralized worlds.
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“Our editorial content is based on our passion to deliver unbiased news, in-depth analytics, comprehensive cryptocurrency price charts, insightful opinion pieces, as well as regular reports on the social transformation that digital currencies bring.”
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Source: Cointelegraph https://cointelegraph.com/about
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📍 Working with WSS.media: since 2020
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📍 Goals:
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➖ To set up analytics
➖ Content optimisation
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📍 Results:
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✔️ We optimised the content (type, structure, position, etc.) based on testing and analysis
✔️ We set up web analytics and wrote personalised code that saved the company thousands of dollars a month
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📍 What was done:
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As Cointelegraph being one of the leading online journals in the world, the content posted on its website has a drastic effect on engagement, revenues and overall success of the company. With millions of traffic everyday, even 1-3% change in its engagement can cause 20k or 30k of additional revenue.
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Therefore, content analytics was the main focus of this project. We decided to investigate all aspects of content posted such as text fonts, what is the header that leads to increase in CTR, how an article should be structured and so on.
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The content is offered in 9 different languages for multiple audiences that have their differences. Therefore, we divided it into segments for better understanding and fair judgement.
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At the same time, we worked closely with web-analytics. First thing we did was setting up the basics such as Google Analytics. Along the way, we faced an issue of collecting raw data and the expense it would apply. After careful consideration, we decided to write our own system/code for Cointelegraph's needs that would collect raw data for the company. It can compete with the best similar services on the market but as a result, it saved the company a considerable amount of money.
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Apart from big tasks, we also held multiple A/B tests on content and audiences. In order to maximise the effectiveness of each piece of content, we needed to understand more which content is more engaging and which audience reacted best.
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20/09/2021

Case Le Petit Marseillais
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📍 About the company:
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Le Petit Marseillais is France's leading body wash, used in more than half the country's households and already sold in more than 20 countries worldwide. The brand offers a wide range of affordable bath and body products made in Greece, Italy and France.
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In September 2020 the brand launched a new charity promotion in support of kids with the mechanobullous disease (extensive skin fragility). It was held in Russia. The idea was that part of the revenue would go to the families or institutions where such kids were treated.
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In order to involve people in this initiative, the company created QR codes and a VR app (virtual reality) which offered an in-app experience. People could try on different masks, take pictures and share these pictures on social media that initiated WOM. Therefore, they became the ambassadors of the brand.
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📍 Working with WSS.media: 2020
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📍 Goals:
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➖ VR app data tracking and analytics
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📍 Results:
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✔️ Customised tracking of user actions in the app
✔️ Various studies and investigations are conducted on how a person interacts with the app
✔️ The effectiveness of each marketing channel was evaluated, the portion of reach coming from each was tracked and their involvement in this project was optimised.
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📍 What was done:
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This project had its own challenges which made our task a bit more complex. When a person opens up the app, the number of events is bigger than a standard website, for example. Therefore, the digitalization of statistics has to be more sophisticated.
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The goal was to set up full analytics and data tracking from the VR app. We customized tracking of user actions in the app: collected the timings and the actions performed in the app, when he or she uploaded a photo or what the user opened next. However, we also managed to track the opening of a certain mask and what emotions were expressed on one's face. All this data was tracked and transferred to the department of analytics.
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We also conducted various studies and investigations on how a person interacts with the app. Based on this data and more collected from the analytics set up, we evaluated the effectiveness of each marketing channel, tracked the portion of reach coming from each and optimised their involvement in this project.
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20/09/2021

Hi, my name is Artem and my name is Greg. We are the founders of WSS.media. We want to tell you more about us and how WSS started. So, this is our story.

We met when we both worked in a big crypto-company. Artem is a true specialist when it comes to analytics. Greg is a SEO geek who has many successful cases to show and an even more impressive knowledge base to implement.

But we realised we had a wide experience in SEO and analutics in all these fields: fintech, advertising, retail, etc. and much more to offer to the market. In order to go beyond just one project and provide service for various clients, in 2019 we founded a company called WSS.media - Why SEO Serious?

Our mission is to provide the highest quality of services on the market. And everyday we work towards this goal trying to reach another level of service and results for our clients.

SEO

We are obsessed with SEO and constantly work on innovation in this area. And we are proud to say that as for today, there are no companies on the market that would provide similar SEO services or undertake the depth of our approach. Not only matching the market, we develop our own products to fit any needs of our customers.

We see SEO not just as a combination of the right words but as a result of a thorough marketing strategy.

In two years we grew from 2 employees to 26 high-end specialists, the best ones in their expertise. We also have multilingual staff members that are not only bringing a new stream of ideas to the table but also allow us to work with global clients.

That said, it proves that our approach is not only promises but action, tests and results.

ANALYTICS

We have vast expertise in product, marketing and web-analytics. It’s proven by successful cases with global brands and SMEs: Pepsi, Lays, Le Petit Marseillais, Cointelegraph, and others.

These great results also depend on the unique way of collaboration between us and the company. A client can hire a specialist from our team that will integrate into their company for as long as the task requires and he or she becomes a part of the internal team. We can fully understand client’s perspective by having our person inside, get the information at hand and build the solution using all the available but often not so obvious resources.

We offer fully set up tools and systems that help companies track the desired metrics. We create various dashboards for the easier use by different departments in the company. We visualise the data so anyone can make easier decisions with more understanding.

Our culture is built on trust, help and understanding. Our employees will always assist in tasks that one cannot manage. So, when a company hires a specialist at an affordable rate, it is never just his time, it is also an expertise of all of us in the company.

We believe that by offering unique solutions, high-quality service and establishing trustworthy relationships with clients we achieve great success in the world of SEO and analytics.

WSS.media

17/11/2021

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18/10/2021

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