03/04/2026
We build AI into products, so we have opinions about this. π
Back in 2024, Air Canada's chatbot gave a passenger the wrong refund information. When it went wrong, they argued the bot wasn't really "them". But a tribunal disagreed and they paid for it.
The lesson isn't "don't use AI." It's about knowing why you're using it before you ship it.
We wrote about exactly this: when AI genuinely improves a mobile product, when it's just noise, and the three questions we ask every client before recommending it at all.
You can read it here π
https://www.linkedin.com/pulse/when-does-make-sense-add-ai-your-mobile-app-hype-webchain-srl-nor2f/
If you're building something with AI right now, what made you decide it actually belonged there?
And if you like topics like this, we write about them regularly on LinkedIn too. Give us a follow and check out our newsletter there so you don't miss the next one. π
Every now and then, we have a conversation that goes like this: a client reaches out, they want to build a mobile app, and somewhere in the brief, they mention they want it to be AI-powered. When we ask what problem they're trying to solve with AI specifically, the answer is often unclear.