04/05/2026
If you like coffee and bikes, let me present you the Ride & Roast Shop project for which I created the identity, graphic design materials and packaging/label.
It's a project from early 2025 and if you want to read the full story I invite you to visit cajva.com/blog
.. I was presented with a few logo designs and directions made with AI but with some contempt and disappointment at the same time. Sure, the logos were quite generic and lacked any sort of storytelling, but they would have been enough to get them going. However, they were too ambitious for such a beautiful idea to be presented with mediocre design. And being a local business in Timișoara, they got in touch with a local designer: me.
