30/09/2025
🚀 We’ve just supercharged the search experience with doofinder!
We’re thrilled to announce that we have successfully integrated Doofinder into mypetshop.bg, elevating the way customers find products and navigate the online catalog. As part of this project, our dev team built a custom plugin that seamlessly ties into Doofinder via both API and product feed.
Here’s what the integration brings — and why it matters:
🔍 Key Features Powered by Doofinder
🔵 AI-powered search & intent understanding
🔵Live suggestions & predictive autocomplete
🔵Faceted filters, sorting & guided search
🔵“More like this” / recommendations & discovery
🔵Searchandising & promotional control
🔵Analytics & insights
🔵Real-time indexing & updates
🔵Customizable UI & brand fit
🛠️ Our Custom Plugin & Integration Approach
To make all of this possible, we developed a dedicated Doofinder plugin tailored for MyPetShop’s architecture (back-end + front-end). Key aspects:
🔵It syncs with the product feed, ensuring Doofinder receives all relevant product attributes, metadata, and pricing.
🔵It connects via Doofinder’s REST API for search queries, ranking rules, banners, and other dynamic controls.
🔵It ensures that both Search and Recommendations modules are supported and optimized.
🔵The plugin honors synchronization, error handling, and fallback mechanisms to keep search always responsive.
🔵It also respects custom business rules (e.g. hide out-of-stock, boost certain brands, seasonal promotions) via a flexible rule engine.
With this setup, MyPetShop can manage search strategies and promotional logic directly, without requiring manual code changes.
✅ Why this is a game-changer for MyPetShop & their customers
Better user experience — shoppers find what they want faster, with fewer dead-end searches.
🔵Increased conversions & average order values — smarter suggestions and promotions help upsell relevant items.
🔵Data-driven merchandising — search analytics guide product decisions, campaign optimizations, and inventory focus.
🔵Scalable & flexible — the solution scales as the catalog grows, and new rules or customizations can be layered on.
🔵Brand consistency — the search UI feels native to the site, not a detached component.
If you're curious to see how it works in practice (or want a demo/integration for your own store), I’d be happy to walk you through it. Drop me a message or comment below!
🔗 https://nop-tech.com/doofinder-search-solution