BOLD. Branding Studio

BOLD. Branding Studio Bold branding studio. Stirring up trouble - but mostly brands - in Cluj since 2016.

AI makes campaigns easier, quicker and cheaper to produce. In this context, trust is becoming the hardest thing for a br...
28/09/2026

AI makes campaigns easier, quicker and cheaper to produce. In this context, trust is becoming the hardest thing for a brand to earn, and the most valuable thing to protect.

This came up on Saturday at the 35th RMKT Vándorgyűlés National Conference, where our founder Betti Szabó joined a panel on AI and marketing.

The conversation started where these conversations usually start: how to use AI to make marketing more efficient. For us, the more interesting question is what AI will do to the relationship between brands and people.

We're already in a trust crisis with institutions, media and brands, and AI sameness only makes it deeper. Have you noticed your brain starting to filter it out?

Trust gets built in ways that don't scale easily: real relationships and brands that stay consistent about who they are and what values they offer.

Thank you to RMKT and Tamás Endre for the invitation.

25/09/2026

Vannay, a Budapest architecture firm known for disruptive, out-of-the-ordinary buildings, came to us with just one instruction: don't make us look like every other studio.

Architecture branding has a look, green branding has a look. Probably your industry has a look.

When you break a mold, your identity has to be challenged as well. If you stand for something - wear it!

So instead of a tight process, we went wide. Dozens of directions: shapes, perspectives, shadows, overlapping objects, extreme contrasts in scale and color.

Somehow we ended up with our signature move: remove as much as possible, tell the story with the least decoration: a single letter, Y, stripped down until the aspect ratio itself became the personality, the whole identity system runs on one flexible mark.

Breaking a category's visual cliché is never a straight line from brief to logo.

What's the last brand you saw that actually broke its industry's look.. or rules?

Read the whole story here: wearebold.ro/project/vannay-architecture

Translating dense academic work into visuals that start a conversation.hypha etc is named after the underground threads ...
17/09/2026

Translating dense academic work into visuals that start a conversation.

hypha etc is named after the underground threads that let a forest talk to itself. Fitting, since this Romania-based research and culture platform connects areas that don't usually talk to each other: art, science, environmental research, social theory.

We're proud to be working with them on the visual side of that work. Their projects are dense, academic, easy to admire and hard to actually get through.

We're helping turn that research into visuals people want to look at, that raise questions and start conversations, so their events can reach a wider audience.

20/08/2026

Our eyes are tired of polished, smoothed brand content. For the Wunder Kitchen Project, "getting our hands dirty" meant a beautifully messy, highly experimental, and fully analog process.

The recipe:
Accent fonts from the handwriting of the founder's children.
Kindergarten skills: cutting, painting, and stamping with fruit.
Copy that reads more like a first draft than a final one.

It's a brand still becoming itself, out loud, in the open. We could say it is "wunder construction".

Read the full story here: wearebold.ro/project/wunder-kitchen-project

We reviewed dozens of applications. Interviewed the finalists. Debated over more coffee than we'd like to admit. We cast...
10/08/2026

We reviewed dozens of applications. Interviewed the finalists. Debated over more coffee than we'd like to admit. We cast the votes and crunched the numbers (crunch).
.. aand we decided to help three organizations take their mission to the next level.

Mission 1: help people make less waste
Mission 2: make travel safer for women
Mission 3: accompany couples on their fertility journey

We will share the lessons, dead ends, and actionable insights you can apply to your mission-driven business in our newsletter. Subscribe link in the comments.

07/08/2026

If you've been following us for a while, you know: we have quite a few furry coworkers. So when PetChef trusted us with their packaging and brand system redesign, we wagged our tails and jumped right in.

PetChef makes vet-formulated, human-grade dog food, and asked us to redesign packaging for the largest, most diverse product range we've tackled and build a brand system that keeps expanding.

The brief: make premium nutrition feel as credible as a vet's recommendation, without losing the warmth that actually gets pet owners to choose the brand.

The result: packaging clinical enough to pass nutritionist standards, and playful enough to stop a scroll.

Full case study 👉 https://www.wearebold.ro/project/petchef

What's harder to design for: trust, or delight?

23/07/2026

In a country where meat is king, we helped put a vegan brand on supermarket shelves nationwide - listen to us talk about the process.

Here's the backstory. Iezeres, started as a family business in the 2000s, making traditional fasting food, the kind you ate a few weeks a year. Then the food trends caught up. Plant-based went mainstream, and a niche seasonal product suddenly had a much bigger shelf to compete for.

The design challenge was the positioning. We had to find space between the old-world roots (and the clichés that come with them), a wave of new-age vegan competitors, and the need to actually stand for something and differentiate.

Traditional fasting food became a modern vegan brand — with roots that give it a story: change starts with a single bean.

03/07/2026

A big thank you to everyone who applied to the ShiftHappens program and shared your challenges with us. Building an impact venture is incredibly hard work; hats off to you for how far you have already come.

We are currently looking through every single application with the attention it deserves. We will be in touch with everyone shortly and set up interviews with the shortlisted applicants.

Stay close.

01/07/2026

A few guys with some bikes and a big dream to fix urban logistics. đźš´
Building a low-carbon ecosystem covering everything from delivery to ghost kitchens. Eastride were one of our favourite dreamers, running the streets of Romanian cities, even before "the big guys" came along.

We created a brand that works from investors' boardrooms to the streets. A visual language that feels a bit provocative, but trustworthy enough to scale nationally.

⚡️Final call: today at midnight the doors close on our pro bono program. If you are an impact-founder or circular busine...
26/06/2026

⚡️Final call: today at midnight the doors close on our pro bono program. If you are an impact-founder or circular business in the EU ready to fix what’s blocking your growth, this is your last chance.

👉 Apply before midnight: shifthappenswhen.com

Not ready to apply, but want to get the insights? We are turning this experiment into a completely transparent learning experience.

👉 Subscribe to our newsletter and join the inside loop: https://mailchi.mp/59c88b51efd3/shift-happens-insider

Watch the entire go-to-market process as we build it live and receive actionable marketing insights specifically tailored for sustainability-driven businesses.

No sales pitch, just the raw realities of building a sustainable brand.

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Strada Arany Janos
Cluj-Napoca
400028

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