TWIPLA

28/05/2026

TWIPLA continues evolving beyond standalone analytics reports and toward a more connected intelligence layer for websites and digital teams.

Platform News May 2026 explores some of the latest steps in that direction.

This month’s edition includes:

✅ Real-Time Analytics exporting for faster reporting workflows
✅ New UTM campaign filtering inside Event Tracking
✅ Session Recordings usability improvements
✅ Fresh discussion around the future of newsroom analytics

We also take a closer look at how analytics workflows are changing for publishers, marketers, and digital teams trying to move faster between insight, investigation, and action.

➡️ Read the full Platform News May 2026 post:
https://www.twipla.com/en/blog/platform-news-may-2026?utm_campaign=platform-news-may-2026&utm_source=facebook&utm_medium=social

Platform News May 2026 reveals new TWIPLA tools, newsroom analytics shifts, live data exports, UTM campaign filtering, and smarter Session Recordings workflows

19/05/2026

Real-time analytics alone is no longer enough for modern newsrooms.

Publishers need more than live traffic dashboards. They need connected insight that helps editorial teams react while attention is still building.

That means bringing together:

• Live traffic activity
• Visitor behavior
• Page-level performance
• Content context
• Trend intelligence
• Editorial workflows

…inside one connected intelligence layer.

In our latest blog, we explore why traditional editorial analytics tools are beginning to fall short, and where newsroom analytics is heading next.

We also break down how TWIPLA is developing toward:

→ Embedded CMS analytics
→ Pages Cockpit
→ Content & metadata analytics
→ Trend intelligence & content generation

The next shift puts analytics directly into the editorial workflow, helping teams spot momentum, understand engagement, and act on performance while stories are still unfolding.

Read more:
https://www.twipla.com/en/blog/building-the-intelligence-layer-for-modern-newsrooms-with-real-time-analytics?utm_campaign=blog-modern-newsroom-layer&utm_source=facebook&utm_medium=social

28/04/2026

See which stories are gaining attention while it’s still happening.
When a story starts to move, you need to know.

The Real-Time Analytics Dashboard gives publishers a live view of what’s happening across their site, helping you spot rising interest, understand where live traffic is coming from, and follow audience behavior while attention is still building.

And because it’s part of a complete website intelligence suite, you can take those live signals further:

• Session Recordings show how readers behaved
• Heatmaps reveal where attention lands
• Traffic Structure shows where interest is coming from

👉 Explore Real-Time Analytics:
https://www.twipla.com/en/features?utm_campaign=real-time-analytics-follow-up&utm_source=facebook&utm_medium=social

21/04/2026

Most analytics tools are quietly missing a big part of your traffic.And it’s not a setup issue. It’s the browser.

Recent updates from Mozilla point to something bigger happening across the industry:

Browsers are no longer neutral.
They decide what data gets through.
Some tracking gets blocked.
Attribution gets stripped.
Entire visitor journeys disappear before your analytics even sees them.

📉 The result?
Clean-looking reports that only tell part of the story.

In some cases, decisions are being made on a fraction of real traffic.

We’ve broken down what’s changing with Firefox and what it means for analytics going forward 👇

✔ What actually changed in Firefox
✔ Why browser privacy is reshaping analytics
✔ Where your data is disappearing
✔ What you can do to regain visibility

👉 Read more:
https://www.twipla.com/en/blog/firefox-privacy-changes-reveal-a-bigger-problem-for-website-analytics?utm_campaign=blog-mozilla-terms-of-use&utm_source=facebook&utm_medium=social

15/04/2026

New Feature: Real-Time Analytics Dashboard
Start watching your site’s story as it’s written.

By the time most analytics tools catch up, the moment to act has often already passed, especially for news organizations where every minute of attention matters.

Our new dashboard shows which content is getting attention right now, how live visitors are engaging, and how that traffic is structured.

Track page-level activity, compare engagement signals like session duration, time on page, and continuation rate, and break down live traffic by referrer, device, channel, and location.

Instead of reacting later, understand what’s happening on your site while it’s still unfolding.

👉 Explore Real-Time Analytics:
https://www.twipla.com/en/features/website-statistics/custom-dashboards-real-time-analytics?utm_campaign=real-time-analytics-launch&utm_source=facebook&utm_medium=social&utm_term=social

13/04/2026

Most teams think more traffic = better results.
But that’s not always true.

A channel bringing in thousands of visitors might look like a win…
until you realize it barely converts.

Meanwhile, a smaller source could be driving your best customers.

That’s the problem with surface-level analytics.

With TWIPLA, you don’t just see where visitors come from.

You connect traffic sources to revenue, conversions, and behavior.

So you can actually see:

• Which channels drive real results
• Where visitors drop off
• How different audiences behave
• What’s really worth investing in

We broke it down into 6 practical use cases 👇
https://www.twipla.com/en/blog/6-traffic-attribution-use-cases-to-understand-what-actually-drives-results

Most traffic doesn’t drive results. Discover 6 traffic attribution use cases in TWIPLA that connect channels and visitor behavior to conversions and revenue

26/03/2026

March was a busy month at TWIPLA.

Our latest Platform News roundup is now live, covering a range of updates designed to make website analysis more intuitive, more actionable, and easier to work with day to day:

Highlights from this month include:

- 6 practical traffic attribution use cases you can run in TWIPLA
- Faster page actions directly from your reporting views
- New visualization options for clearer reporting
- Improvements that make reporting and filtering more precise
- Simpler workflows for white-label environments
- Plus, we’re also hiring and you could be a great fit for us

A lot of this month’s work focused on one thing:

Helping teams spend less time navigating data, and more time turning it into decisions.

If you’d like the full roundup, you can read it here:
https://www.twipla.com/en/blog/platform-news-march-2026?utm_campaign=platform-news-march-2026&utm_source=facebook&utm_medium=social

05/03/2026

Marketing agencies are facing the uncomfortable truth that project revenue isn't what it once was.

There’s growing concern that AI is enabling clients to plan strategy and execute tactics in-house, while modern tools have simplified and standardized website builds.

It’s only going to get worse as the power of these tools grows exponentially over the coming years.

At the same time, analytics remains essential to client success.

Today (March 5), join a live session focused on what happens when agencies stop giving it away for free and start packaging analytics as something they charge for.

For example, a mid-sized agency with 50 active clients can generate thousands in predictable monthly revenue simply by packaging white label analytics across its client base.

TWIPLA's Dragos Gal is joining leaders from Olive Street Design LLC, Apotheca Marketing, and WebAct, who will explain how they successfully integrated analytics into their service offerings.

🎙️We’re going live today at 10 AM PT / 7 PM CET.

Save your spot: https://www.duda.co/webinars/turn-analytics-into-revenue

02/03/2026

Most marketing agencies provide analytics they never charge for.

Not because it’s low value, but because it’s become an essential part of the service.

At the same time, AI is enabling clients to plan and execute more in-house, website builds are being commoditized, and project-based agency revenue is getting harder to defend.

On March 5 at 10 AM PT, agency leaders are sharing how they stopped letting analytics live in the background and turned it into an asset clients couldn’t get anywhere else, and were genuinely happy to pay for.

The session looks at how this shift works in practice, what changed in client conversations, and why analytics no longer needs to be “just included.”

Register for the webinar on Duda.co
https://www.duda.co/webinars/turn-analytics-into-revenue

04/02/2026

Platform Updates - January 2026

Our first TWIPLA update of 2026 is here, with a focus on smoother collaboration and easier day-to-day workflows.

Here’s what’s new 👇

✏️ Editors can now update existing Custom Dashboards, removing everyday bottlenecks while keeping ownership protected.

👤 Visitor behavior summaries in the Master Dashboard now align with the selected time range and use a consistent design, making insights easier to trust at a glance.

💻 Layouts have been refined for smaller screens, reducing the need to zoom or scroll.

🥇 Competition benchmark selection is now clearer, with improved labels, tooltips, and calculations.

⌨️ Tab-key keyboard navigation is now available in key areas, including Session Recordings and the Privacy Center.

Platform News January 2026 is live with the full overview and a look at what’s coming next.

Read more in the full Platform Update - January 2026 → https://tinyurl.com/ywfnkra7