difrnt

Name: difrnt
Address: Bucharest, RO
Telephone: +40730696585

On a clear mission to be recognized as THE BEST DIGITAL MARKETING AGENCY in Romania. The benchmark is brilliance.

02/10/2026

81% accuracy before launch.

That's how well predictive creative scoring forecast e-commerce conversion in a study by Kroger, Vidmob and MMA Global. Antonia Milovanovici broke it down for difrnt.

For years, creative was the variable nobody could quantify. Targeting, bidding and budgets had dashboards. The ad itself mostly had opinions, until the results came in.

The study puts numbers on it 📊

A 4x improvement in conversion rate.

2x the conversions with no extra spend, by reallocating budget.

That changes the workflow. A new evaluation step now sits between production and launch, where creative gets scored before budget goes behind it.

Three things you can start on now:

Centralize your creative performance data.

Connect your creative teams to CPA, alongside CTR.

Rewrite the brief with a conversion threshold the work has to clear.

Antonia's full article covers the study, the data and how to apply it.

👉 difrnt.ro

01/10/2026

Principles that never cost anything are just preferences.

Mira Boceanu and the difrnt team keep three rules even when bending them would be easier: results are judged in the P&L, data comes before promises, and launch is where the work starts.

Each one has a price. Plainer reports, lost pitches, and work that's never quietly done. We say it out loud.

That's how we decide, before you ever see a pitch.

30/09/2026

Romanians are asking AI what to buy.

So we wanted to know which brands ChatGPT, Gemini and Perplexity actually recommend. Together with GEOflux.ai, we built the State of AI Search Romania study, now published on IQads.

The scale: ~42,000 AI answers analyzed, 125 daily questions, 5 industries, 44 companies and 323,872 source links.

Who shows up most 📊
eMAG: 91.2% of AI answers in ecommerce
Raiffeisen Bank: 73.4% in banking
Allianz-Țiriac: 69.9% in insurance
Booking.com: 53.2% in travel
Fashion Days: 39.9% in fashion

The number marketers should look at twice: 63.4% of the source links AI cites point to brand and product websites.

That puts your own site at the center of AI visibility. What you publish, how it's structured and how clearly it answers real buying questions all shape whether your brand gets named in the answer.

👉 Full article on IQads: https://www.iqads.ro/articol/77159/brandurile-s-au-mutat-in-cautarile-ai-ce-recomanda-chatgpt-gemini-si-perplexity
GEOflux.ai live report: https://www.geoflux.ai/ro/webinarii/ce-raspunde-chatgpt-despre-firma-ta

10/09/2026

We went to Belgrade and got a taste of what’s coming next. 🌯

We met the Burrito Madre team and discovered the PASSION, energy and people behind the brand. Along with some unforgettable burritos. 🤤♥️

Now, we’re bringing the story closer to many more people.

Burrito Madre is coming to Romania, and difrnt. is part of the journey.

Stay tuned.

28/05/2026

BTS from the shoot. 🎬
Not pictured: the amount of times we had to cut because we couldn't stop laughing.

Stay tuned, something fresh, full of vitamins and perfect for summer is coming soon.💧

15/05/2026

That’s a wrap 🎬

Behind the scenes from our latest shoot together.

Good people, smooth collaboration, and a lot happening behind the camera to bring the final story to life.

Can’t wait to show you what’s coming next!👀

20/04/2026

Next level unlocked with .events.official x 🎇

Last night, difrnt. team joined our partner, .ro to celebrated this “next level” fusion. It’s a new standard for the event scene and the future looks bright. 🥂✨

15/04/2026

Behind the scenes at our latest shoot with 🎬✨

A day built around clarity, collaboration and attention to details, capturing an educational environment that prioritizes both academic excellence and the well-being of every student.

We believe that strong results come from a clear vision, a solid process and a team that knows how to bring it all together.

12/04/2026

Fresh vibes, bright smiles, and a little Easter magic in the air. ✨

Wishing you a day full of joy, color, and sweet moments.💜

07/04/2026

Staying hydrated is part of the daily routine at difrnt. and having the right partner makes it effortless.

Thank you for keeping us refreshed. 💧

Address

Bucharest

Telephone

+40730696585

Website

https://difrnt.ro/

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