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Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 18:00

OPTI Software

Name: OPTI Software
Address: Strada Nanu Muscel Nr. 4, Bucharest, 050521, RO
Telephone: +40774453302

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OPTI Software

Procese de business mai inteligente. Rezultate scalabile. Software company developing products and cutting costs by automations and data migrations.

Construim software, agenți AI și integrări CRM HubSpot, cu servicii Google Cloud, inclusiv platforma noastră de ofertare automatizată Vânzări cu AI, cu certificări de calitate și securitate. Founded in 2005 and with extensive expertise in retail, medical, publishing, and gaming industries. The OPTI team includes analysts and programmers with over 15 years of individual experience, is ISO 9001 and ISO 27001 certified, HubSpot Solution Partner, certified in Microsoft Dynamics 365 and Google Cloud Partner. Services:

Custom software development: Web, mobile, and platform development with agile methods. Cloud infrastructure setup: Scalable infrastructure, cloud management, automation, and monitoring. Data Analytics and Business Intelligence: Implementing analysis tools and frameworks. UX/UI design: User-centered, responsive, and intuitive interface design. ERP/CRM integrations: Evaluation, integration, and data migration. Smarter business processes. Scalable results. We build software, AI agents, and HubSpot CRM integrations, alongside Google Cloud services, including our automated quoting platform AI-Powered Sales, backed by quality and security certifications.

08/10/2026

How do you measure the success of an AI project?

KPIs, total cost, and business value, not just model performance

In the previous edition, we looked at when it makes sense to use AI agents and why they should be connected to measurable business processes.

But how do you know whether an AI project is truly successful and whether the value it creates justifies the investment?

An impressive demo does not automatically mean a profitable project. For management, the important question is whether AI creates measurable value and at what cost.

👉️ Read the latest weekly newsletter at https://buff.ly/WfjvgHW

05/10/2026

Some pics from Tuesday's Google Cloud Day Romania in Bucharest. Thanks to the organizers, partners and friends, also to my colleagues from OPTI Software attending

What was the real news regarding Google Cloud? For me, the newly introduced GKE Pod Snapshots. With them, initialized state is saved and restored (including CPU and GPU memory). Google reports startup time reductions of up to 89%: in published tests, a 70B-parameter model started in 37 seconds, while an 8B model took 15 seconds. Quite impressive.

🇬🇧 For more, you can see our round-up of the event on the blog (and subscribe) 👉️ https://www.opti-software.com/post/google-cloud-day-romania-2026/

🇷🇴 Read romanian version here 👉️ https://www.opti.ro/post/google-cloud-day-romania-2026/

04/10/2026

AI is making software cheaper to build, while still requiring expertise for long-term success.

But that also makes wrong product decisions dangerous. One of the more interesting themes at How to Web 2026 is this: when shipping becomes easier, deciding what not to build becomes more valuable.

I went through the agenda and picked three discussions worth following:
- product slop
- how to measure actual AI ROI
- what changes when agents move from generating code to executing workflows

🇬🇧 Our preview here 👉️ https://www.opti-software.com/post/how-to-web-2026/

🇷🇴 Romanian versiona here 👉️ https://www.opti.ro/post/how-to-web-2026/

02/10/2026

Cât costă un proiect AI și cm îl conectezi la sistemele existente? În ediția aceasta venim cu cifre, proiecte reale și comparații practice. Plus noutăți de la Google Cloud Day, Euronews și ce urmărim la How To Web 2026. 👇

29/09/2026

See three case studies from OPTI Software on software integration:
- ERP-eCommerce for B2B Portals
- Price Intelligence for intelligent market decisions
- Financial Software module in a long-running app

Also technical diagrams explain the flows.

Read the case studies here 👉 https://www.opti-software.com/post/case-studies-software-integration-erp-data/

Romanian version here 👉 https://www.opti.ro/post/studii-caz-integrare-software-erp-ecommerce-date/

26/09/2026

În majoritatea companiilor, ERP-ul, CRM-ul și regulile comerciale conțin deja ani de procese și date utile.

AI-ul devine cu adevărat interesant când face aceste informații mai ușor de folosit: înțelege cereri, caută produse, aduce contextul potrivit și propune următorul pas, fără să preia controlul asupra regulilor de business.

Am vorbit despre această abordare într-un interviu recent pentru SpotMedia. Am rezumat ideile principale și pe site-ul OPTI.

🇷🇴 Detalii la 👉 https://www.opti.ro/post/interviu-spotmedia-ai-extinde-erp/

🇬🇧 Varianta în limba engleză o găsiți aici 👉️ https://www.opti-software.com/post/spotmedia-interview-ai-should-extend-erp/

24/09/2026

When should you use AI agents?

From AI that answers questions to AI that executes actions and processes.

After building the foundation, context, knowledge, retrieval, and trust, the next step is action.

In the previous edition, we looked at how trusted sources help make AI answers safer and more reliable.

Now we move from AI that answers to AI that acts. But autonomy is not a goal in itself: in B2B, agents need access to real business data and must operate within clearly defined rules.

👉️ Read the latest weekly newsletter at https://buff.ly/2V9sZnY

23/09/2026

How do you implement Next Best Action in HubSpot or another CRM?

We reviewed five major CRM platforms: HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM and Pipedrive.

The guide compares:
🌟 native NBA / guided selling capabilities
🌟 scoring, suggested tasks and AI assistants
🌟 deterministic workflows
🌟 external ERP/WMS data
🌟 hybrid CRM + cloud architectures
🌟 implementation criteria and KPIs

The core distinction is this:

Native CRM NBA works well when the CRM already has the data required for the decision.

Hybrid NBA becomes useful when the recommendation also depends on ERP, stock, margin, contracts or proprietary models.

🇬🇧 Read de full analysis here 👉️ https://buff.ly/fWgJKhP

🇷🇴 Read the romanian version here 👉️ https://buff.ly/8rnooib

22/09/2026

Gartner's 2026 AI spending forecast puts the vast majority of expenditure into infrastructure, services and software, while the category *AI Models* represents only a small fraction of the total market.

That does not mean model APIs are only a small fraction of every company’s AI bill. It rather means that the economics of AI are much broader than inference.

AI requires data platforms, infrastructure, integration, software, security and operational services around the models. This is also consistent with the acceleration in cloud spending tracked by Synergy Research Group.

So two things can be true at the same time:
a) inference gets cheaper
and
b) total AI spending rises sharply

We explored that apparent contradiction in our H1 2026 AI cost analysis.

🇬🇧 Read it here 👉 https://www.opti-software.com/post/ai-costs-2026-google-cloud-aws-azure/

🇷🇴 Romanian version here 👉 https://www.opti.ro/post/costuri-ai-2026-google-cloud-aws-azure/

20/09/2026

Three groups of AI Agents over On-Prem ERP for Sales, Replenishment & Pricing

⭐Sales: An AI agent detects that a customer's order value dropped by 42% compared to their usual behavior, identifies the products with the biggest decline, and can even prepare a draft re-engagement message.

⭐Replenishment: The AI agent formulates a replenishment recommendation based on current stock, consumption over the last 30 days, customer orders still open, supplier orders in transit, and lead time defined in the ERP.

⭐Market Positioning: The AI agent can compare products against the market, highlight where the price is above or below the tracked benchmark, and generate recommendations to increase, decrease, maintain, or monitor the price more frequently.

🇬🇧 We use these agents in our AI Sales 2.0 Platform here 👉 https://www.opti-software.com/post/ai-agents-on-prem-erp-sales-replenishment-pricing/

🇷🇴 Romanian version here 👉 https://www.opti.ro/post/agenti-ai-erp-on-prem-vanzari-aprovizionare-pricing/

Address

Strada Nanu Muscel Nr. 4
Bucharest
050521

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Telephone

+40774453302

Website

https://www.opti.ro/ai-2026/

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