11/12/2025
If you are in Bucharest this evening, join our very own, Andrei Blaj, co-founder of Atta Systems and Medicai, as he will tackle the subject of scaling internationally through efficient inbound marketing.
The event is organised by The Founders Club Bucharest (ROTSA - Romanian Tech Startups Association)
๐๏ธ Thursday, Dec 11
โฐ 6:30 PM to 8:30 PM EET
๐ Location: aSpace Co-working (Calea Victoriei 222)
๐ฅ The Founders Club Bucharest is approaching โ and weโre excited to reveal that Andrei Blaj is joining us on stage this December!
๐๏ธ Thursday, Dec 11
โฐ 6:30 PM to 8:30 PM EET
๐ Location: aSpace Co-working
The session features ๐๐บ๐ฎ๐ป๐๐ฒ๐น ๐ ๐ฎ๐ฟ๐๐ผ๐ป๐ฐ๐ฎ, Pricing Engineer at Soft Fight and one of Romaniaโs leading experts in pricing, alongside ๐๐ป๐ฑ๐ฟ๐ฒ๐ถ ๐๐น๐ฎ๐ท, Co-Founder of Atta Systems and Medicai, one of Romaniaโs most internationally active healthtech startups.
๐ฏ ๐๐บ๐ฎ๐ป๐๐ฒ๐น ๐ ๐ฎ๐ฟ๐๐ผ๐ป๐ฐ๐ฎ will explore the emerging โAI pricing reality,โ drawing on more than 15 years of hands-on experience across 350+ deals and hundreds of negotiations, both as vendor and buyer. His work with Soft Fight โ a pricing-optimization company helping B2B software firms shift from hourly billing to value-based pricing โ provides him with a rare 360ยฐ view of what actually works when monetizing software and services. He will also share insights from Soft Fightโs newest product: a dynamic pricing expert system that uses AI to compute win-rate-optimized prices based on value rather than cost or competition.
๐ฏ๐๐ป๐ฑ๐ฟ๐ฒ๐ถ ๐๐น๐ฎ๐ท will discuss how Romanian startups can scale internationally through efficient inbound marketing. Medicaiโs recent growth in the US and EU, largely driven by inbound channels, offers a concrete example of how founders can achieve global traction with limited resources. Building on the widely read Ahrefs success story detailing how Medicai multiplied its international visibility, Andrei will present a teaser of the strategies and tactics behind their expansion โ ahead of a deeper dive planned for the January edition of Founders Club. As a platform enabling cross-border collaboration in medical imaging, Medicai exemplifies how thoughtful positioning and smart marketing can accelerate international adoption.
This is not a generic conversation about pricing or growth.๐กWe invite you to an insightful fireside chat and an evening of networking with founders, operators, and innovators who are shaping the next wave of tech entrepreneurship.
Save the date and and secure your spot now! ๐ https://www.meetup.com/lean-startup-bucharest/events/312208004/?utm_medium=referral&utm_campaign=announce_event&utm_source=link&utm_version=v2&member_id=389556166&fbclid=IwY2xjawOc12hleHRuA2FlbQIxMABicmlkETF4UDRWOXpqdUdFV2pNYUlFc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHgXjZoaW54D_t0GgdRa4eBzQ--ZIUeYWQzKJUSaEaYlEmKgUChpd7911Te9-_aem_TEbld0xN7n5TFW6U2-izQw
