Wiacom

03/02/2025

Case Study; Wiacom for Club Quarters Hotels

In the fast-paced hospitality industry, creating loyal customers from one-time guests is more challenging—and more essential—than ever. Club Quarters Hotels, with prime urban locations across the US and UK, needed a solution to convert these guests into direct, loyal customers.

Club Quarters turned to Wiacom, and our team delivered a powerful solution. We achieved a 94% marketing consent rate, transforming thousands of weekly guests into loyalty program leads. This seamless guest engagement experience not only added value but also strengthened the CQ brand identity.

Wiacom provided a fully integrated, reliable platform that connects with Aruba and Ruckus controllers, and will integrate with client CRM in response to CQ Hotels’ unique requirements—all backed by our rapid-response support team.

🔗 Ready to elevate your guests’ experience with a comprehensive, high-impact solution? Reach out to Wiacom to explore how our team can help transform your hotel’s digital engagement and operational infrastructure.

Read more on Wiacom blog and download the case study https://bit.ly/Wiacom-CQ-Hotels

04/09/2024

Wiacom is the Martech Partner for BRAND MINDS 2024, The Premier Business Summit in Central & Eastern Europe

We are proud to announce that Wiacom will be the Martech Partner for Brand Minds 2024, supporting the largest business summit in Central & Eastern Europe with our advanced marketing & technology solutions.

As part of this collaboration, we are partnering with One United Properties to create real-time engagement through Wiacom CDP using proximity-based direct communication, and data-driven digital campaigns.

At Wiacom, we are committed to leveraging cutting-edge technology to deliver measurable results for businesses and events alike. As the Martech Partner for Brand Minds 2024, we are excited to contribute to a seamless, connected, and highly engaging event environment.

We look forward to sharing more as we approach this milestone event.

Only few days are left till BRAND MINDS 2024. Secure your ticket and see you on 24 of September 2024 at Sala Palatului, Bucharest to discuss about marketing innovation and technology.

03/04/2024

In the ever-evolving landscape of digital marketing, we are witnessing a significant shift as industry giants like Google and Apple revise their approaches to third-party data and cookie usage. This change, recognized by 83% of marketers in a recent study as a key market influencer, marks the beginning of a new era filled with opportunities and strategic innovation for businesses worldwide.

This transformation introduces challenges but also unveils a wealth of possibilities, especially for brick-and-mortar entities such as shopping malls, large format retailers, restaurants, hotels, banks, airports, train stations, and local businesses. These sectors are at the cusp of change, positioned not only to adapt but to fundamentally reinvent and grow.

Navigating this new landscape calls for proactive and strategic measures. Businesses, especially those traditionally reliant on physical interactions, are encouraged to embrace a Zero Party Data strategy. This strategy, centered on enhancing direct engagement with customers and leveraging insights, allows companies to align with the evolving digital marketing framework, maintaining their competitiveness and resilience.

Transitioning to Zero Party Data is more than an adaptation; it's a strategic pivot towards a future where businesses can flourish, using the dynamic changes in digital marketing to spur growth, innovation, and deeper connections with their audience.

As we navigate into this promising new period, our approach should be one of optimism and strategic planning, united by the commitment to mold a future where businesses do not just adjust but prosper. By working together, we can reshape the digital marketing landscape, embracing foresight, agility, and a commitment to impactful consumer relationships.

In the intricate world of digital marketing, the landscape has never been straightforward, and it’s especially complex today with a plethora of data providers categorized into DMPs, DSPs, CDPs, MDPs, and numerous other acronyms that form the backbone of the …

15/06/2023

Wiacom Partners with CityGrill to Elevate Customer Engagement

We are pleased to announce our strategic partnership with CityGrill, the esteemed restaurant chain, to enhance their customer engagement strategies. Wiacom's advanced Wi-Fi marketing solutions will empower CityGrill to seamlessly bridge the physical and digital realms, while delivering exceptional dining experiences.

Through our innovative technology, CityGrill will gain invaluable insights into their audience, enabling them to create personalized marketing campaigns and targeted promotions. This collaboration reflects CityGrill's commitment to customer-centricity and their drive to remain at the forefront of their industry.

Stay connected as we revolutionize the potential of Wi-Fi marketing, enabling businesses to forge stronger connections with their customers. Follow us for the latest updates on this exciting collaboration!

Wiacom, a renowned provider of marketing and analytics solutions, has partnered with CityGrill, Romania’s leading chain of restaurants, to revolutionize their customer engagement strategies. With Wiacom’s innovative Wi-Fi marketing services, CityGrill is poised to strengthen its position as an i...

15/06/2023

Breaking News: Wiacom and Placewise Join Forces!

We are thrilled to announce the strategic partnership between Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry and developer of the Marketplace Performance Cloud. Together, we are revolutionizing data collection and shopper engagement for shopping centers.

Wiacom supports shopping malls across the European Union, UK, and Africa in collecting valuable insights from guest WiFi connections in a safe and GDPR-compliant manner. With our Insights & Analytics services, shopping center owners can understand their shoppers better, connect them with tenants, and increase property value.

Placewise, are proptech providers to the global retail real estate industry, and developers of the Marketplace Performance Cloud (MPC). MPC is a purpose-built CDP for shopping malls, that seamlessly integrates digital interactions into a single platform, enabling secure data collection and delivering unparalleled shopper activation and insights.

Our recent collaboration with SUN PLAZA, a popular Bucharest shopping mall, showcased the power of our partnership. By combining Wiacom's WiFi marketing expertise with Placewise's CDP capabilities, we successfully launched a loyalty system, attracting hundreds of new Sun Plaza Club members.

Stay tuned for more updates as we continue to transform the shopping experience!

Introduction: In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry,...

23/02/2023

Ready to elevate your marketing strategy to the next level? Join Wiacom founders Eduard Dorin and Laurentiu Cenusa for an insightful discussion on proximity marketing and audience engagement!

Visit Wiacom 5A19 booth in the 5th Hall. See you in Barcelona!

21/12/2022

The hospitality industry is facing immense pressure to digitize due to the dominance of online travel agencies (OTAs). To improve the guest experience at Windjammer Landing we teamed up with Kondiment Agency to enhance the property's WiFi. Our efforts paid off, as demonstrated in the Windjammer Landing case study available on our blog. By using Wiacom.ai, we were able to significantly improve the user experience for Windjammer Landing guests.

Don't just take our word for it – download the case study and see the positive results for yourself!

Windjammer Landing Villa Beach Resort is an iconic venue located on the beautiful Caribbean Island of St. Lucia. The venue spreads on more than 60 acres and counts more than 200 villas. Wiacom.ai offers the opportunity for hospitality industry, especially …

02/03/2022

Back to MWC Barcelona to showcase Wiacom to partners and companies interested how to digitize physical venues.

22/02/2022

It’s so good to share this news with you and be back to MWC Barcelona after a two-year break! Even though we were away, the pandemic gave us the chance to regroup and return in even better shape! We are happy to give you the big news and share that Wiacom.ai will be participating in MWC Barcelona starting from February 28th to March 3rd.

We look forward to discussing WiFi Marketing and Analytics for the brick and mortar businesses, airports, transportation, hospitality and large public venues.

We’re located at Booth 5E61, 5th Hall

08/03/2021

New beginnings and opportunities are here with the new Cambium Networks partnership.

Wiacom and Cambium partnership. Loud and clear, it is official! Wiacom and Cambium Networks announced on 3rd of March 2021 they officially join forces to offer Wi-Fi Analytics and Proximity Communication. Wiacom platform, enabled over Cambium access points, helps businesses …

25/09/2020

We are expanding our digital footprint in Africa! Wiacom has recently partnered up with Konecta to deliver our best Wi-Fi monetization platform African continent. Using Konecta’s partners and clients network we are targeting transportation industry, shopping malls, smart city and municipality, airports, metro stations and hospitality industries.

Each 1000km trip starts with a small step, or a big one!

Both companies aim to develop the partnership for the entire African continent targeting transportation and mobility domains, shopping malls, large public venues, and hospitality. Johannesburg, South AfricaBucharest, Romania Wiacom has left a digital footprint by expanding into Africa through a … ...

28/07/2020