13/10/2026
Development budgets are best spent on ideas that have already been tested.
However, product design often starts after requirements are finalized, leaving assumptions untested and increasing the risk of costly changes, rework, and delays during development.
To address this challenge, has introduced a new approach to digital product development that involves user research, design, and validation right from the start. By working closely with clients during early discovery, we can better understand what needs to be built, why it matters, and how success should be measured before committing significant time and resources to development.
We've seen the value of this way of working in a recent digital transformation project for a major client in , where customer journey optimization and data-driven UX redesign improved product selection-to-purchase conversion by 28%, with results validated through A/B testing.
It's a simple idea that can make a meaningful difference: better decisions early on lead to better digital products.
Read the full press release >> https://www.ihorizons.com/news/ihorizons-helps-businesses-get-digital-products-right-start