Gap Consulting

07/10/2015

Strategic Planning For Digital Media : Digital media requires strategic planning to reap maximum benefits. It needs resources, ample time and invest

18/09/2015

11/09/2015

Lembrando os que partiram...

18/08/2015

03/08/2015

The job of a brand is to communicate as effectively as you in your absence. The job of your content is to tell a story as well as you would personally.Being personal, real and genuine is key to emotionally connecting with your audience. It sounds easy, but it’s not is it? Some people are great story…

30/07/2015

In many ways organizations are like humans, and others have described organizations and organizational change in biological terms before. But this biological context applies to innovation as well, and I’d like to put it forward quickly in simple terms.As humans we must eat to survive, but if we focu…

24/07/2015

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat..What is a digital marketing strategy? Is it just a bunch of concurrent online activities or is there something more to it? Importantly who is responsible for putting it all together and how…

21/07/2015

Thanks to social media we have become a global society of content consumers. Whether its video, images or text, we can’t get enough. Today’s consumer sits waiting impatiently for the next tweet, Facebook update, YouTube video and Instagram update in order to satisfy what has become an insatiable app…

17/07/2015

Happy Friday :)

17/07/2015

https://www.linkedin.com/pulse/data-creative-match-made-marketing-heaven-jeffrey-hirsch

“Data-driven” is certainly the term du jour once again in marketing and advertising circles, and for good reason. While some lament that the emphasis on data is at the expense of creative, that’s certainly not the case. Nothing – not even data – will replace creativity or the ability to connect on a…

14/07/2015

On average in business-to-business (B2B) selling there are more than 5 people within the customer organization involved in the buying decision (CSO Insights research) . Business-to-consumer (B2C) differs in that there are less people making the buying decision, the basis of decision is simpler and t…

10/07/2015