Primetag Primetag, the New ROI - The Return on Influence. It's designed to make Influencer Marketing easier to manage, to scale and ROI-driven.

Primetag built a digital meeting point for Brands and Influencers to connect and grow their businesses across boundaries. Primetag, the New ROI - The Return on Influencer.

02/10/2026

We arrived at the 2026, bringing insights, AI, and data to the influencer marketing industry.

Country Manager for Brazil, participated in the panel “Not quite the wild west… Some people are thinking about the rules of the Creator Economy” to discuss market regulation in the country.

Meanwhile, CEO of Primetag, spoke about how AI helps companies and teams save time on administrative tasks during the panel: “Mapping, measuring, and so on and so forth… AI is going to take your job. And, in that case, let it.”

At our exclusive stand, we welcomed creators who were able to use Universe, Primetag’s AI, to create personalized media kits and send them to the brands they’re reaching out to.
Play and check it out!

01/10/2026
Social trends don’t just grow. They evolve.“Aura farming” went from early TikTok signals in August 2024 to a full breako...
24/09/2026

Social trends don’t just grow. They evolve.

“Aura farming” went from early TikTok signals in August 2024 to a full breakout: between June and July 2025, content jumped from 352 to 3,322 posts.

But the same trend didn’t evolve the same way everywhere.

🇧🇷 Brazil showed steady adoption.
🇺🇸 In the US, just 12 posts generated 3.4M engagements in one week.
🇲🇽 In Mexico, content jumped from 22 to 243 posts in one week, with 212 creators joining in.
🇪🇸 In Spain, the trend went from 8 to 82 weekly posts during its August wave.

Now, the signal is cooling down.

Because a trend is more than its viral moment. The real signal is understanding where it gains momentum, how people participate, and when it starts to fade.

That’s what Primetag can reveal.

Every company has milestones. What matters is what they add up to.2026 so far has been about more than launches, events ...
15/09/2026

Every company has milestones. What matters is what they add up to.

2026 so far has been about more than launches, events or growth. We see Primetag scaling its ambition: building the technology, intelligence and global presence to help brands navigate Social & Creator Marketing.

Here's what shaped those months:

Universe entered Beta.
Our AI-first vision took an important step forward, with Universe evolving as the intelligence layer at the heart of what we're building for Social & Creator.

Our data reached more marketers.
More than 5,000 marketers engaged with our research and insights, as we expanded our proprietary studies across markets and regions, helping brands and agencies turn Creator Economy data into better, more strategic decisions.

Our conversations became increasingly global.
Across 25+ industry moments, Primetag connected with brands, agencies and marketing leaders across the US, Europe, the Middle East and Latin America.

From conversations with US companies to Cannes Lions and industry gatherings across key markets, our teams continued bringing Primetag closer to the people shaping Social & Creator around the world.

Our ecosystem continued to grow.
We strengthened relationships with global organisations including Gartner and leading social platforms, while seeing growing interest in Primetag across markets.
July and August, typically quieter months, brought four new global opportunities, reflecting the scale and reach of the opportunities we're increasingly being invited into.
More markets. More opportunities to build alongside the industry we're here to serve.

Our team is scaling with us.
10 new colleagues joined Primetag in just 60 days. And we're currently hiring for 26 more roles as we continue building the team behind our next stage of growth.

This year so far wasn't simply about doing more.

It was about expanding what Primetag can build, where we can have an impact and who we can build it with.

And we're just getting started. 🚀

What if your creator base is much bigger than you think?We analysed 1 million pieces of content mentioning 10 fashion br...
03/09/2026

What if your creator base is much bigger than you think?

We analysed 1 million pieces of content mentioning 10 fashion brands on Instagram and TikTok. What have we found? That 9 out of 10 had an organic-only creator base above 80%!

We call it the Invisible Creator Base: creators already talking about a brand, outside its sponsored activity.

The opportunity? Knowing who's already there before looking for who's next.

Ask Universe.

☀️ August is here.We switched on Universe and asked one question:What’s more surprising about creator behaviour this sum...
12/08/2026

☀️ August is here.

We switched on Universe and asked one question:

What’s more surprising about creator behaviour this summer? 👀

The answer wasn’t what we expected.

👉 Swipe to discover the insight.
Ask Universe.

One week. Three cities. ✈️🇫🇷 Cannes Lions, France🇧🇷 São Paulo, Brazil🇮🇹 Milan, ItalyYacht Sundowners. Supper clubs. Keyn...
22/06/2026

One week. Three cities. ✈️

🇫🇷 Cannes Lions, France
🇧🇷 São Paulo, Brazil
🇮🇹 Milan, Italy

Yacht Sundowners. Supper clubs. Keynotes. Creator beaches.
Everywhere at once.

Tube strikes. Surging Ubers. Questionable June weather.Not exactly the recipe for a great evening.But somehow, it was.Tu...
05/06/2026

Tube strikes. Surging Ubers. Questionable June weather.

Not exactly the recipe for a great evening.

But somehow, it was.

Turns out great conversations beat bad weather.

Last Tuesday in London, we hosted a live recording of with and , followed by dinner with and plenty of conversation about where creator marketing is heading next.

One recurring theme throughout the evening: there’s more content, more creators and more noise than ever. The challenge isn’t doing more. It’s making better decisions.

So naturally, we put Universe to the test live in the room.

Thanks to everyone who joined us, challenged ideas, shared opinions, held up TRUE and FALSE signs, and helped make this a memorable Supper Club 💙

See you at the next one.

A private dinner on a yacht. A carefully curated room. Conversations that don’t happen on a conference stage.Primetag Su...
13/05/2026

A private dinner on a yacht. A carefully curated room. Conversations that don’t happen on a conference stage.
Primetag Supper Club · June 23 ⛵
More news on the way 👀

Endereço

PCI – Parque Da Ciência E Inovação Via Do Conhecimento, Edifício Central, Ílhavo
Paço De Arcos
3830-352

Notificações

Seja o primeiro a saber: enviamos-lhe um e-mail quando Primetag publicar novidades e promoções. O seu endereço de e-mail não será utilizado para nenhum outro fim e pode cancelar a subscrição a qualquer momento.

Contactar O Negócio

Envie uma mensagem para Primetag:

Atalhos

Partilhar