03/09/2026
What if your creator base is much bigger than you think?
We analysed 1 million pieces of content mentioning 10 fashion brands on Instagram and TikTok. What have we found? That 9 out of 10 had an organic-only creator base above 80%!
We call it the Invisible Creator Base: creators already talking about a brand, outside its sponsored activity.
The opportunity? Knowing who's already there before looking for who's next.
Ask Universe.