Studio OAX

Custom Brand & Web Design
for Businesses & Entrepreneurs in the
Travel & Wellbeing Industry

05/10/2026

Lisbon, which has been my home for the last 2 years, keeps inspiring me every single day.

The sheer amount of colours, street art and beautiful architecture keeps inspiring me, even after having been immersed in it daily for quite a while now.

I strongly believe that our environment impacts the way we see the world and how it inspires us, so one thing you’ll never miss in any of my brand designs or websites is the (considered) use of colour 🎨

There’s already so much darkness in the world, let’s brighten it up a little :)

21/09/2026

Introducing MONTAG INC.
Montag = Monday in German. Because all good skincare routines start on a Monday and carry you through to the following.

A project guided solely by my own creative mind and no brief. Gotta have those sometimes :)

Mockups: Creatoom mockups

17/09/2026

Ever built a skincare brand around a top you just bought? Well, seems like I did ;) Inspired by a yellow-brown dot pattern and some extra time between client projects, I figured it was time for a passion project again - one with no brief, no deadlines, and no limits to my creativity. Montag Inc., it was fun designing you! 💛 More to come next week 👀

14/09/2026

We made it! Studio OAX is officially Design Partner ✨

A big thank you to all our clients who supported through the process and shared kind words about their experience working with us!

Great things are ahead and I cannot wait to share more soon!

10/09/2026

2+ years in, and let me tell you, running a solo creative business is equal parts freedom and freefall 😅

I’ve learned more about business in general and myself as a business owner than I ever expected and also realised, that the learning never really stops…

Solopreneurs, freelancers, business owners: what’s the one thing about running your own business that nobody warned you about? I’d love to hear from you in the comments. 👇

07/09/2026

Running more than one offer in your business? You’re not alone. And no, you don’t have to pick just one... In this reel, I’m sharing 6 tips on how to combine multiple offers into one cohesive brand & website (without losing what makes each of them unique).

I’ll also share the full story in next week’s newsletter - link in bio to sign up 💌

03/09/2026

When Cat Wetenkamp came to us to build the new digital home for Seek Yoga Collective, we knew it needed to mirror the depth and intention she brings to every client she guides.

We designed and developed a custom platform structured around three pathways - Transformation, Alignment, and Strategy - covering her core offerings across astrology, yoga retreats and trainings, and business strategy for yoga professionals. Clear navigation, immersive imagery, and an effortless user journey guide visitors no matter which path brought them to the site.

We also brought in custom-coded elements: an interactive timeline, a retreat-day-example module, and a custom cursor featuring the brand’s logomark.

If you need help building your own online home, reach out to us!

01/09/2026

Every brand we build has a story behind it. Tonic & Root’s starts at a kitchen table, at 11pm, with its founder covered in loose herbs.

Froya spent years working on yachts facing long days, no downtime, running on fumes and borrowing energy from tomorrow just to get through today. It took a big life shift for something to change. She stopped pushing through and went back to what she’d learned foraging with her grandmother as a child: plants, used the way they were always meant to be used.

She started filling teabags by hand at that table, focusing on her own health, and realised she probably wasn’t the only one who felt like this - always stressed, and not taking short, simple moments in the day to reset.

That’s how Tonic & Root | Herbal Infusions began.

If you’re sitting on your own version of this story (the brand idea you keep sketching at midnight, or the pivot you’ve been circling) I’d love to help you build it. Find the link to book a call in our bio.

28/08/2026

Visual identity & packaging design for Tonic & Root | Herbal Infusions

Three rituals, three blends, three moments in the day worth pausing for.

Rise to start the morning. Recharge to get through the midday dip. Rest to wind the evening down. Each one has its own personality, but they all belong to the same Tonic & Root family.

We spent a good amount of time getting the small details right: the colour palette to reflect each blend’s ingredients, the typography to feel modern and calm, the way each blend introduces itself and fits into the overall brand image.

Which one would you be drawn to first — Rise, Recharge, or Rest?

27/08/2026

Introducing our newest brand: Botanical Infusions & Modern Rituals

Built on the desire to give busy people a reason to take a moment for themselves, Froya has founded a brand rooted in her grandmother’s herbal knowledge, translated for the needs of modern life.

Froya’s brief to us: build a modern brand that honours the traditions it comes from. She came to us wanting a tea brand. We built something bigger: a House of Rituals. A brand that reminds us to take the moments we need for ourselves, rather than rushing through our days. A reminder to only spend the energy we have today, and not borrow tomorrow’s.

We landed on earthy tones that bring brightness into the day, typography with an editorial calm to it, and a product range with plenty of room to grow.

I can’t wait to see these tins sitting on people’s kitchen shelves 🫖

Endereço

Lisbon

Website

https://studio-oax.com/

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