11/05/2026
“Vai-se andando” is a very Portuguese expression for a very specific way of life: somewhere between coping and making jokes about it.
And we followed that same energy.
A solid grotesk typeface that almost behaves, with letters bumping into each other like a queue of people moving forward, not entirely sure where to.
Everything was designed for social from day one.
No media spend. Just people sharing it like group therapy 😎
And isn’t that beautiful?
By
Creative Director:
Art Director: .work
Motion:
Content and SMM: