Hyphen Team

10/08/2026

Sometimes we think of research as the interview itself: The UX lab, the recorder, the questions.

By then, most of the decisions have already been made.

🎙️Laila Denize, one of our UX research consultants, explains what happens in the weeks before:

• deciding what you actually need to find out
• working out who can answer it
• writing a script that holds up when the conversation goes sideways

If you do research, tell us what you'd add.💬

05/08/2026

After 11 editions, we're changing the format of UXpress Yourself. 👀

October 29, Porto. The event's back, but not the way you remember it. We're not revealing everything yet, but there's a reason to pay attention!

📌 Save the date. Details coming soon.

29/07/2026

Fundação "O Século" is one of them!

For decades, it has supported children, young people, older adults and families through a wide range of social initiatives: providing care, education and essential support to those who need it most.

Recently, our team came together to support this mission with donations of food, hygiene products and financial contributions.

A big thank you to everyone at Hyphen who took part in this initiative.🧡

If you haven't come across Fundação "O Século" before, take a moment to discover their work at www.oseculo.pt

22/06/2026

We're working with to support the modernization of its digital ecosystem, improving how students, faculty, and internal teams interact across different platforms and services. 🎓

The project focuses on simplifying experiences, reducing friction between channels, and increasing the organization's ability to deliver digital solutions more efficiently.

A challenge we're proud to be part of alongside one of Portugal's leading business schools. 📚

17/06/2026

20%+ growth. International expansion. AI becoming a hiring requirement.💡

These are some of the topics our CEO André Carvalho explores in this interview with

From the growing role of AI in product development to the increasing expectations of digital users, the conversation looks at the changes shaping both Hyphen's growth and the future of digital experiences.

Listen to the full interview to hear his perspective. Link in bio.🎙️

12/06/2026

Communication is a big part of a designer's job. 💬

Not just presenting solutions, but discussing ideas, explaining decisions, and finding common ground with different teams.

In this edition of UX Insights, Bruna Serpi shares her perspective on how this skill evolves throughout a designer's career.

15/05/2026

Customer Experience and Employee Experience are becoming increasingly central to how organisations grow, differentiate and build stronger relationships with people.🤝

That’s exactly the purpose behind DEC — Associação para o Desenvolvimento da Experiência — a recently launched initiative in Portugal focused on promoting knowledge sharing, real case studies, research and collaboration around CX and EX.

Today, André Carvalho, Manuel Machado and Marta Matos will be at , alongside professionals and organisations working to shape more human, connected and experience-driven businesses.

Looking forward to the discussions, insights and connections ahead! 💬

06/05/2026

After 4 years at Hyphen, Rita knows what it means to grow as a consultant. 💪

Working across different clients and contexts brought variety — but also moments in between projects.

What made the difference was how her goals were understood and matched with the right opportunities, giving her the confidence to keep moving forward and grow in the direction she was aiming for.💡

A real perspective on what support looks like in practice.

29/04/2026