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Segunda-feira 09:30 - 18:30 Terça-feira 09:30 - 18:30 Sexta-feira 09:30 - 18:30

Magycal

Name: Magycal
Address: Rua dos Inventores, Lisbon, 2825-182CAPARICA, PT
Telephone: +351210438651

Extraordinary fan experiences around digital content, TV shows and live events.

06/08/2026

We traded our usual routine for something a little different last month. 🛡️

We brought the team together for a self-defense workshop to focus on personal safety, spatial awareness and practical skills. It was intense, empowering and a great way to step out of our comfort zones as a group.

Once the training wrapped up, we took full advantage of the good weather and spent the rest of the day relaxing over a picnic. 🧺☀️

Special thanks to Márcia for making the session so dynamic, educational and fun!

31/07/2026

Work smarter, not harder. 🤖

The true value of AI lies in turning complex, time-consuming tasks into simple, high-speed workflows. An "AI assists, Human decides" approach cuts out the manual grunt work so your team can focus on storytelling, not busywork.

Here is how real-time AI automation transforms live broadcasting:

⚡️ Instant Processing: Real-time video monitoring, automated transcription, and instant metadata.

🎬 Rapid Content Assembly: Publish-ready assets generated in seconds, not hours.

📱 Interactive Fan Engagement: In-app discovery tools that keep audiences hooked.

💰 Smarter Monetization: Turning passive viewers into active, revenue-generating fans.

📈 Operational Efficiency: By automating repetitive tasks, media teams can achieve 90%+ efficiency gains, scaling digital reach without sacrificing quality.

How is your team handling the demand for real-time live content?

23/07/2026

The future of Sports Journalism is already live. ⚽️⚡️

Covering hundreds of live games while keeping top-tier quality used to be a massive challenge. So, we built the solution: the SPORT TV Smart Newsroom.

Powered by AI and guided by human expertise, our news desk now delivers live-stream coverage, instant news drafts and rich multimedia content in seconds, with 100% editorial verification.

📲 Experience it live right now!

Download the sport tv App or visit sporttv.pt to see the Smart Newsroom in action.

13/07/2026

At Magycal, user retention is won every day in the tiny details of the digital experiences we create. 📲✨

🤝 It requires removing the small frustrations so that live interactive features run flawlessly.

🤝 It is about creating intuitive, simple spaces where a brand tells its story and users genuinely feel good spending their time.

🤝 It means turning daily engagement into a healthy, long-term business for our clients.

Bringing these pieces together requires different eyes working toward the same goal. That’s why Rita ensures our interactive tech never fails under pressure, Carolina shapes how brands communicate through clean visuals and Jorge helps turn that user happiness into sustainable business value. 🚀

02/07/2026

Building the GOAT, brick by brick. 🧱🐐
Fun fact: CR7 was Magycal’s very first client with the Viva Ronaldo app! Today, we're bringing all our energy to support Portugal in the World Cup. Let's get this win!

17/06/2026

Five years ago, Rita joined Magycal. Five years of showing up, building great things and making this team better every single day.

Thank you for your dedication, energy and the magic you bring to everything you do. We're proud to have you with us, and we can't wait to see what the next chapter brings.

Happy 5 years, Rita. Here's to many more. 💙

09/06/2026

Seven letters. One word. Our favourite way to kick off a Magycal summer. 💙

28/05/2026

At Magycal, client collaboration is not just part of the process, it is part of the product!

🤝 It means going beyond the traditional supplier-client dynamic to build long-term partnerships that create shared value across technology, product, and business.

🤝 It is about the human foundation: trust, attention, and professionalism that no AI can replace.

🤝 It's about creating a personalised and dedicated experience, with clear touchpoints and consistent communication throughout the journey.

Different perspectives. One shared belief: when clients feel supported, heard, and truly involved, collaboration becomes stronger and the final result reflects that. 🚀

19/05/2026

Last month we shut the laptops and headed north. 🌿

The Gerês National Park was the backdrop for a few days of hiking, conversations, genuine connection and good food. The kind of reset that makes you come back sharper, closer, and ready to build.

At Magycal, we believe the best teams are built outside the office as much as inside it, and this trip was proof of that. 💙

06/05/2026

Secret Story - Desafio Final is back. And the app is more powerful than ever. 👁️

At Magycal, we've been building the technology behind Secret Story since 2016, from the first mobile voting experience in Portugal to AI-powered real-time interactions in 2018.

Ten years building audience engagement technology for Secret Story and TVI . A new update to bring a new era of interaction and a whole new way to experience reality shows!

Endereço

Rua Dos Inventores
Lisbon
2825-182CAPARICA

Horário de Funcionamento

Segunda-feira	09:30 - 18:30
Terça-feira	09:30 - 18:30
Sexta-feira	09:30 - 18:30

Telefone

+351210438651

Website

http://magycal.com/

Notificações

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