Piwik PRO

29/01/2025

Do you know that feeling when waiting for the 2nd season of your favorite show? You can stop waiting; a new season of Masterclass for Marketers will launch next week!

The new season, like the previous one, will be hosted by Timo Dechau, who is Founder, Tracking & Analytics Engineer at deepskydata ApS. The second series features five inspiring episodes with experts and practitioners:

1. Optimize customer journey by understanding audience behavior, feat. Josh Silverbauer
2. A/B testing: Set up Piwik PRO to analyze experimentation data, feat. Tracy Laranjo 🍊
3. Campaign optimization: Integrate Piwik PRO’s CDP with Google Ads to maximize ROI, feat. 🦊 Fosca Fimiani
4. Ecommerce analytics: Use product custom dimensions in Piwik PRO for deeper insights, feat. Rasmus Emil Frølund Thomsen
5. Real-time analytics: Build effective dashboards to enhance your decision-making processes, feat. Mehdi Oudjida

There is a new episode every week - stay tuned!
Book your spot here: https://hubs.li/Q034smxg0

27/01/2025

Free customer insights, anyone ❓
For too long, powerful Customer Data Platforms (CDPs) seemed out of reach for many! It's our pleasure to announce that our robust CDP is now part of our free Core plan! It's about empowering every business to connect with their customers, regardless of budget.

Ok, but what does this mean for you?
➕ Integrated data: Finally, combine all your customer data in one place.
➕ Personalized experiences: Go beyond basic analytics to create meaningful customer interactions and improve engagement.
➕ Level playing field: Access the potential of a CDP, no matter the size and needs of your organization.

What sets our CDP apart from the competition❓
Our CDP integrates with our analytics platform, ensuring a steady supply of user data. It doesn't just give you data; it lets you ACT on it. You can send user attributes to your CRM, ad platforms, and email marketing tools. And you can do it yourself with intuitive editors and templates without broad technical expertise. Plus, we prioritize user privacy and help you comply with global laws.

Ready to transform how you use your customer data? Learn more about our free CDP - lhttps://piwik.pro/blog/customer-data-platform-for-all-users/

22/01/2025

At the end of last year, we asked some friendly experts for their summary of the year and their predictions for 2025. In this video, Julien Coquet, a Data & Analytics Expert, dives into the critical trends shaping our industry.

Here are a few key takeaways:
💡 The data landscape is changing! We're seeing more players in the field, with smaller platforms like Piwik Pro gaining traction, especially in the EU where privacy is a big deal.
💡Data observability is key: Clients are getting worried about losing data due to consent issues, so keeping an eye on your data is super important.
💡Server-side data collection will gain traction. These systems can communicate with third-party platforms, offering enhanced control and capabilities.

What are your thoughts on navigating these changes in data privacy and analytics? We would love to hear your perspective!

11/12/2024

2024 was full of surprises! 🤯
Google's decision to use third-party cookies and the explosion of AI tools are just some of the events that come to mind when considering the passing year. But what had the most profound impact on the analytics industry, and what can we expect in the upcoming year?

To find out, we asked our friendly experts for their insights and predictions for 2025. Check out our video, "State of Web Analytics: Wrap-up 2️⃣0️⃣2️⃣4️⃣ and 2️⃣0️⃣2️⃣5️⃣Predictions."

Do you agree or disagree, or is there something you would like to add?

29/10/2024

Check out our latest tutorial to learn how to easily import and sync data from Mailchimp to enhance your customer profiles.

In this step-by-step guide, we’ll show you how to:
- Add a webhook from Piwik PRO CDP to Mailchimp
- Map and select the data you want
- Enrich customer profiles with Mailchimp information

👉 Watch now and boost your marketing strategy with Piwik PRO! https://hubs.li/Q02VZfPn0

In this video, you’ll learn how to import and sync data from Mailchimp to enrich customer profiles. We'll walk through the process of adding a webhook from P...

23/10/2024

But our focus is on more than just the Piwik PRO Day event. A part of our team, Magda, Patryk, and Norbert, are attending one of the most significant events in the US dedicated to healthcare innovation – HLTH 2024 in Las Vegas!

During these four days, more than 12,000 attendees and 400 speakers share their experiences and ideas on taking healthcare to the next level 🚀 And we're proud to sponsor this event!

There's still time to swing by our booth (4925) to discuss how we can help you unlock data insights while maintaining HIPAA compliance.

👋 See you there!

22/10/2024

That's all folks! Piwik PRO Day is officially over. Thank you for all the presentations, discussions, and connections. We hope to see you next year 😀

22/10/2024

We are halfway through Piwik PRO Day, but stay tuned! Juliana Jackson, Elena Nesi, Martin Frotzler, Dan Truman, Doug Hall, Marc Southwell, Mehdi Oudjida, and Josh Silverbauer still have their presentations.

It's still not too late to join us. Hop in and connect with analytics and marketing professionals during this unique event. https://hubs.li/Q02VgLSm0

22/10/2024

The first-ever edition of Piwik PRO Day kicked off! Grab a coffee and get ready for a day full of engaging talks, discussions, and workshops.

If you forgot to register, here's the link: https://hubs.li/Q02Vg8NH0
And did we mention that you can win one of our fantastic hoodies during the event?
See you there!

08/10/2024

We’re excited to announce a new integration between Piwik PRO and Monsido by Acquia, designed to enhance website accessibility and engagement while prioritizing user privacy.

Key benefits of the integration include:
➡️ Holistic experience optimization: Collect and analyze essential data to improve accessibility, customer journeys, and overall website performance.
➡️Compliance made easy: Leverage the combined expertise of Piwik PRO and Acquia to navigate complex regulations like GDPR, CCPA, and WCAG guidelines effortlessly.
➡️ Scalable solutions: Tailor tracking and reporting capabilities to meet your organization’s specific needs.

Read more about our partnership here: https://hubs.li/Q02SvD820

03/10/2024

Join us for the first-ever free digital event for the global Piwik PRO community on October 22, 2024, from 8:00 AM to 5:00 PM CEST!

This is a fantastic opportunity to enhance your analytics knowledge and connect with like-minded professionals.

We're excited to feature an impressive lineup of speakers, including:
Simo Ahava, Lisette Meij, Brian Clifton, Susanne Dreier-Phan Quoc, Teresa Baumgartner, Josh Silverbauer, Juliana Jackson, Elena Nesi, Mehdi Oudjida, Lotta Holm, Mikko Piippo, Markus Baersch, Doug Hall, Dan Truman, Martin Frotzler, Marc Southwell, Piotr Korzeniowski, Kuba Bomba, Bartek Nowak, Jarek Miazga, Marcin Pluskota.

👉 Reserve your spot today! Learn more about the event and register at https://hubs.li/Q02RPRwf0

02/10/2024

📣We're back with our video series, 25 years of digital analytics with Brian Clifton!

💡In the third episode, Brian explains how to overcome the challenges of ensuring proper data quality, which is necessary to build your audience's trust. He also underscores the value of being data-driven and using it to make meaningful decisions.

Watch the entire eighth episode below. For the remaining ones, follow the link: https://hubs.li/Q02RPBXX0