Wecanfly - Shopify Premier Agency

11/08/2026

What does growth look like when your average customer only buys once every few years? 🛋️

In our latest Flying with Shopify episode, we sit down with Mirosław Mikołajczak, CEO & Founder of Selsey – one of Poland's leading furniture e-commerce brands, serving customers across multiple European markets.

Over the years, Selsey has expanded beyond reselling furniture, investing in its own product development while preparing for the next stage of international growth. Along the way, Mirosław has had to get operations, technology, brand, and focus right – often the hard way.

In this episode, we talk about:
✺ The realities of scaling a furniture business across Europe
✺ Why scale doesn't automatically build brand awareness – and what Selsey is doing about it
✺ Why Selsey went from pure reselling to also designing its own furniture
✺ How AI is helping streamline internal operations and everyday workflows
✺ Why focus is still one of the most underrated growth strategies.

There's plenty to learn here – even if furniture isn't your category.

Watch now → https://www.youtube.com/watch?v=B6ZaKiFniUQ

flying with shopify | shopify | furniture ecommerce | furniture brand | business growth

Cześć! Zapraszamy Was na mega inspirującą rozmowę z Mirosławem Miko...

21/07/2026

Customers don't mind sharing data – they mind sharing data that goes nowhere. 📊

In the latest episode of Flying with Shopify, Marton Kosdi-Kovacs (Co-Founder of Love Loyalty) explains why collecting the 𝐫𝐢𝐠𝐡𝐭 information can completely transform the loyalty experience – for both brands and customers.

Watch the full episode → youtube.com/watch?v=9XstRddmqIk

flying with shopify | loyalty programs | customer loyalty | customer experience | ecommerce

17/07/2026

Flight Club Talks continue. 🎤

Next up: Michał Pieprzak, e-commerce advisor, consultant, and author of the Ekomersiak.pl blog.

We asked him:
💬 What are the biggest challenges in e-commerce right now?
💬 You have 50,000 PLN to get started in e-commerce. What will you focus on?

His second answer challenges a common assumption about launching an e-commerce business. 👀

Hit play and find out!

flight club talks | shopify flight club | ecommerce insights | ecommerce strategy

07/07/2026

The first purchase is expensive. The second one is where the business starts.

Marton Kosdi-Kovacs is back on Flying with Shopify for a second time. As Co-Founder of Love Loyalty – an all-in-one retention tool trusted by more than 2,000 brands worldwide, including Polish brands like Swederm, Nutridome, Hdréy and Bebe Concept – he joins us to talk about what customer loyalty looks like today and why points and discounts are no longer enough.

We discuss:
✺ Why the best loyalty programs are built around belonging, not just rewards
✺ How customer data helps create more relevant experiences
✺ Ways to connect online and offline loyalty through QR codes and digital wallets
✺ How to reward customers without hurting your margins
✺ How AI is already changing the way loyalty programs are designed.

If your loyalty strategy still revolves around discounts, this episode might change the way you think about retention.

Watch now on Flying with Shopify → youtube.com/watch?v=9XstRddmqIk

customer loyalty | customer retention | retention marketing | ecommerce | shopify

In this episode, we’re joined by Marton Kosdi-Kovacs, Co-Founder of...

03/07/2026

Ready for part 2 of Flight Club Talks? 🎤

Our series continues with Patrycja Johnson, CEO at JohnsonStyle.

Questions we asked:
💬 What are the biggest challenges in e-commerce right now?
💬 What e-commerce trend has caught your attention recently?

Here's Patrycja's take. ↓

flight club talks | shopify flight club | ecommerce insights

02/07/2026

📊 You're probably looking at the wrong metrics.

But what if your analytics surfaced the insights that actually deserve your attention?

In the new episode of Flying with Shopify, we discuss one of Shopify's latest reporting features and why it could change the way merchants make decisions every day.

Want to go deeper? Watch the full episode at 🔗 youtube.com/watch?v=Pi2wdd3GTVQ

flying with shopify | shopify | shopify editions spring 2026 | shopify reports

26/06/2026

Flight Club Talks are here! 🎤

During our recent VIP Dinner in Wrocław, we asked some of the guests to share their takes on the hottest topics in e-commerce.

Let's start with Damian Marciniak, SEO Expert at Elephate.

💬 What are the biggest challenges in e-commerce right now?
💬 Does Elephate use AI? If so, how does your team use it?

Two questions, plenty of insights. Hit play ↓

flight club talks | shopify flight club | ecommerce insights | AI

24/06/2026

Shopify Editions is always a good indicator of where the platform is heading next. Spring 2026 makes one thing pretty clear: AI is becoming part of almost every layer of the Shopify ecosystem.

In today's episode, we share our first impressions of the updates announced during Shopify Editions Spring 2026 and discuss which ones could have the biggest impact on merchants.

Among the topics we cover:
✺ Sidekick and Shopify's growing AI capabilities
✺ New analytics and reporting features
✺ Direct selling through Meta Ads
✺ Shopify's continued push towards native functionality
✺ What these changes mean for brands building on Shopify.

What stood out to us wasn't a single feature, but the direction Shopify is taking as a whole. More automation, more AI, and fewer reasons to rely on external tools for everyday operations.

Give it a listen → youtube.com/watch?v=Pi2wdd3GTVQ

flying with shopify | shopify editions | shopify editions spring 2026 | shopify plus | ecommerce | AI commerce

Zapraszamy na przegląd nowości, które Shopify zaprezentował w ramac...

23/06/2026

Four editions in, and keeps growing. 🚀

Last week, we brought our community together for a Shopify Plus VIP Dinner in Wrocław. As always, the best part was seeing founders, merchants, and e-commerce experts openly sharing experiences, challenges and ideas.

The menu included:
→ Tomasz Runowicz and Adam Choromański (wecanfly) presenting the Shopify Newsroom: a quick breakdown of platform updates and news.
→ Sascha Engel (Shopify) sharing what's worth paying attention to from the latest Shopify Editions.
→ SEO and GEO lessons from Damian Marciniak (Elephate) on winning visibility across Google and ChatGPT.

Flight Club continues to be a place where merchants can openly discuss what's working, what's not, and what's next. Thanks to everyone who joined us and made this edition special. We can't wait to do it again.

On to the next city!

📸 Jędrzej Brzeźny

shopify flight club | shopify plus | shopify poland | shopify community | ecommerce meetup

19/06/2026

Everyone in the e-commerce industry is looking for certainty. The problem? There isn't any.

AI, agentic commerce, data, search... brands are all asking the same question: what will the future of e-commerce look like?

The truth is, every decision feels a little bit like placing a bet.

Hit play to learn about the 3 pillars we believe will separate tomorrow's winners from everyone else.

Want to go deeper? In the latest episode of Flying with Shopify, we unpack these pillars and share 7 Shopify apps that support them, helping brands build a stronger foundation for growth.

Check it out → youtube.com/watch?v=uuazP3CG1L0

flying with shopify | shopify | shopify apps | ecommerce growth