31/07/2025
I just saw my white label design come to life in the most beautiful way ✨
A few months ago, I was working on a tricky challenge: designing a white label e-commerce app for that needed to work for completely different types of clients. The app had to be flexible enough to handle various industries, but still deliver great user experience.
Fast forward to this summer - Denmark's second-largest camping festival used my white label design as their foundation and honestly, I'm blown away by the result.
Their brand team created these gorgeous illustrations and chose such beautiful colors that when combined with my white label app design, it became something special. The Smukkiosk shop went live about a month ago, and festival-goers are using it to pre-order camping gear, book beer tastings, and handle all their festival shopping before Smukfest 2025 kicks off (Aug 3-10).
The whole concept is brilliant - people can order everything they need in advance and just pick it up at the festival. No wonder Preo got their name from "pre-order"!
I love seeing how the same white label app design I built can look completely different depending on the client's brand. This is exactly why I enjoy working on white label projects - creating designs where each client's personality can shine through while keeping the experience smooth and intuitive.
It's one thing to design something that works, but seeing it actually being used by thousands of festival-goers? That's the best part of this job.