02/09/2026
We used to subscribe mostly to entertainment. Netflix, Spotify, maybe one more streaming platform.
Today, the list is much longer: cloud storage, office software, design tools, password managers, fitness apps, media, delivery services - and now AI too. 👀 Each subscription seems small on its own. The problem starts when we add them all up.
The subscription model was supposed to make digital life easier. Instead, it is slowly becoming a permanent cost of being online. We no longer buy many digital products. We rent access to them - and when we stop paying, we often lose the tools, features and habits built around them.
So maybe the real question is not how many new apps we need. It is how many of them truly deserve a permanent place in our budget. 💰