24/09/2026
Meta just put a score on how similar your ads look to each other.
Open Ads Manager → Columns → Customize columns → Creative diversity.
You'll see Low / Medium / High on the ad set. Meta launched it in late August and still labels it in development — so treat it as a diagnostic, not a KPI.
What it actually flags: visual and thematic sameness. Ten product shots with swapped headlines can still come back Low. Format mix (static + video + UGC) is not enough if the first frame, layout, and angle are clones.
Do this today:
→ Add the column on every live ad set
→ Anything Low on spend that matters: kill the clones, keep one of each concept
→ Next batch: different angles, different first frames, different formats — not 20 crops of the same still
Andromeda already groups lookalikes. This column just made that visible.