Brand in AI

21/10/2026

Trochę AI, trochę networkingu i odrobina magii. ✨

Jesteśmy dziś na AIBA conference ze stoiskiem BrandInAI!

Jeśli jesteście na miejscu, koniecznie do nas zajrzyjcie. Pokażemy Wam, jak sprawdzić, czy Wasza marka jest widoczna w odpowiedziach LLM-ów, jak wypada na tle konkurencji i co można zrobić, żeby tę widoczność skutecznie zwiększać.

Bo w świecie, w którym coraz więcej decyzji zaczyna się od pytania zadanego AI, warto wiedzieć, co AI mówi o Twojej marce - i czy mówi o niej w ogóle.

BrandInAI znajdziecie we wspólnej strefie przedsiębiorców z województwa śląskiego, w której możemy być dzięki współpracy z Fundusz Górnośląski S.A. oraz inSilesia 💙

Dużo rozmów, dużo AI i sporo ciekawych pomysłów już za nami - a dzień nadal trwa.

👉 Wpadajcie na nasze stoisko po odrobinę magii w podnoszeniu widoczności Waszej marki w LLM-ach.



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Zadanie realizowane w ramach Projektu pn. „Interglobal – internacjonalizacja przedsiębiorstw sektora MŚP z województwa śląskiego” FE SL 2021-2027, Priorytet FESL.01 Fundusze Europejskie na inteligentny rozwój, Działanie FESL.01.10 Promocja eksportu i internacjonalizacja MŚP.

14/10/2026

Ladies and gentlemen, welcome to San Francisco! 👋

is at TechCrunch Disrupt 2026 - and Simon Stanisz is representing us on the ground.

Three days at Moscone West bring together founders, investors, operators and innovators from across the global tech ecosystem. The agenda spans startup growth, venture, emerging technologies and, unsurprisingly, a lot of AI - including a dedicated AI Stage and discussions around how AI is changing products, business models and the way companies scale.

And there’s plenty happening beyond the stages.

A lot of startups. A lot of conversations. A lot of different perspectives on where AI is heading - and a great opportunity for us to talk about something we believe will matter more and more: how brands are discovered, described and recommended by AI.

You can find Simon at our stand in the Fundusz Górnośląski S.A. zone, which organized our participation in the trip. Big thanks for making BrandInAI part of the Silesian representation in San Francisco. 🙌

If you’re at TechCrunch Disrupt too, come by, say hello and let’s talk about AI visibility, brands, startups - or simply what you’ve seen at the event so far.

See you at Disrupt. 👋


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The Foreign Economic Mission to the U.S. is being organized as part of the “InterGlobal – Internationalization of SMEs from the Silesian Voivodeship” project, co-financed by the European Regional Development Fund under the “European Funds for Silesia 2021–2027” program.

08/10/2026

When was the last time you looked at the copy in your website footer?
Not the links. The actual company description.

For AI systems, repeated information across your website can help establish what your company actually does.

The problem starts when that description says things like:
“We help businesses innovate and grow.” Sounds good. Says almost nothing.

Clear product categories, standard industry terminology and a direct description of the problem you solve give AI much stronger context. brandinai.com

We collected 3 common B2B footer mistakes that can make a brand harder for AI to understand.

👉 Full article:
https://brandinai.com/blog/b2b-footer-mistakes-llm

An analysis of three common B2B website footer mistakes that cause language models to miscategorize your product. Includes practical copy fixes, example phrasings, and a repeatable probe prompt protocol and pilot plan to restore product visibility in AI recommendations.

01/10/2026

Czy zgniecioną butelkę da się oddać w systemie kaucyjnym? Zależy, którego AI zapytasz.

System kaucyjny ma dziś rok. Z tej okazji razem z agencją 2PR zadaliśmy pięciu modelom AI 25 pytań na jego temat i przeanalizowaliśmy 1400 odpowiedzi.

Co wyszło:
• Zgnieciona butelka: ChatGPT, Gemini, Perplexity i Claude odradzają zgniatanie. DeepSeek w każdym pomiarze mówił, że można ją oddać, jeśli kod kreskowy jest czytelny.
• Paragon: tu wszystkie modele są zgodne. Do odzyskania kaucji nie jest potrzebny.
• Gdzie oddać: w ogólnych pytaniach, bez nazwy miasta, Perplexity ani razu nie wymienił 14 z 19 sieci handlowych, które monitorowaliśmy. Każdą z nich wskazał któryś z pozostałych modeli.
• Miasto: gdy pytanie dotyczy konkretnego miasta, sieci z dalszych pozycji doganiają czołówkę.

Najważniejsze liczby są w galerii, a pełny raport w pierwszym komentarzu. Na co dzień sprawdzamy, co AI mówi o markach, więc jeśli prowadzisz firmę, napisz do nas.

Pomiar i dane: BrandinAI. Koncepcja i interpretacja: 2PR. Partner technologiczny: Webmakers Software

Zwrotka-kupujesz, zwracasz, odzyskujesz | OK Operator Kaucyjny | Reselekt | Polski System Kaucyjny

Lidl Polska | Biedronka | Kaufland Polska | Żabka Polska | Auchan

29/09/2026

Your website isn’t the only source shaping what AI says about your brand.

AI-generated answers can rely on your website, media publications, industry articles, rankings and other third-party sources.

That’s why tracking brand mentions alone doesn’t tell the whole story.

With BrandInAI Citations, you can see which URLs appear as sources, which queries they are connected to, which AI systems use them and how much of your citation share comes from your own domain versus external websites.

Understanding where AI gets information about your brand is the first step toward improving how your brand is represented.

👉 Check your brand visibility in AI: brandinai.com

22/09/2026

LLM, RAG, SoGV, hallucination, entity…

You don’t need to become an AI engineer to work in marketing.

But you should know what these terms mean, because they increasingly affect how AI understands, describes and recommends brands.

A hallucination can introduce false information about your company. Poor parsing can make important content harder for AI systems to access. And SoGV helps measure how visible your brand is in AI-generated answers compared with competitors.

We explain the most important concepts in plain language in our latest article.

👉 Read it here:
https://brandinai.com/blog/ai-marketer-glossary

A short guide for marketing specialists explaining key AI concepts: LLMs, hallucinations, entities, parsing, RAG, and SoGV. Practical tips help organize brand data, reduce the risk of incorrect answers, and increase visibility in generative systems.

16/09/2026

is leaving the dashboard and hitting the road. ✈️

Four events. Four cities. Two countries. One busy autumn. Over the next few weeks, we’re heading to some of the most interesting meetings around technology, AI, business and marketing:

📍 Boston | Sep 22–25 | Boston FinTech Week
📍 San Francisco | Oct 13–15 | TechCrunch Disrupt
📍 Katowice | Oct 21–23 | AIBA conference
📍 Poznań | Oct 28–29 | I Love Marketing&Technology by sprawny.marketing

Each stop brings a different crowd and a different perspective, but one question connects them all:

How is AI changing the way people discover, evaluate and choose brands?

We’re going there to exchange ideas, meet the people building what’s next and talk about what brand visibility looks like in an AI-first world.

If you’re attending any of these events, let us know.

See you on tour. 👋

09/09/2026

Do you really need a separate content strategy for AI search? Probably not.

SEO and GEO rely on many of the same foundations: useful content, factual accuracy, clear structure and consistent information about your brand.

Instead of creating another content pipeline, companies can extend their existing SEO processes to make content easier for AI systems to understand, extract and reference.

That means improving answer-first structures, using consistent brand and product names, adding structured information and measuring not only rankings, but also how often the brand appears in AI-generated answers.

In our latest article, we show how to combine SEO and GEO without doubling the work.

👉 Read the article: https://brandinai.com/blog/combine-seo-geo

A practical approach to combining SEO with generative engine optimization (GEO). Shows how to introduce changes in audits, headings, Schema.org and editorial processes to increase citations in AI Search, while avoiding the creation of a separate team and duplication of content.

01/09/2026

BrandInAI is heading to Boston 🇺🇸

From September 22–25, we’ll be joining Boston Fintech Week 2026, this year held under the theme Fintech That Thinks.

With AI-enabled fintech and Agentic AI becoming an increasingly important part of financial services, there is also a new challenge for brands: understanding how they are represented when people turn to AI for information, comparisons and recommendations.

Simon Stanisz, CSO at BrandInAI, will be in Boston to talk about exactly that.

If you’re attending Boston Fintech Week and want to exchange ideas about fintech, AI and brand visibility in AI-generated answers, send us a message and let’s meet in Boston.

26/08/2026

Your SEO report looks great.

Rankings are stable. More keywords are visible. Google visibility is growing.

So why aren’t the leads growing too?

Because rankings, clicks and real influence on a buying decision are no longer the same thing. A customer may get the answer they need from an AI-generated result before ever reaching your website.

That means traditional SEO reporting can show only part of the customer journey.

See whether your brand is visible before the click:

https://brandinai.com/en/l/audit