Upside Upside is a full-stack digital agency specialized in digital commerce, based out of Berlin, the European e-commerce hub.

We work with market challengers to successfully improve and scale their digital platforms & customer experiences. Our experience includes not only working with fast-growing scale-ups like Yoonema and Deltabadger but also brands like Samsung and T-Mobile. At Upside, we help our clients accelerate their digital commerce by implementing disruptive business models and appealing customer experiences. W

e help our clients implement complex technology solutions that drive their revenue, customer loyalty and efficient and reliable systems integration...

We're an active member of the open source community. We're a contributor to Spree Commerce and we have even built our own Vue Storefront connector for Spree. We started Upside with the goal to help our clients bring bold visions to life, in a predictable way. The only constant is change, which we believe should be embraced and leveraged. We have come far since our early days, but the core idea is the same.

8 years! ✨Thank you! 8 years ago we started with one idea: Build a place where great people do their best work! Solving ...
09/01/2026

8 years! ✨Thank you!

8 years ago we started with one idea: Build a place where great people do their best work! Solving complex systems. Scaling ambitious products. Shipping software that is widely used.

At Upside, we're building a place where software developers work on complex and ambitious problems, influence architectu...
28/05/2025

At Upside, we're building a place where software developers work on complex and ambitious problems, influence architecture, and grow as both technologists and consultants 🌱
In June, we're welcoming a new group of engineers who share this mindset.

And we’re still hiring! 🔥
If you're looking for a team that values ownership, curiosity, and technical depth—let’s talk.
Apply here: http://upsidelab.io/careers

Building AI products with sensitive data, but compliance and stakeholder complexity are slowing you down? In industries ...
27/05/2025

Building AI products with sensitive data, but compliance and stakeholder complexity are slowing you down?

In industries like healthcare, finance, and the public sector, launching AI initiatives isn't just about models or infrastructure.
It’s about:
🔸 Navigating complex privacy laws and regulatory requirements
🔸 Managing ethics approvals, access controls, and audit trails
🔸 Supporting different user types - all with different risks and expectations
🔸 Scaling up without compromising on trust, governance, or usability

We experienced these challenges firsthand in our collaboration with Temerty Centre for AI Research and Education in Medicine (T-CAIREM) at the University of Toronto, where we developed the Health Data Nexus - a secure, compliant, and scalable platform for AI research using real-world health data.

🚀 The result? As of 2025, the platform supports secure AI research on over 15,000 patient records, including clinical tabular data, medical imaging, voice recordings, and population health information - serving users in 12+ countries across research, education, and clinical innovation.

How did we balance privacy, compliance, and usability?
Here's an overview:
✅ Compliance-First Architecture: Designed from day one to meet strict regulations, with formal Privacy Impact and Threat Risk Assessments, multi-zone access controls, and standardized data governance workflows.
✅ Scalable Infrastructure for Sensitive Workloads: Built on Google Cloud with Kubernetes and Terraform, supporting isolated research environments, regional data residency, and autoscaling for high-performance AI workloads.
✅ Role-Based User Experience: Tailored for researchers, educators, and data stewards, delivering secure, intuitive access and governance aligned with each user’s responsibilities.

For more details on how we approached the architecture, governance, and user experience, check out our case study 👇
https://bit.ly/4drF8Mj

Innovation in action! 🚀We have just wrapped up an incredible Upside’s AI Hackathon that went beyond theoretical exercise...
22/04/2025

Innovation in action! 🚀
We have just wrapped up an incredible Upside’s AI Hackathon that went beyond theoretical exercises by building working prototypes that we’re excited to develop further for our clients and internal use.

We believe in providing our Team with the freedom to experiment with modern AI tools and learn from each other. It’s not just talk - it’s how we live our “solution-driven” value every day.

Seeing our talented teams translate complex AI concepts into practical solutions was genuinely inspiring ✨

A huge thank you to everyone who participated and pushed the boundaries of what’s possible!

🚀 This Friday, we're turning ideas into action at the Upside AI Hackathon!The evening will be all about hands-on learnin...
03/04/2025

🚀 This Friday, we're turning ideas into action at the Upside AI Hackathon!

The evening will be all about hands-on learning, cross-team collaboration, and exploring how AI can drive real impact - for us and for our clients.

From generative content to conversational bots and AI-powered analytics, our teams will prototype solutions that could shape the future of our products and services.

Why we’re doing it:
🔸 Boost AI skills
🔸 Share knowledge across teams
🔸 Spark innovation that delivers real value
We’ll code, explore, and build - together.

Stay tuned for highlights and insights from the evening.

As part of our monthly After Hours tradition, our team traded keyboards for kick pads and went to a Defendo self-defense...
02/04/2025

As part of our monthly After Hours tradition, our team traded keyboards for kick pads and went to a Defendo self-defense class 💪

It was intense and fun - full of new skills and teamwork. We learned how to move with confidence, react under pressure, and have each other's back - literally.

These moments outside of work help us grow as a team just as much as the day-to-day does - and since many of us work remotely, it’s always a great opportunity to catch up and spend time together in person.

If you’d like to be part of the team, build great projects with us, and hang out at the next After Hours - we’ve got a few open roles waiting for you 👇
https://upside.recruitee.com/

We’re excited to be a part of the E-commerce Berlin Expo, the largest e-commerce event in Germany for everyone in the in...
11/02/2025

We’re excited to be a part of the E-commerce Berlin Expo, the largest e-commerce event in Germany for everyone in the industry 🌟

Visit us on 19 & 20th February at our booth (C5.4, hall 7) to talk about e-commerce and how AI agent can transform your strategy.
Got business challenges? Let’s talk over a cup of coffee.

Looking for tailored solutions and something more than just networking? We’re ready for a one-on-one session with you.
See you in Berlin!

24/12/2024

Throwback from our Winter Party 🌟

It's always a special time for us, when we can all meet together. Want to be a part of our team? 😊
Check our career page http://bit.ly/upsidelabcareer

20/12/2024

The SimOptions project demonstrated how strategic technical improvements can transform user experience. A focus on performance optimization led to a 60% faster page load time (from 4.5s to 1.8s), while UX enhancements contributed to a 17% conversion increase, and 3.7 points increase in average SEO ranking position.

Explore our technical approach and implementation insights in the complete case study on various platforms ⤵️

Dribbble: https://dribbble.com/shots/24770675-SimOptions-Marketplace-redesign-and-rebranding
Behance: https://www.behance.net/gallery/206051909/SimOptions-Marketplace-redesign-and-rebranding
Full case study on our blog: https://upsidelab.io/case-studies/how-simoptions-increased-conversion-rate-by-17-through-improving-end-to-end-customer-journey?utm_source=casestudy&utm_medium=meta&utm_campaign=a&utm_content=simopt

18/12/2024

As we wrap up 2024, we're grateful for our growing team at Upside and the meaningful work we've accomplished together. This year brought new challenges and opportunities, and our team rose to meet them with dedication and creativity.

Last week, we gathered for our Winter Party to thank everyone for their contributions and celebrate the connections that make our work possible. It was wonderful to see so many familiar and new faces in one place.

If you're interested in joining our team in 2025, we'd love to hear from you. Take a look at our open positions:
🟠 https://upside.recruitee.com/?utm_source=resources&utm_medium=meta&utm_campaign=recruitment&utm_content=openpos

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Krupnicza 5/6
Kraków
31-123

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