24/08/2026
A strong product. A corporate brand that remained in its shadow. And three brands that needed one clear, coherent architecture
For Soneta, we reorganised the brand ecosystem, defining distinct roles, positioning and DNA for each brand.
Soneta became the corporate umbrella, enova365 retained the strength of an established product, while enovaX opened the brand to the enterprise segment.
A strategy that brings clarity to what exists — and creates space for what comes next.
The full case study is now available on our website.