ALPHA Pixel - Best FB Pixel & Product Feed App

31/01/2022

https://www.facebook.com/business/learn/facebook-ads-pixel

Discover how Facebook Pixel can help you measure Facebook Ads results, track conversion and remarket your website visitors. Learn how to generate, install and use it.

16/07/2021

iOS 14.5: THE NEWS FROM APPLE PROTECTS THE PRIVACY OF USERS, BUT THOSE WHO INVEST IN SOCIAL MEDIA PANIC 😱.
Apple had announced it in June 2020 and from this week it will become effective: with the App Tracking Transparency, users will have the possibility to authorize or not the tracking of their online behavior.
What does it mean in a nutshell? That if users can opt-out, or refuse tracking, those who invest in Facebook campaigns will lose a large chunk of the data on which their campaigns are based.
Less data = less personalized listings = fewer conversions.
There are those who even say that this news from Apple will lead to a 60% drop in sales on social media 😮😮😮
Yes, for companies that invoice also thanks to social networks, this is certainly not good news. We give you 3 minutes of desperation, but then recover and get to work!
Facebook is certainly not the least of the unwary and in fact there are things to do to manage the situation at best. In particular these things are 2 ⬇️⬇️⬇️
🔶 Activate the CONVERSION API, which allow you to share the actions and main events that users perform online, from your server directly to Facebook. This partly gets you around the problem.
🔶 Activate the MEASUREMENT OF AGGREGATED EVENTS. You can set up to 8 conversions per domain, i.e. tell Facebook which conversions are the most important to track. To do this you must be an administrator of the Business Manager and have previously verified your domain.
These are somewhat technical things but are now truly fundamental. Contact your social media manager right away if they haven't already warned you or contact us if you need help.

09/07/2021

The new IOS 14.5 update may completely disrupt how we track external events with our Facebook ads in 2021. However, the Facebook Conversion API may be a great solution for those who are worried about the IOS 14.5 update. Learn the why & how to set up Facebook Conversion API in 2021.

Right now, even today, you can use the Facebook Conversion API to see what pages people are visiting, what products or services they are clicking on if they are adding things to their cart and more.

This is awesome, I mean this has been a marketer’s dream for decades so what’s the big deal?

Well for consumers, they feel like their privacy and their behavior is being exploited by advertisers. And the government has been launching investigations into Apple. So Apple may be blocking a lot of the “powers” of the Facebook pixel

I mean just last year, the CEO of Apple Tim cook had to testify before congress explaining their business and its intentions.

So of course, Apple is trying to tighten up their belts by making consumers feel more protected. BUT it's not just Apple, privacy laws like the EU’s GDPR and California’s Privacy Rights act, have already been limiting Facebook’s ability to track conversions.

The new IOS 14.5 update may completely disrupt how we track external events with our Facebook ads in 2021. However, the Facebook Conversion API may be a grea...

07/07/2021

Gaining the first-mover advantage in a cookie-less world How marketers can leverage Facebook’s Conversions API to collect reliable data, identify high intent users, deliver relevant and personalised ads, and optimise for conversions

Read more at: https://www.campaignasia.com/article/gaining-the-first-mover-advantage-in-a-cookie-less-world/470324

https://www.campaignasia.com/article/gaining-the-first-mover-advantage-in-a-cookie-less-world/470324

How marketers can leverage Facebook’s Conversions API to collect reliable data, identify high intent users, deliver relevant and personalised ads, and optimise for conversions

07/07/2021

😇 I highly suggest you guys implement Facebook conversion API.
🛑 More and more people browsing the internet use ad blockers or pixel-blocking extensions on their web browsers.
And these block Facebook from being able to track performance and attribute sales to the ads being served to a user.
Also, Google intends to completely remove the ability to use cookies by 2022.
Therefore, the most useful case for implementing Facebook’s Conversions API will be the opportunity to improve the quality of your data and ad performance overall.
😃 The good news?!
For Shopify store owners, event deduplication happens automatically.
Once a visitor makes a purchase, the conversion API before sending the data to Facebook checks the Facebook Pixel for a match by comparing data like email address, Ip address, phone number, and if a match occurs only one transaction event will be sent to Facebook.
Yet if a visitor browsing your store has ad blockers or pixel-blocking extensions enabled on their web browsers, the pixel would not track the conversion, however, with the conversion API, the purchase event will be tracked and sent to Facebook.
Long story short, Facebook conversion API helps you improve the tracking of data that is sent from your site to Facebook to provide better insights and learnings of your campaigns.
Hope this helps

02/10/2020

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02/10/2020

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28/01/2020

https://apps.shopify.com/alpha-pixel-best-facebook-pixel-and-facebook-product-feed

Multiple Facebook Pixels, Product Feed and Real Time Reporting