Haier Production Facility in Pakistan
Anticipating the vast potential of Pakistani market, Haier has set up a state-of-the-art industrial park at Raiwind Road Lahore. The production plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers’ colony. This production facility has the capacity to produce over 1 million pieces of white goods per annu
m. Since production began in June 2002, the Pakistan’s domestic market has increased rapidly. Haier Pakistan: A Symbol of Operational Excellence
Haier Pakistan is a strong evidence of Pak-China relationship. The joint venture between Ruba General Trading Company and Haier group of China brought Haier into Pakistan eight year ago. Haier Pakistan is operating in the Pakistani market with a commitment to help its consumers reap the benefits of modern lifestyle and unmatched nationwide customer support. Haier’s vision is to improve the standards of life throughout Pakistan by offering high quality, consumer requirement met products with innovative features aimed directly to make its users’ life easier, enjoyable and yet affordable. Haier believes that the essence of globalization is localization. For Haier, this means a “Three-in-One” operational framework: complete localization of design, manufacture, and marketing. Haier aims to use local financing and employees to become a part of the local community while creating a global brand. Haier Pakistan’s Nationwide Network
1,000 sales outlets, 15 large experience shops, 305 exclusive shops, 17 service centers, more than 120 service outlets, a call service centerhad been established in Pakistan besides the amazingly improved marketing network too. Haier Pakistan’s steady after sale service network always stands in front to supply the most convince service. Haier’s Achievement in Pakistan
Haier Pakistan has the overall market share of 17.5 % in Pakistan and Haier ranks 2nd in the home appliances market in Pakistan, Air conditioner ranked No.1, Wash Machine ranked No.1 and Refrigerator ranked No.2 in Pakistan market. Haier has the capacity to produce 3,000,000 units of all product categories in Pakistan. Products portfolio of Haier Pakistan have been rapidly expanded from the original refrigerators, air conditioners, washing machines to Deep freezers, commercial air conditioners, televisions, LCD TVs, LED TVs, microwave ovens, and other 10 series even over 100 models including the entire category of domestic appliances that deals in irons, toasters, sandwich makers, DVD players etc. Haier: A Corporate Social Brand in Pakistan
Haier has always been at the forefront in every crucial time. Millions of Rupees have been donated by Haier Global Head Office in China and Haier Pakistan (HPK) towards relief efforts of the recent flood hit areas in Pakistan. HPK's employees have also put in their best efforts by contributing a reasonable amount from their salaries. Similarly, during the earthquake in Pakistan in the year 2005 the Haier team had visited the affected areas to take active part in the relief operations, and played a major role in supporting the people in those areas. The humanitarian role of Haier Pakistan was also recognized and appreciated by the government of Pakistan during the time, and it received Sitara-Esaar award for the relief efforts it rendered. In a similar situation, when China suffered a massive earthquake in the year 2008, Haier Pakistan also donated a handsome amount to support the Chinese government in their relief operation. Haier Pakistan runs a social welfare society of its own by the name of EHSAAS that keeps on doing a lot of humanitarian and philanthropic activities in various hospitals and other places of need to help deserving people. In short, Haier believes in the philosophy of spreading happiness among everyone through continuous efforts, towards making the world a better place to live in. Haier will always fight for being a socially responsible brand that always recognizes and respects the realities and circumstances of its customers and responds to these by rewarding them with inspiring solutions they can always rely on. Future of Haier in Pakistan
Haier is at the forefront of the next wave of home appliances and consumer electronics, it strive to create products that allow consumers to lead healthier and better lifestyles. Haier Pakistan is rapidly gaining popularity & believes with every passing day in Pakistani market by offering valuable product to its customers. Haier Pakistan will take a new direction towards Eco Life in relation to Haier products as all the product are energy efficient & environmental friendly yet enhance the lifestyle of the people to inspire their lives. Haier Pakistan has the edge as it is a brand that is technologically advanced (capable technology) and is user friendly with the competitive price. Haier is customer focused company and is introducing customer orientated products to enhance the life of targeted & potential customers. Conclusion
Haier is a leading global brand that recognizes and respects the realities and circumstances of its customers and responds to these by rewarding them with inspiring solutions they can always rely on. Haier comes from the belief that progress lies in continued technological advancement in order to make customers’ lives easier, more efficient and more productive and it will continue making all the efforts to excel in the market. As Haier is moving towards Eco-Life which will be very effective in making customers’ life more convenient in terms of products usage & efficiency. The idea of Eco-Life will reflect the Haier promise of ‘Smarter Life, Better Planet’ for the masses in Pakistan.
