03/05/2026
๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐๐ผ๐ฟ๐๐ต ๐ฟ๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐ถ๐ณ ๐๐ผ๐ ๐ฟ๐๐ป ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐ผ๐ฟ ๐๐ผ๐ฟ๐ธ ๐๐ถ๐๐ต ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐๐ต๐ฎ๐ ๐ฑ๐ผ.
We took over an account that was spending ยฃ16,700 a month and generating ๐ฎ๐ต๐ณ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ ยฃ๐ฑ๐ฒ each. The budget was not the problem. The structure was.
After a full rebuild โ keyword targeting, campaign consolidation, landing page fixes โ the same account was producing ๐ฎ,๐ด๐ณ๐ฌ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ ยฃ๐ฏ๐ญ each over the following months.
We wrote the whole thing up on Medium. Every step, every result, and the honest trade-offs along the way.
๐ฅ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฐ๐ฎ๐๐ฒ ๐๐๐๐ฑ๐ ๐ต๐ฒ๐ฟ๐ฒ:
https://medium.com//i-cut-cost-per-conversion-by-44-while-growing-conversions-9x-heres-exactly-what-changed-695f265635ca
We went from 297 conversions at ยฃ56 each to 2,870 conversions at ยฃ31 each. Same platform. Same business. Completely different approach.
