MarketLytics

MarketLytics MarketLytics is a digital analytics consultancy that transforms marketing and customer data to improve the performance of websites, apps, and campaigns.

We serve clients across North America and Western Europe. Digital Analytics Consultancy

Excited to see Shiza Huda from our MarketLytics team take the stage for her first professional session at MeasureCamp Ka...
29/08/2025

Excited to see Shiza Huda from our MarketLytics team take the stage for her first professional session at MeasureCamp Karachi.

In just 10 months with us, she has built a powerful approach to analysis and data driven decision making and now she's bringing those insights to the unconference stage.

Looking forward to the conversations this will spark with the wider data community.

Proud to have Muhammad Saad Khalid đŸ”„ from our MarketLytics team speaking at MeasureCamp Karachi this weekend.His session...
29/08/2025

Proud to have Muhammad Saad Khalid đŸ”„ from our MarketLytics team speaking at MeasureCamp Karachi this weekend.

His session, “CAIS — Content Attribution That Actually Means Something,” tackles one of marketing’s biggest challenges: broken attribution models.

From Shapley values to Markov chains, Saad will share how CAIS helps B2B and SaaS teams move beyond impressions to true causal ROI.

Another strong voice from the MarketLytics team takes the stage at MeasureCamp Karachi.Muhammad Mudassir Raza will be sp...
29/08/2025

Another strong voice from the MarketLytics team takes the stage at MeasureCamp Karachi.

Muhammad Mudassir Raza will be speaking on “Idempotent Data Pipelines”, a critical concept in data engineering that ensures your pipeline delivers the same results whether it runs once or a hundred times.

From retries to backfills, Mudassir will show how to design pipelines that are reliable, resilient, and ready for real-world challenges.

We're proud to have Talha Farooq, Senior Data Specialist at MarketLytics, on the MeasureCamp Karachi speaker lineup.His ...
29/08/2025

We're proud to have Talha Farooq, Senior Data Specialist at MarketLytics, on the MeasureCamp Karachi speaker lineup.

His session tackles one of the trickiest challenges in digital analytics: CRM vs Analytics vs Ad Platforms , who’s telling the truth?

Talha will unpack why numbers don’t always match, where the truth lies, and how to navigate discrepancies with confidence.

Looking forward to the discussions this sparks!

Excited to see our own Tayyaba Iqbal from the MarketLytics team on the MeasureCamp Karachi speaker lineup.Her session, “...
29/08/2025

Excited to see our own Tayyaba Iqbal from the MarketLytics team on the MeasureCamp Karachi speaker lineup.

Her session, “99% Clarity in B2B Marketing: From Click to Client,” tackles one of the hardest B2B challenges, proving which campaigns bring in the highest-value clients.

She’ll show how CRM enrichment unlocks near-total transparency, turning marketing data into clarity, confidence, and growth.

Excited to be part of MeasureCamp Karachi 2025 , the city’s biggest unconference for data and marketing minds.Our consul...
29/08/2025

Excited to be part of MeasureCamp Karachi 2025 , the city’s biggest unconference for data and marketing minds.

Our consultants will be speaking on some of the most important topics shaping the future: attribution, data strategy, and decision-making with analytics.

Looking forward to connecting with the community tomorrow!

Introducing Omair, our Conversion Rate Optimization (CRO) expert at MarketLytics!🔍 Did you know that optimizing your con...
11/11/2024

Introducing Omair, our Conversion Rate Optimization (CRO) expert at MarketLytics!

🔍 Did you know that optimizing your conversion rate can drive exponential revenue growth without increasing ad spend? Omair has mastered the art of enhancing tracking systems and delivering ROI-boosting strategies. His experience working with brands like Unilever and Marq ensures that your business stays ahead of the curve.

At MarketLytics, we help you:

- Implement advanced tracking
- Improve customer journeys
- Drive higher conversion rates

🚀 Ready to unlock your brand’s full potential? Discover how we can help by checking out our success stories here: https://marketlytics.com/customers/

💬 Want a tailored solution? Get in touch today at https://marketlytics.com/contact-us —let’s start driving growth together!

Say hello to Taimur, our Measurement Strategy and Funnel Optimization pro at MarketLytics! 🧠Taimur’s expertise lies in h...
11/11/2024

Say hello to Taimur, our Measurement Strategy and Funnel Optimization pro at MarketLytics! 🧠

Taimur’s expertise lies in helping businesses build measurement strategies that boost performance. From optimizing your sales funnel to refining your overall strategy, his approach ensures every decision you make is data-backed and effective.

📈 Pro Tip from Taimur: A solid measurement strategy isn’t just about tracking numbers—it’s about understanding what drives conversions and how to leverage that for growth.

Wondering how we've helped brands like Farfetch and Sectigo? Explore our case studies https://marketlytics.com/customers/ to see our impact in action.

👉 Let’s connect and explore how we can help you build a strategy that works—reach out here: https://marketlytics.com/contact-us

Unlock insights with our Analytics Solutions Specialist, Zohran! 🧠Zohran is a problem solver who thrives on transforming...
28/10/2024

Unlock insights with our Analytics Solutions Specialist, Zohran! 🧠

Zohran is a problem solver who thrives on transforming raw data into tailored analytics solutions. Whether you’re looking to fine-tune your reporting or dive deep into funnel analytics, Zohran’s expertise can help you get there faster. From Schoolfundr to Career Map, clients trust him to bring clarity to complex data challenges.

💡 Quick Insight: Tailored analytics solutions help businesses understand exactly where to focus efforts for maximum impact—saving time and driving results.

Want to see our tailored solutions in action? Explore the results in our case studies: https://marketlytics.com/customers/

đŸ“© Ready to unlock the power of data for your business? Connect with us to get started today: https://marketlytics.com/contact-us/

30/09/2024

❓ Struggling to Understand Your Funnel?

At MarketLytics, we help marketers gain clarity on their customer journey. By creating customized dashboards, we make it easier for you to visualize your funnel, identify drop-off points, and compare your performance against industry benchmarks.

đŸŽ„ Watch this video to learn how we can guide you in understanding your funnel and making more informed decisions.

👉 Need help mastering your funnel? Contact us at marketlytics.com/contact-us.

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Karachi

Opening Hours

Monday 10:00 - 22:00
Tuesday 10:00 - 22:00
Wednesday 10:00 - 22:00
Thursday 10:00 - 22:00
Friday 10:00 - 22:00

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