08/08/2026
๐๐จ-๐ญ๐จ-๐ฆ๐๐ซ๐ค๐๐ญ ๐๐จ๐๐ฌ๐งโ๐ญ ๐ฆ๐๐๐ง ๐ญ๐ก๐ ๐ฌ๐๐ฆ๐ ๐ญ๐ก๐ข๐ง๐ ๐๐จ๐ซ ๐๐ฏ๐๐ซ๐ฒ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ.
Sarmad Sandeelo, GTM Engineer at LeanScale and Clay Cup โ25 Champion Coach, explains two very different use cases of go-to-market strategy.
For early-stage startups, GTM is about testing whether the product truly solves a real market problem and improving product-market fit.
For established B2B companies, it becomes a growth engine: analyzing sales calls, CRM data, customer pain points, and successful deals to identify lookalike companies and win more clients.
The key is simple: understand why your best customers bought from you, then use that insight to find more of them.
Watch the complete Sales Session:
https://youtu.be/JJCG_U7SMA0