08/11/2025
Sharing the latest brand identity project for Burly 🍔
The concept behind this logo was to blend fast food energy with the cultural pride of Lyari.
“Bur” = Burger, “Ly” = Lyari
name is meaningful and rooted in place.
The design combines bold, fun shapes (to reflect fast food excitement) with colors/patterns inspired by Balochi culture, giving it a unique local identity.
The goal: a memorable, modern logo that feels fresh and appetizing, while celebrating the community it represents.
This project was all about creating more than a logo it’s a story of food, culture, and identity coming together.