13/07/2026
Over the past 7 years, I've helped 15+ brands across tech startups, SaaS, travel, real estate, and marketing build stronger visual identities.
One thing became clear.
Businesses don't struggle because they have a bad logo.
➡️ They struggle because they don't have a brand.
That's why I no longer take on standalone logo design projects.
I build complete brand identity systems.
🤏 A logo is just one asset.
➡️ A brand identity is the system that makes every customer interaction feel intentional.
When I work with a startup or growing business, I don't open Illustrator first.
I start by understanding the business.
• What problem are you solving?
• Who are your competitors?
• Who are you trying to reach?
• What should people feel when they see your brand?
From there, I map ideas, explore multiple concepts, and sketch directions before touching colours or typography.
Once a direction is chosen, I build the strategy around it:
✓ Brand positioning
✓ Visual identity
✓ Colour system
✓ Typography
✓ Tone of voice
✓ Brand messaging
✓ Brand guidelines
✓ Brand applications
❌ The result isn't just a logo.
➡️ It's a brand system your team can use consistently across your website, marketing, sales, social media, presentations, and every future touchpoint.
❓ Could I design a logo in a few hours?
Absolutely.
But brands built without strategy are often the first thing businesses replace as they grow.
The businesses I enjoy working with are thinking beyond launch day. They're building something people will remember.
If you're building a startup, growing an SME, or preparing for a rebrand, let's start with strategy before design.
