17/02/2022
Amazing Read!!!
The report provides in-depth analysis for the business owners and product managers developing their tech applications for their platform in Pakistan. The research-based insights about consumer behavior while downloading and retaining for an application of a tech-based business are helping our product owners utilize insights to generate value for the user according to what the user desires and what he's looking for.
Some interesting points from the report:
- 'Recommendations from friends and family' is the top factor contributing to discovering an application or tech-based business service in Pakistan across all generations.
- 'Social media advertisements/ influencer marketing' was the second most crucial factor helping the user discover new applications or tech-based business services in Pakistan across all generations.
- A large percentage of GenX, GenY, and GenZ were influenced by the google store/ App store reviews and the app security features before they downloaded the application.
- According to the report, around 70% of GenZ said they'll retain the tech application or the business service provided if the overall customer journey/checkout process for an application is efficient.
