17/07/2022
Your success on social media entirely depends on the success of the content you post. Producing effective, high-performing content, however, presents a number of challenges for small businesses. It’s competitive, time consuming, and should ideally add value to your customer experience. To help overcome these hurdles, content strategies usually include a varied mix of content types. When you include a rich assortment of these 12 different styles in your marketing strategy, you can create a more engaging experience for your audience. 1. Written posts, blogs, articles, guides, and more 2. Electronic books (eBooks) 3. Links to external content 4. Images 5. Videos 6. Video Stories 7. Live Videos 8. Infographics 9. Testimonials and reviews 10. Announcements 11. Contests 12. Holidays To see when and how you communicate with your audience, use our content marketing editorial calendar. The calendar shows all of your marketing emails, social posts, mailers, and digital advertising that have been scheduled and completed. You can display your marketing for a certain audience or all audiences by filtering your calendar.
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