23/06/2022
👉Simple - Your logo needs to be easily identifiable at a glance. Allow for changes of size and color. Good logos deliver something unexpected and are unique without being complicated.
Vans, this logo is universally recognized worldwide. The Vans logo was designed by a 13-year-old boy named Mark Van Doren, he was the son of one of the founders.. The idea came about when he made a stencil to paint on skateboards. Typography was the design he only uses. His father, seeing what he had done, realized the graphic he had created, and placed it on the heel of a shoe.
👉Memorable - An effective logo should be memorable. Keep it simple and appropriate to the nature of the business. The Volkswagon logo has a global presence. Children from a very young age play games in memorizing what cars they recognize via their identity.
Timeless - An effective logo should be timeless and should avoid trends. It should last the test of time. How will your logo look in 70 years time?
👉The Adidas logo is timeless. The identity is over 70 years old and has worldwide iconic status.
👉Versatile - A good logo can be used in a variety of sizes and colors. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral.
👉Appropriate - A professional logo should be fit for purpose. The logo should be appropriate for the intended audience. For example the Billabong brand for surfing activities, presents the wave which is the most important part of their sport, the same wouldn’t apply to a law firm.
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