Pauline Gato

12/06/2026

I believe is more than just a trend—it’s a creative solution for strengthening our understanding of Philippine history. 🇵🇭

The memes it produces annually (and has since 2009) serve as a cognitive gateway, building new neural paths to connect us with the narratives of the past. When brands leverage it authentically, they position themselves as deeply valuing where they stand—a land once colonized, but now fiercely independent. 💪🏼

Just. don’t. lose. the. plot.
The reason has stood the test of time isn’t the clout—it’s the raw, grassroots reclamation of our history. It democratizes our past, making it accessible, human, and unforgettable.

Happy Independence Day!

11/06/2026

Spotted! 🎯
BAETT’s Fly renamed Vanessa character was used by a brand in a clear, simple yet fun way.
From concept to ex*****on, it’s harmless and engaging.
1. The Big Idea: Spray and Spotlight looks the same.
2. Audience Fit: Adults (Moms and Dads) which is surprise no longer just the millenial but also the Gen Z who are updated with the trends and spends their hours on the internet. The trend is not niched or limited to just a certain demographic, it’s just a fly.
2. Tone: Engaging
3. Visuals: Captivating fun illustration of an exaggerated fly. Clear hierarchy of text, bigger is the question, followed by CTA. The options are optional but adds more context and guides the engagement.
4. On brand but still owned the trend

Results?
It speaks for itself.

Nice move to the team behind.

Alam nyo ba kung ano ang nakita ni Vanessa??? O baka delulu lang siya?! 🤨

I-comment na ang sagot mo, at i-TAG na rin ang friends mo! Tingnan natin kung pareho ang hula n'yo! 👀

Mag-CHECK OUT na from our official online stores:
CCPI Shop: https://shopccpi.com/collections/kwik
Lazada: https://bit.ly/KwikLazada
Shopee: https://bit.ly/KwikShopee
Follow us on Tiktok: https://tiktok.com/.ph

08/06/2026

Some content aren’t really supposed to be deep just like trendjacking with BAETT’s viral Sharmaine renaming and notarization. 🍊And when brands joined a fun trend, it’s like brands and consumers shared a good laugh with a friend 😂

Here’s my a bit late breakdown…but I really have fun scripting, shooting, and editing this! 🫶🏻

Excited to see how the story will unfold! 🍊

03/06/2026

No budget (for marketing) but have the biggest will to start your dream coffee shop business? I get it. The best capital for your launch is your time and effort and I got you. 😉☕️✨
-

02/06/2026

honestly I didn’t much appreciate Filipino culture way back in college (as a fine arts student) working with my plates as much as I do now 🤩

Would love to meet more creatives and brands rooted in our culture! For now sharing with you some of recent discoveries haha

-

01/06/2026

🌈 PRIDE MONTH REMINDER FOR BRANDS 🧠

If your brand hasn’t done the groundwork from July to May, jumping on a Pride trend this June isn’t marketing—it’s a liability.

📑✅ Make sure to audit your brand’s relationship with the LGBTQIA+ community before you hit publish.

01/06/2026

Just a recent coffee convert ☕️😂 and it already makes me wanna work with a coffee brand as a creative 🫶🏻

—

29/04/2026

Remember the iconic McDo “Tuloy Pa Rin” TVC? I think we finally have this generation’s new term for that. 🙂‍↕️

This is what I love about observing how collective culture evolves—people are constantly creating more interesting lore around simple phrases.

So, here is a little deep dive into some of the most-used phrases in the Philippines right now: “Help, I’m still at the restaurant,” “Bill out na ako,” “Hard Launch,” and “Soft Launch.”

22/04/2026

One of the best things about being a designer is turning ideas into something you can actually see. 💭🫶🏻

These are brands I imagined—and built from scratch as if they were real.

Because every strong brand starts the same way: as a concept that just needs the right ex*****on.

21/04/2026

Memefying your brand is more than just ‘sharing a meme.’ It’s a shared laugh between your brand and its audience that creates a genuine, pleasant experience. 🙂‍↕️❤️

I’ve seen so many brands either missing the mark or too afraid to take the risk because they are “serious.” But let’s be honest: ‼️ when we humanize a brand, we don’t expect it to speak in a corporate tone 100% of the time.

Fyi: Memes aren’t just the viral templates you see everywhere. That’s often just trendjacking. Real “memefying” is about showing the relatable side of your brand, such as:

✅ The fun side of the people behind the scenes
✅ The inside jokes of your specific niche
✅ The raw bloopers of daily operations

It can be so much more than the Distracted Boyfriend or the Drake meme. You can memefy your brand on your own terms.

👍 Swipe for more! 🍎