26/10/2022
The importance of a logo—3 reasons you must have one (from 99designs by vista, written by Kris Decker)
Why do you need a logo? Here are 3 really good reasons:
1. Reveals your identity 🎭
Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
2. Invites new customers to get to know you 🤝
We don’t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
3. Distinguishes you from the competition 🏆
There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.
Interested to read the full article entitled 'The importance of a logo—5 reasons you must have one' by 99designs? Click here to learn more: 👉👉 https://bit.ly/3RY3YHe
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