Mobile Marketing

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24/08/2013

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29/01/2013

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20/12/2012

5 Ways the New Facebook Timeline Will Help Your Business
Many of those who are new to Timeline are quick to question the need for yet another new Facebook makeover. After all, didn’t we just recover from the last one? The thing is, Facebook’s Timeline is really cool, and it has some great new features that can really improve your business’s online credentials, as long as you know how to use it to its full potential. Need convincing? Here are five ways the new Facebook Timeline will help your business:
Your cover art. Perhaps the first thing people notice about Timeline is the huge, banner-style cover photo that frames the top of the page. This eye-catching space is a great way to really showcase your business’s logo, your team, and other business-related images in a creative way, and is a marked improvement over the previous Facebook format.
Staying current. In today’s techno-centric market, staying current is as important to your business’ reputation as is your knack for great customer service. As people are often slow to accept what they aren’t familiar with, and businesses are no different, you can really gain a competitive edge and prove that your business is current, by learning the ins and outs of Timeline right away and using that knowledge to your advantage.
Easy to Navigate format. Timeline really is easier to navigate than the old format, plain and simple. By putting things in chronological order and providing useful navigation tools for your page’s visitors, Facebook is enabling you to provide for your customers your complete company history, and in a visually pleasing format.
New ads. Along with Facebook’s new Timeline format, the social networking giant has also revamped the look of their ads to fit into Timeline in a streamlined fashion. The new ads sit on the right side of the page and actually look like content. Therefore, these ads can be a great new tool for marketing your business.
The highlight option. Highlight important events, specials, and business announcements on your Timeline to give it a full-page horizontal spread. This is a great way to put a spotlight on things you really want your customers to know about your business.
Facebook Timeline is not exactly a complete overhaul of how you choose to market your business through social media; After all, the idea is still to attract people, engage them, and inspire them to send others your way.

30/11/2012

What Makes A Mobile Website Different From Any Other?

More and more now you will be hearing about - or perhaps even finding out for yourself - that there are these new types of websites referred to as mobile websites.

A mobile website is made up of HTML, holds content and images, and is accessed via the web. Sounds like a regular website, right? Well actually a mobile website generally works in conjunction with a regular website, but as a counterpart is a much smaller version and has a simpler layout. A mobile website's main function is to serve up essential information on smart phones. Smart phones are those popular little devices that are actually rather advanced computers with multipurpose monitors built in. IPhones, Blackberries, and Androids are some of the most popular Smart phones that can, among many other functions - surf the web.

Therein lies the purpose of mobile websites. Because the screens are so much smaller on a smart phone, traditional websites are often more difficult to navigate, and the design or feel of that website has lost it's initial purpose. In addition, many websites utilize programming such as flash or FLV videos which many phones have difficulty displaying properly.

Mobile websites are scaled down versions in terms of size and content. In fact a mobile website is generally under 300 pixels wide, compared to traditional websites which can be 800 pixels and much larger. A mobile website's navigation can also be easily accessed using a thumb or finger, as the buttons generally span the width of the phone.

As a scaled-down version of the main website, a mobile phone actually serves its purpose because most people accessing a mobile website will in fact be, mobile themselves. And you generally don't visit a website or surf on your phone without a specific purpose in mind. Often that means finding phone numbers, location, hours of operation, e-mail addresses, services offered, contact names, product availability, etc. In that sense mobile websites are generally less on design, and focused much more on accessing that essential information.

A mobile website is usually set up as a subdomain of the main website. So it's URL would be something like m.webaddress.com, but just existing in that virtual space is not enough, because when a smart phone surfer goes to a website's main URL, they won't know that there's a mobile version unless there is a link to the mobile version of that website. Or a more popular strategy is to use JavaScript or PHP encoding that detects a smart phone is calling up a website. The purpose of this is to redirect smart phone traffic directly to the mobile website. That speeds things up a lot for the user and chances are it's what they wanted anyway. Most mobile sites however, will also offer the option for the user to go to the company's main website via a regular HTML link. You don't want to force your smart phone traffic to stay on the mobile website, because that should still be a matter of preference.

These are some of the major differences between a mobile website and a regular website, and in the coming months and years you'll find that mobile websites will be a standard feature of most full websites due to the phenomenal growth of smart phone technology and usage.

30/11/2012

What Is A Mobile App?

You've probably heard the term APP over the last couple years and may have felt "out of the loop" so to speak. Well that's probably because you don't own a smart phone, because if you did, you would have a lot of "APPs" on it. APPs is an abbreviated term for applications, or formerly known as software programs. The term "APPs" became widely accepted after Apple opened their APP Store that offered for sale - games, music, and software programs for its iPhone and iPod devices. But now “APPs” is ubiquitous among all smart phone producers and software designers.

As far as a mobile app is concerned they are generally smaller, less intensive programs that can be installed on a user's smart phone. Many smart phone users have dozens of these APPs installed on their smart phone. Because of the streamlined programming for these apps, quickly opening and closing them, one after the other is a common practice and is inherently characteristic of all OS platforms.

Let's take the iPhone for example. When you first purchase one there are actually a few mobile apps installed already. A browser for example, which will allow you to surf the Internet. Apple owns their own browser called Safari and it's on all iPhones. There are also other standard APPs on the iPhone such as the calendar, a clock, a YouTube browser, a compass, and a calculator. The world of APPs is really pushed by the software programmers that develop new applications based on one or more OS platforms. The most popular mobile APPs work on all mobile platforms including the iPhone, blackberry, and Android smart phones.

Some of the more popular mobile APPs come from existing online businesses that create APPs that help with traffic and usage of their website. Twitter and Facebook each have their own APP that you can download on any phone, which will allow a more simplistic user interface specifically designed for use on small touch screens. There are also book reading APPs from Apple itself called iBooks, and Kindle has its own APP as well allowing you to read books from Amazon on your cell phone!

You could probably go to any of your favorite websites, news organizations, or games and find an application for them. CNN, NBC, the New York Times, they all have one. And it's not just reading because a lot of these APPs are real tools. Some of which you can talk to, draw or paint on - at least in a digital sense - create music, and learn from via video training or other online courses. Need a recipe? Yep - you can download recipe programs that help you decide what to make based on what's in your fridge. Need to squeeze in a quick practice game of chess before your next class? There's lots of chess games in the APPs store, and the business of creating games for mobile APPs is actually a massive industry unto itself.

One of the reasons why these apps are so popular is because they're usually pretty inexpensive to buy, some of them even free. Sure you can spend maybe 20 or 30 bucks for a few of them but most are around $0.99 to $5. That makes it pretty easy for the consumer to buy these mobile APPs thus creating more sales and consistent profits for smart phone manufacturers.

27/11/2012

Does Your Business Have A Mobile Ready Website?

04/11/2012

7 Reasons You Need to Mobilize Your Business Today

There are a lot of new and exciting marketing strategies formulated every day in an attempt to pe*****te into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.
Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, and QR (Quick Response) codes.
You may be wondering why everyone is hopping on the mobile marketing bandwagon…
This should help clear it up:
1. Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.
2. There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.
3. Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.
4. Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.
5. In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.
6. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.
7. According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!
These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.

04/11/2012

5 SMS Text Message Marketing Mistakes

Mobile Marketing is by far the newest addition to interactive advertising. From the term “Mobile” itself, it obviously refers to the utilization mobile devices as a way to reach to people in marketing communications. This marketing strategy benefits many businesses by allowing them to capitalize on the different ways billions of people are using cell phones today.
However, many businesses are not using mobile marketing to its full capabilities to really increase profits and ROI.
If you are looking to build a massive list of customers who will buy from you over and over again, here are a few SMS Text Message Marketing mistakes you should avoid:
Mistake # 1:
No Call to Action
- No matter how great your business is, you are still missing out on opportunities to get new customers if your mobile promotions do not include a call to action. Make people aware of your mobile presence on all of your marketing materials. Most importantly, tell people to join your mobile list to receive cool free gifts and future promotional offers. If you don’t tell them to join, most won’t.

Mistake # 2:
No Customer Reward for Registering
- Another effective marketing strategy is to offer sign-up bonuses. Customers will be encouraged to join your mobile list if they receive an immediate reward. For instance, if you are fast food chain, you may offer “FREE MEAL worth $ 5” as a sign-up bonus. The customer would have to present your text message offer on their next visit in order to redeem it.

Mistake # 3:
Sending Out Too Many Offers
- Though sending offers frequently can be exciting and may get your customers’ attention, it is annoying which may lead to some customers unsubscribing from your list. Also, sending offers frequently can have a negative impact as it does not give customers thrills on what they miss. Text offers sent weekly or twice a month is more effective because customers are given time to see the advantages of the offers and will look forward to future ones.
Mistake # 4:
No Customer-Retention Incentives
- Customers are likely stay on a mobile list if they are given “freebies” and nice discounts every once in a while. Don’t make all of your messages an attempt to sell something. Instead, make your list some nice offers that will make them happy as well as keep a steady flow of income coming into your business. Some examples of effective customer rewards programs would be “FREE STUFF,” “50% OFF,” and “BUY ONE, GET ONE FREE.”
Mistake # 5
No Referral System in Place
- Of course, people tend to share and talk with their friends and family members about any nice offers they’ve received. When your customers are satisfied by your products or services, they will likely recommend it to a friend or family member. So, you can make this process very easy for them by implementing a mobile “Refer a friend” program. Give your “referring” customers a nice reward for referring others and watch your list and ROI quickly grow.

01/11/2012

Chowking Malaybalay mobile sample video walk through

01/11/2012

I tried to make this sample malaybalay chowking mobile site,since i don't have an android or iphone, can i ask members who have one to visit the site and comment.It's just a beta so i only include the 1st level pages.Try to tap and the telephone, and comment if it's functional.If anyone interested to have one PM me or call 09358864271.

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